Mobile commerce business models and technologies towards success

Mobile commerce is any transaction with a monetary value that is conducted via a mobile telecommunications network. This thesis tries to examine the factors leading to the success of mobile commerce as well as factors that may hinder its success. This research is separated into five parts: In the first part of this thesis, an analysis of wired e-commerce businesses is made; followed by advantages of mobile commerce over wired e-commerce. In the second part of this thesis, new wireless business models that are expected to generate substantial revenue flows as well as some successful examples of these business models are discussed. In the third part of this thesis, advances in wireless technologies that will lead to the success of mobile commerce are discussed. In the fourth part of this thesis, competition strategies and revenue structure of mobile commerce are discussed. And finally, in the fifth part of this thesis, drawbacks of wireless technologies towards the success of mobile commerce as well as how they can be overcome are discussed. The research and the conclusion suggest that although wireless technologies and their related business models are fairly new, they are growing at rapid speed. These are incredible sources of revenue. Once the factors hindering their usability, reliability, development and deployment are overcome, mobile technologies show great potential as revenue generators for both existing and newly developing businesse

The market overview and strategy development for selected components of a marketing plan for a cellular provider

The research problem addressed in this study was to develop a marketing plan consisting of selected elements that would give a cellular company like Vodacom a competitive advantage over competitors and to capture a significant market share when marketing mobile data services like 3G. To achieve this object, a literature study to determine the key components of a marketing plan was undertaken and a theoretical model was selected to develop a marketing plan of selected components In addition to the literature study, an empirical study was conducted to identify core concepts critical to the development of a selected element marketing plan to market 3G and re-launch mobile data services. The results of the literature study were combined with the empirical study and a marketing plan based on McDonald was developed. Michael Porter’s five forces model was used as a reference to discuss the competitor analysis, a marketing strategy was compiled with specific referencing to the four P’s of marketing and marketing controls formed the basis of this research. This study concludes with recommendations applicable for the implementation of the marketing plan and options for further research

Sistemas de comunicação e multimédia com integração de vídeo: evolução, situação actual e boas práticas

Mestrado em Gestão da InformaçãoA presente dissertação pretende reflectir a evolução, o papel, a aplicação e a integração de vídeo em sistemas de comunicação unidireccionais e bidireccionais. Versando fortemente o universo digital, o trabalho é composto pela contextualização do vídeo em cenários multimédia, o desenho de uma taxonomia vídeo (apresentando exemplos práticos para cada uma das categorias) e a avaliação de uma sessão de videoconferência. Para finalizar, são propostas boas práticas para a produção, integração e distribuição de vídeo em multimédia.The present work describes the progress, functions, application, and integration of video in unidireccional and bidirectional communication systems. Focusing mainly the digital domain, it addresses different matters, namely: (1) video contextualization in multimedia settings, (2) the framework for a video taxonomy, having covered examples for each case, (3) the evaluation of a videoconference session, and finally (4) the itemization of good practices for the production, integration and distribution of video in multimedia systems

Telematics industry dynamics and strategies for converging technologies

Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2004.Includes bibliographical references.The Telematics Industry faces tremendous challenges for growth. Regardless of the efforts and investment from vehicle manufacturers and suppliers, telematics has not been that profitable industry that many analyst forecasted five years ago; a 40 billion industry by 2003. This paper presents an analysis of the dynamics of the telematics industry and emphasizes on factors affecting the diffusion of telematics innovation. These factors are related to openness of telematics systems and establishment of standards, network externalities effects and attractiveness of complementors, customer's willingness to pay, telematics services pricing, and consumer knowledge of newer technology. Based on an in-depth analysis of the telematics architecture and the technologies converging in the telematics system I suggest a mixed strategy with respect to standards. This strategy favors the growth of this industry. Based on this strategy there are developed some scenarios of how the telematics value network will look like and how the interaction among the players would take place. Finally, a conceptual system dynamic model is presented to illustrate the dynamics of the industry and how the factors influencing the adoption of the telematics all play together to favor or affect the diffusion of the growing telematics industry.by Rodrigo Luis.S.M.M.O.T

Webfilm theory

Since its inception in 1989, the World Wide Web has grown as a medium for publishing first text, then images, audio, and finally, moving images including short films. While most new media forms, in particular, hypertext, have received scholarly attention, research into moving image on the Internet had been limited. The thesis therefore set out to investigate webfilms, a form of short film on the WWW and the Internet, over a period of 9 years (1997-2005). The thesis was theoretically embedded in questions regarding new media as new field of research, since the increasing visibility of new media had resulted in the emergence of the discipline of 'new media studies'. This context raised issues regarding the configuration of new media studies within the existing academic disciplines of media and cultural studies, which were explored in depth in the literature review. The case studies of the thesis explored and analysed webfilms from a vantage point of actor-network theory, since this was arguably the most appropriate methodology to a research object considerably influenced by technological factors. The focus was on the conditions of webfilm production, distribution, and exhibition, and the evolution of webfilm discourse and culture. The aim was to seek answers to the question 'How didwebfilm arise as (new) form of film?' In the process of research, a number of issues were raised including the changing definition and changing forms of webfilms, the convergence of media, and the complex interdependency of humans and their computers. The research re-evaluates the relationship between human and non-human factors in media production and presents a fresh approach by focusing on the network as unit of analysis. The thesis as a whole not only provides new information on the evolution of webfilm as a form of film, but also illustrates how the network interaction of humans and nonhumans lies at the heart of contemporary new media and convergence culture.sub_mcpaunpub79_ethesesunpu

Non-Intrusive Subscriber Authentication for Next Generation Mobile Communication Systems

Merged with duplicate record 10026.1/753 on 14.03.2017 by CS (TIS)The last decade has witnessed massive growth in both the technological development, and the consumer adoption of mobile devices such as mobile handsets and PDAs. The recent introduction of wideband mobile networks has enabled the deployment of new services with access to traditionally well protected personal data, such as banking details or medical records. Secure user access to this data has however remained a function of the mobile device's authentication system, which is only protected from masquerade abuse by the traditional PIN, originally designed to protect against telephony abuse. This thesis presents novel research in relation to advanced subscriber authentication for mobile devices. The research began by assessing the threat of masquerade attacks on such devices by way of a survey of end users. This revealed that the current methods of mobile authentication remain extensively unused, leaving terminals highly vulnerable to masquerade attack. Further investigation revealed that, in the context of the more advanced wideband enabled services, users are receptive to many advanced authentication techniques and principles, including the discipline of biometrics which naturally lends itself to the area of advanced subscriber based authentication. To address the requirement for a more personal authentication capable of being applied in a continuous context, a novel non-intrusive biometric authentication technique was conceived, drawn from the discrete disciplines of biometrics and Auditory Evoked Responses. The technique forms a hybrid multi-modal biometric where variations in the behavioural stimulus of the human voice (due to the propagation effects of acoustic waves within the human head), are used to verify the identity o f a user. The resulting approach is known as the Head Authentication Technique (HAT). Evaluation of the HAT authentication process is realised in two stages. Firstly, the generic authentication procedures of registration and verification are automated within a prototype implementation. Secondly, a HAT demonstrator is used to evaluate the authentication process through a series of experimental trials involving a representative user community. The results from the trials confirm that multiple HAT samples from the same user exhibit a high degree of correlation, yet samples between users exhibit a high degree of discrepancy. Statistical analysis of the prototypes performance realised early system error rates of; FNMR = 6% and FMR = 0.025%. The results clearly demonstrate the authentication capabilities of this novel biometric approach and the contribution this new work can make to the protection of subscriber data in next generation mobile networks.Orange Personal Communication Services Lt

An investigation into challenges to implementation of broadcast in electronic commerce strategy in South Africa.

Thesis (MBA) - University of Natal, 2003.Broadcast, infrastructure and services play an essential role in both the modernization and social development of a nation. They have become indispensable to enabling countries to compete on equitable terms in an international community, which is now governed by interdependence and by the imperatives of a global economy. They are therefore critical to the achievement of Africa's recovery. In Africa, the broadcast arena or region offer a diverse range of business opportunities and tremendous scope for expanding both basic and advanced telecommunication servIces. This unique event will be the perfect meeting point for key players from industry and governments of the region. It will be a real opportunity for us to help bridge the Digital Divide and to bring modern communications services within reach of all of Africa's or sub-Saharan Africa or South Africa. The digital divide refers to the unequal distribution of access to information technology resources within or between countries. The digital divide is exacerbated by among other factors, income level, employment inequity, disparities in infrastructure development, racial discrimination, social status, gender inequalities lack of access to information , geographic location, an political influence . The divide creates an environment where disadvantaged groups are unable to contribute to and benefit from the information age and global communities created by the Internet in Sub-Saharan Africa ,efforts to bridge the digital divide mistakenly put great emphasis on 11 the digital imbalance between the rich North and the poor South, and often do not consider the gaps within individual countries. This narrow perception alienates the indigenous knowledge component from efforts to bridge the divide. (Scecsal 2002 The need to extend access to services to all South Africans, in order to integrate our country into the world economy, South Africa has made dramatic improvements in the development of a modem communication infrastructure previously denied to the majority. This study will provide the ideal research opportunity to investigate and appraise new products and services and also to explore the possibilities of acquiring the very latest in broadcast technology. This will be the ultimate networking opportunity, which may give us all a clearer vision of the future. Together, let us add strength and speed to Africa's efforts to Bridge the Digital Divide

The national telephone plan - numbering [1959]

This article was originally published in the Telecommunication Journal of Australia Volume 12 No 1, 1959. It describes one of the basic elements in the design of the system for the long-term development of the Australian telephone service the national numbering plan