The Impact on Consumer’s Permission, Trust Towards Intention of Using LBS in Customer’s Prospective: An Emerging Market

Location based services are one of the key innovative models that marketers using modern world. Without physical effort, marketers simply connected to consumers to formulate profits by making bigger margins than others tangible shops in the diligence. This research integrates the connection between consumer permission towards the intention of using location based services and consumer trust towards the intention of using LBS. The industry has to look for some innovative strategies to full-field consumer fundamentals by way of location based services. As the bulk of the consumers are young in the age range, consumer knowledge can be a high task to achieve. According to this research, it showed a positive relationship towards the intention of LBS by both factors. The research will give an idea about how to handle consumers when consider about LBS Strategies. Keywords: Location based services , consumer permission , consumer trust

Post-adoption model of mobile payment in Indonesia: Integration of UTAUT2 and the dedication-constraint perspective

Heading towards a cashless society, consumers have undergone a significant shift toward mobile payment services after COVID-19. The proliferation of various mobile payment applications has resulted in low consumer loyalty to mobile payment providers. Thus, continuance intention of mobile payments becomes crucial for mobile payment providers. The integration of UTAUT2 and the dedication-constraint-based mechanism are adopted to elaborate approach in retaining customers. The dedication mechanism is built by examining antecedents of satisfaction. Meanwhile, the constraint mechanism is driven by switching costs, preceded by habit and economic incentives. A total of 297 mobile payment users participated by filling out questionnaires in a field survey. The results show that the dedication mechanism dominates in creating satisfaction by increasing perceived usefulness, while the constraint mechanism is more influenced by habit than economic incentives. This research provides insights for mobile payment providers to enhance satisfaction by understanding consumers' needs in using mobile payments and to increase switching costs by fostering habit, thereby encouraging continuance intention of mobile payments in the future

PENGARUH PERCEIVED BENEFITS TERHADAP NIAT BELI ONLINE YANG DIMEDIASI OLEH SIKAP BELANJA ONLINE DI KALANGAN PEMBELANJA WANITA PADA MARKETPLACE SHOPEE

Penelitian ini bertujuan untuk mengetahui pengaruh perceived benefits yang terdiri dari tiga konstruk dimensi yakni kenyamanan, harga, dan variasi produk, mampu mendorong niat beli online yang dimediasi oleh sikap belanja online pada marketplace Shopee dari perspektif pembelanja wanita. Peneliti menggunakan teknik pengambilan sampel yakni metode purposive sampling dengan menggunakan data sebanyak 258 responden. Metode analisis data yang digunakan dalam penelitian ini yakni menggunakan Structural Equation Modeling (SEM) dengan menggunakan alat analisis yaitu software AMOS versi 24 dalam pengujian variabel. Penelitian ini menunjukan hasil bahwa perceived benefits dapat dijelaskan dengan tiga konstruk dimensi yakni kenyamanan, harga, dan variasi produk. Dimana perceived benefit ini memiliki pengaruh langsung terhadap sikap belanja online dan sikap belanja online berpengaruh langsung terhadap niat beli online. Perceived benefits ini juga memiliki pengaruh tidak langsung terhadap niat beli online yang dimediasi oleh sikap belanja online. Penelitian ini merekomendasikan untuk memperhatikan perceived benefits terlebih kenyamanan, harga, serta variasi produk, untuk meningkatkan niat beli online dan sikap yang positif bagi pembelanja wanita terhadap e-commerce

The moderating role of income on consumers' preferences and usage for online and offline payment methods

In this paper we examine consumer attitudes towards a payment method, which is a key factor affecting the probability of completing a transaction offline and online. More specifically, we constructed a model that surveyed the offline and online usage of prepaid e-cash, debit cards, credit cards and cash. User perceptions of the attractiveness of e-cash and various traditional payment means were also empirically assessed. Consumer attitudes towards a payment technology were found to be influential on users' perceptions in both online and offline environments. User perceptions of offline purchases with a payment technology had significant and positive effects on the corresponding online usage perceptions. The effects of our research model are contingent on the income level of users. Our findings have significant implications, as they could help shed light on why consumers abandon their shopping carts and do not complete their transactions, which could potentially play a significant role when it comes to designing applications targeting sspecific consumer segments.Department of Industrial and Systems Engineerin

Correlação entre a intenção de uso e uso das tecnologias de método de pagamento on-line Pix e MB WAY

E-commerce is the fastest growing type of commerce in recent years, and this growth is accompanied by new online payment method technologies that allow consumers more convenience when making payments, including using their mobile devices. The payment method technologies used in this study are: Pix, which was created by the Central Bank of Brazil, and MB WAY, which was created by SIBS - Forward Partner in Payments. Both technologies feature the reading of a QR Code or the inclusion of keys to make and approve payments quickly and securely. This study aims to verify the correlation between the intention to use and use Pix, by Brazilian consumers, and MB WAY, by Portuguese consumers, based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2). Empirical research with a quantitative approach was carried out through the application of a questionnaire, available on the internet using the google forms tool. The results of this study allow us to conclude that there is a correlation between the intention of use and use based on the constructs performance expectation, effort expectation, facilitating conditions, hedonic motivation, price value and habit for Portuguese consumers and the only one that could not be proven for this universe it was the social influence, and for Brazilian consumers, there is a correlation between the intended use and use based on all constructs.O comércio eletrónico é o tipo de comércio que mais cresce nos últimos anos, e este crescimento é acompanhado por novas tecnologias de método de pagamento on-line que permitem aos consumidores maior praticidade ao realizarem pagamentos, inclusive utilizando de seus dispositivos móveis. As tecnologias de método de pagamento utilizadas neste estudo são: o Pix, que foi criado pelo Banco Central do Brasil, e o MB WAY, que foi criado pela SIBS - Forward Partner in Payments. As duas tecnologias tem como característica a leitura de um QR Code ou a inclusão de chaves para a realização e a aprovação de pagamentos de forma rápida e segura. Este estudo tem como objetivo verificar a correlação entre a intenção de uso e uso do Pix, pelos consumidores brasileiros, e do MB WAY, pelos consumidores portugueses, tendo como base a Teoria Unificada da Aceitação e Uso da Tecnologia 2 (UTAUT 2). Realizou-se uma investigação empírica com abordagem quantitativa através da aplicação de um questionário, disponibilizado pela internet utilizando da ferramenta google forms. Os resultados deste estudo permitem concluir que há correlação entre a intenção de uso e uso baseado nos construtos expectativa de performance, expectativa de esforço, condições facilitadoras, motivação hedónica, valor do preço e hábito para os consumidores portugueses e a única que não se conseguiu comprovar para este universo foi a influência social, e já para os consumidores brasileiros há correlação entre a intenção de uso e uso baseado em todos os construtos

Estratégia integrada de comunicação: o caso do MB WAY

As mudanças legislativas e o rápido crescimento da área de pagamentos estão a provocar alterações no setor financeiro. Em Portugal, até há pouco tempo, os serviços de pagamentos eram geridos exclusivamente pelos bancos. No entanto, atualmente existem diversas empresas nesta área que oferecem serviços simples e orientados ao cliente. Para a definição deste caso foi necessário conhecer profundamente o mercado de pagamentos na Europa e em Portugal. E, ainda, perceber ao pormenor a escolha dos métodos de pagamentos dos portugueses. O caso apresentado é um caso empresarial real que está assente na marca MB WAY, gerida pela empresa SIBS, sendo a primeira aplicação de pagamentos móveis em Portugal. Após a análise ao serviço, é apresentado um caso pedagógico que visa a implementação de uma Estratégia Integrada de Comunicação. A resolução do presente caso pretende melhorar o posicionamento do MB WAY e trabalhar a sua notoriedade junto dos consumidores. Contudo, as respostas apresentadas são meramente indicativas, podendo ser adaptadas consoante os fins pedagógicos. Por fim, uma vez que se trata de um caso prático, pronto a ser aplicado numa aula, pretende-se que este contribua para uma melhor compreensão das temáticas abordadas. Deste modo através da resolução do caso, os alunos serão capazes de implementar uma Estratégia Integrada de Comunicação para qualquer produto.The financial sector has been changing, not only because of legislative changes, but also by the rapid growth of the payment areas. Until just a few years ago, payment services in Portugal were managed only by banks. However, this has changed and nowadays there are several customer oriented companies offering similar services. On one hand, to define this case, it was necessary to know the payment market in Europe and, ultimately, in Portugal. On the other hand, it was also necessary to understand the Portuguese’s choices regarding the payment methods available. The case presented is a real business case that is based on the brand MB WAY, managed by SIBS. MB WAY is the very first application for mobile payments in Portugal. At the same time, this master thesis will also develop a pedagogical case that aims to implement an Integrated Marketing Communication Strategy. The resolution of this case seeks to improve the positioning of MB WAY and contribute to the awareness of consumers. However, the answers are only indicative and can be adapted for pedagogical purposes. At the end, since this is a practical case that can be examine in classes, it intends to contribute to a better understanding of the topics addressed. For the students, it will allow them to know how to implement an Integrated Marketing Communication Plan for any product

Understanding the factors that attract travellers to use airline websites for purchasing air tickets

This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University LondonIn order for e-commerce businesses to attract customers and consequently increase revenue, it is essential to understand the behaviour of online consumers. This involves understanding how consumers react to website elements, and what could influence the adoption of online channels. Given the applied nature of this research area, a number of studies have been carried out by marketers and information systems experts in order to develop a better understanding of consumer behaviour and web elements impact on adoption of online services. However, as web services continue to expand, so does the need for further research concentrating on specific types of products or services. Many academic articles have been published to cater for specific web portals such as retailing, banking, governmental transactions, hotel booking, and many other areas. Whilst this is the case, there remains a lack of research examining customer behaviour when using airline websites. Given the specific nature of online consumers, and the amount of business surrounding e-ticketing, it is imperative that this gap in research is addressed. Multi-faceted limitations surrounding online consumer behaviour within the airlines industry emerge from the literature. For example, the majority of previous research has relied solely upon traditional theories and as such, other important perspectives related to travel warrant investigation. Additionally, apparent links between website qualities and website adoption remain under investigated in the context of the airline industry. Another gap in research relates to the investigation of the moderating role of travellers’ characteristics such as their demographics, internet experiences, and travel habits. Based on these limitations, this research aims to develop a comprehensive, multi-disciplinary (i.e. consumer behaviour, information systems, travel and tourism) theoretical model that is capable of examining the factors that influence travellers’ online satisfaction and intention to purchase air tickets from airline websites. In developing this model, this research adopts a positivist, deductive, and quantitative approach. Thus, based on the analysis and synthesis of literature, a conceptual model comprised of nine constructs is proposed. Inspired by the Information Systems Success Model, e-satisfaction is centralised in the model and suggested as the main predictor of intention to purchase airline tickets. Information web qualities and system web qualities are considered as antecedents of e-satisfaction. The two constructs from the Technology Acceptance Model (TAM) (perceived usefulness and perceived ease of use) are also integrated into the model. Other important factors such as e-trust, airline reputation, and price perception are also embedded. The suggested model has been validated using a measurement scale based on previously validated items. This research adopts an online survey that targets real travellers from Saudi Arabia who have used airline websites. Interviews, focus groups, and a pilot study were conducted to validate the survey items. Data collection procedures utilized the social media channels for the two operating airlines in Saudi Arabia as well as a snowball method. Data analysis techniques including exploratory factor analysis, confirmatory factor analysis, and structural equation modelling were used to validate the relationships and to test overarching research hypotheses. Additionally, group comparison techniques including invariance analysis were used to explore the moderation effect of demographic characteristics (i.e. gender, age, education level, monthly income, occupation, and location), internet experience, and travel habits (i.e. origin of the airline used, actual tickets purchase, travel frequency, motivation for travel, type of travel, and type of funding). The results from this research suggest that the most influential factors motivating travellers to purchase online are e-satisfaction followed by website trust. Furthermore, travellers’ perceptions of website quality also played an important role in influencing e-satisfaction. Price was the next influential factor. Several other factors appeared to have direct and indirect associations with intention to purchase and e-satisfaction. Additionally, findings emanating from group analysis suggest that some demographic factors and travel habits have a moderating influence over the research hypotheses. As such, this research makes several contributions to the consumer behaviour and web quality literature within the travel and tourism context. The findings from this research can assist airlines in shaping their web development priorities and enable them to focus on the most influential factors. This thesis concludes with a discussion of the application of these findings, an evaluation of the studies undertaken, and suggestions for future research