An intelligent recommendation system framework for student relationship management

In order to enhance student satisfaction, many services have been provided in order to meet student needs. A recommendation system is a significant service which can be used to assist students in several ways. This paper proposes a conceptual framework of an Intelligent Recommendation System in order to support Student Relationship Management (SRM) for a Thai private university. This article proposed the system architecture of an Intelligent Recommendation System (IRS) which aims to assist students to choose an appropriate course for their studies. Moreover, this study intends to compare different data mining techniques in various recommendation systems and to determine appropriate algorithms for the proposed electronic Intelligent Recommendation System (IRS). The IRS also aims to support Student Relationship Management (SRM) in the university. The IRS has been designed using data mining and artificial intelligent techniques such as clustering, association rule and classification

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms

This is the post-print version of the final paper published in Industrial Marketing Management. The published article is available from the link below. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. Copyright @ 2013 Elsevier B.V.Industrial marketing planning is a typical example of an unstructured decision making problem due to the large number of variables to consider and the uncertainty imposed on those variables. Although abundant studies identified barriers and facilitators of effective industrial marketing planning in practice, the literature still lacks practical tools and methods that marketing managers can use for the task. This paper applies fuzzy cognitive maps (FCM) to industrial marketing planning. In particular, agent based inference method is proposed to overcome dynamic relationships, time lags, and reusability issues of FCM evaluation. MACOM simulator also is developed to help marketing managers conduct what-if scenarios to see the impacts of possible changes on the variables defined in an FCM that represents industrial marketing planning problem. The simulator is applied to an industrial marketing planning problem for a global software service company in South Korea. This study has practical implication as it supports marketing managers for industrial marketing planning that has large number of variables and their cause–effect relationships. It also contributes to FCM theory by providing an agent based method for the inference of FCM. Finally, MACOM also provides academics in the industrial marketing management discipline with a tool for developing and pre-verifying a conceptual model based on qualitative knowledge of marketing practitioners.Ministry of Education, Science and Technology (Korea

Application of artificial neural network in market segmentation: A review on recent trends

Despite the significance of Artificial Neural Network (ANN) algorithm to market segmentation, there is a need of a comprehensive literature review and a classification system for it towards identification of future trend of market segmentation research. The present work is the first identifiable academic literature review of the application of neural network based techniques to segmentation. Our study has provided an academic database of literature between the periods of 2000-2010 and proposed a classification scheme for the articles. One thousands (1000) articles have been identified, and around 100 relevant selected articles have been subsequently reviewed and classified based on the major focus of each paper. Findings of this study indicated that the research area of ANN based applications are receiving most research attention and self organizing map based applications are second in position to be used in segmentation. The commonly used models for market segmentation are data mining, intelligent system etc. Our analysis furnishes a roadmap to guide future research and aid knowledge accretion and establishment pertaining to the application of ANN based techniques in market segmentation. Thus the present work will significantly contribute to both the industry and academic research in business and marketing as a sustainable valuable knowledge source of market segmentation with the future trend of ANN application in segmentation.Comment: 24 pages, 7 figures,3 Table

Hybrid vehicles: a temporary step

The presented paper discusses the diffusion of hybrid electric technology in vehicles. It is put into question whether the current strong acceptance of the technology especially by US consumers is of sustainable nature. Therefore, different variables influencing the diffusion of the technology are presented and their influence on the market analyzed. It is found that non-financial criteria drive consumers' buying decisions significantly.The article also presents an overview of company strategies in the field of OEMs and suppliers of hybrid electric components. It is found that most companies integrate hybrid electric vehicles in their technology portfolio. It is concluded that even though hybrid electric technology can not yet being applied profitably yet it seems to be a key technology to the industry due to its current positive perception in the US. However, diesel technology and the intelligent use of cost efficient measures to reduce fuel consumption provide sustainable alternatives.automobile; hybrid technology; innovation; strategy

Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development:the hybridisation and its effectiveness

A hybrid approach for integrating group Delphi, fuzzy logic and expert systems for developing marketing strategies is proposed in this paper. Within this approach, the group Delphi method is employed to help groups of managers undertake SWOT analysis. Fuzzy logic is applied to fuzzify the results of SWOT analysis. Expert systems are utilised to formulate marketing strategies based upon the fuzzified strategic inputs. In addition, guidelines are also provided to help users link the hybrid approach with managerial judgement and intuition. The effectiveness of the hybrid approach has been validated with MBA and MA marketing students. It is concluded that the hybrid approach is more effective in terms of decision confidence, group consensus, helping to understand strategic factors, helping strategic thinking, and coupling analysis with judgement, etc

Intelligent systems in manufacturing: current developments and future prospects

Global competition and rapidly changing customer requirements are demanding increasing changes in manufacturing environments. Enterprises are required to constantly redesign their products and continuously reconfigure their manufacturing systems. Traditional approaches to manufacturing systems do not fully satisfy this new situation. Many authors have proposed that artificial intelligence will bring the flexibility and efficiency needed by manufacturing systems. This paper is a review of artificial intelligence techniques used in manufacturing systems. The paper first defines the components of a simplified intelligent manufacturing systems (IMS), the different Artificial Intelligence (AI) techniques to be considered and then shows how these AI techniques are used for the components of IMS

Clusters and supply chain management: challenges and obstacles

Purpose: This paper provides an insight into cluster supply chain (CSC) management by identifying challenges and obstacles in the design, implementation and improvement of CSC. This evaluation aims to propose future research directions for the management of CSC. Research Approach: A systematic review of published research on CSC management between 2006 and 2013 is conducted in order to round up previous research in this area and identify the gaps in the design, implementation and management of CSC; up on which the paper closes with a proposed agenda for future work. Findings and Originality: There is a limited understanding of the supply chain cluster concept and the implementation of its practices in addition to the lack of studies that focused on how to model, manage and improve the performance of CSC. Therefore, this paper would contribute to knowledge by providing an insight into CSC management and identifying future research directions for developing SC cluster theories in order to maximize the integration of supply chain and accordingly improving the performance of firms. Research Impact: A limited number of studies have been conducted to demonstrate the potential impact of CSC. The previous research did not provide a comprehensive review focusing on the evolution and the development of CSC idea. The review in this paper will summarise the research up to now in CSC area in order to identify challenges and obstacles in the design, implementation and improvement of CSC and propose future research directions. Practical Impact: This paper helps companies to understand benefits that can be raised from creating CSC and gives them directions for improving their capabilities to create CSC and select SC partners, which consequently help in increasing their competitiveness in terms of enhancing performance and increasing sustainability