From “Advertising Architecture” to “Media Façade”: Communication through Digital Display Skin

There is a growing trend to design buildings with colourful and dynamic outer skins through the integration of digital media tools, particularly LED systems. Discussing the intersection of media, technology, art, and architecture in recent conferences under the term “media façade”, this field introduces a new form of communication platform, urban space and public perception, which can be viewed through the perspective of Guy Debord’s “The Society of the Spectacle” and Jean Baudrillard’s “sign value” concept. Proceeding from the idea that a façade is a communication tool, the paper compares what Adolf Behne in the early 20th century termed as “advertising architecture” with the current “media façade”. Venturi’s comparison of Gothic cathedrals to billboards of the Las Vegas Strip in the 1970s applies today to the “Media Building” in Paul Virilio’s discussion of the digital age, where the information is active and interactive. This paper considers the façades with attached signs, signboards and billboards as a continuation of advertising architecture, in contrast to the media façade examples with integrated digital media tools that are inbuilt to the design. Three cases are selected for discussing the advantages and disadvantages of media façades, under the following titles: communication, ornamentation, flexibility, ephemerality, sustainability, and location. It is observed that the new relation between digital media and architecture not only initiates a new kind of communication platform, but also indicates the emergence and proliferation of a potential propaganda tool. To this end, the guidance of a social control mechanism for the applications of media façades is suggested

Graphics technology to model the problems of calculus using analytical geometry

The paper contains some general background and someof the visualization methods that have been used to bring computer graphics technology to model mathematical problems of Calculus with Analytical Geometry. Computer-generated images have been length and breath of the paper as a source of additional background information on visual mathematics and an overview of selected animations concerned with mathematical visualization.Ця стаття містить опис деяких методів візуалізації, що дають можливість використовувати технології комп'ютерної графіки для моделювання задач математичного аналізу та аналітичної геометрії. Детально розглядаються питання використання комп'ютерних зображень та робиться огляд використання комп'ютерної анімації для цієї візуалізації

Graphics technology to model the problems of calculus using analytical geometry

The paper contains some general background and someof the visualization methods that have been used to bring computer graphics technology to model mathematical problems of Calculus with Analytical Geometry. Computer-generated images have been length and breath of the paper as a source of additional background information on visual mathematics and an overview of selected animations concerned with mathematical visualization.Ця стаття містить опис деяких методів візуалізації, що дають можливість використовувати технології комп'ютерної графіки для моделювання задач математичного аналізу та аналітичної геометрії. Детально розглядаються питання використання комп'ютерних зображень та робиться огляд використання комп'ютерної анімації для цієї візуалізації

THE ROLE OF HAPTICS FEEDBACK IN SUPPORTING THE LEARNING PROCESS FOR DYSLEXIC CHILDREN

This report discusses the research and project done on the chosen topic, which is The Role of Haptics Feedback in Supporting the Learning Process for Dyslexic Children. This project shows that haptics feedback and interaction can be used to support Dyslexic children in their education. The general objective of this project is to expose the Dyslexic children to the technology that can assist them in their learning process and to include the element of kinesthetic in the learning process of Dyslexic children by using haptic interaction/feedback technology. The literature review component discusses about all the research that the author had done prior to the pre-development and post-development of the project. It consists of all the information required in both building the software interface and understanding the hardware to be used. All the related elements such as the nature of Dyslexia, its symptoms and treatment, the methods used to teach Dyslexic children, haptic introduction and technologies are further discussed in detail. In the methodology section, the author discussed about the software development methodology applied in developing the project. The project phases are also being discussed in detail. Other than that, the author has also included a Gantt Chart as a development phase reference to ensure that the project is progressing perfectly according to plan. In the results and discussions section, the prototype development process and results together with the testing results will be discussed in detail. All the justifications are made clearly. In the recommendations section, the author lists some of the things that can be done to improve this project in the future. These things include to add more interactivity to the current prototype such as making games out of it or include sounds. Lastly, the conclusion section will discuss about the role of haptics feedback in supporting the learning process of Dyslexic children in overall, based on the results of the current project

The Archigram Archive

The Archigram archival project made the works of seminal experimental architectural group Archigram available free online for an academic and general audience. It was a major archival work, and a new kind of digital academic archive, displaying material held in different places around the world and variously owned. It was aimed at a wide online design community, discovering it through Google or social media, as well as a traditional academic audience. It has been widely acclaimed in both fields. The project has three distinct but interlinked aims: firstly to assess, catalogue and present the vast range of Archigram's prolific work, of which only a small portion was previously available; secondly to provide reflective academic material on Archigram and on the wider picture of their work presented; thirdly to develop a new type of non-ownership online archive, suitable for both academic research at the highest level and for casual public browsing. The project hybridised several existing methodologies. It combined practical archival and editorial methods for the recovery, presentation and contextualisation of Archigram's work, with digital web design and with the provision of reflective academic and scholarly material. It was designed by the EXP Research Group in the Department of Architecture in collaboration with Archigram and their heirs and with the Centre for Parallel Computing, School of Electronics and Computer Science, also at the University of Westminster. It was rated 'outstanding' in the AHRC's own final report and was shortlisted for the RIBA research awards in 2010. It received 40,000 users and more than 250,000 page views in its first two weeks live, taking the site into twitter’s Top 1000 sites, and a steady flow of visitors thereafter. Further statistics are included in the accompanying portfolio. This output will also be returned to by Murray Fraser for UCL

Pixels, bits and urban space. Observing the intersection of the space of information with actual physical space in augmented reality smartphone applications and peripheral vision displays

Today the urban environment can be seen as a mix of technically mediated elements and actual physical locations — the city is techno–synthetically composed. The method of observing the production of space, as asserted by Lefebvre, must take into account physical and non–physical spaces, produced out of the coexistence of everyday life and activities with the space of information. This paper explores the merging of bits and bytes with the urban environment and uses augmented reality applications for the smartphone and peripheral vision displays as case studies to illustrate how the method of visually layering digital graphics on to the image of actual space produces a new kind of spatial commodification

Employing data visualization for effective health communication in Nairobi, Kenya: a study of select media houses.

This capstone project analyzes how journalists use data visualization to communicate health information. With the advent of evidence-based practice in medical communication, it is necessary to provide health information in a way that raises public health awareness and changes individual behaviour for beneficial health outcomes. The use of data visualization tools such as charts, graphs, and maps aids in the presentation of data patterns and insights, improving knowledge, engagement, and decision-making in the field of health communication. The study seeks to identify the types of health data visualization commonly employed by journalists in Kenya; assess the level of training and resources available to journalists for utilizing data visualization in health reporting and analyse challenges faced by journalists in incorporating data visualization into health reporting. The rationale for this study lies in the pivotal role journalists play as intermediaries between data producers and the public. Effective health communication, particularly through data visualization, has the potential to influence public behaviour, policy decisions, and ultimately the well-being of a nation\u27s population. This study employed descriptive research design and also used the mixed-methods approach to collect data for both quantitative and qualitative data. It underscores the significance of effective data visualization in health reporting, emphasizing its role in enhancing audience comprehension, and story simplification. While traditional methods like pie charts and bar graphs persist, newer formats such as 3D and heatmaps are gaining traction, offering multimedia and dynamic features. Despite a high knowledge base among journalists and media professionals about data visualization, challenges persist. Issues such as limited access, technical proficiency, space constraints, and insufficient training hinder the effective use of data visualization in health reporting, emphasizing the need to address these obstacles to maximize its impact

Pixels, bits and urban space. Observing the intersection of the space of information with actual physical space in augmented reality smartphone applications and peripheral vision displays

Today the urban environment can be seen as a mix of technically mediated elements and actual physical locations — the city is techno–synthetically composed. The method of observing the production of space, as asserted by Lefebvre, must take into account physical and non–physical spaces, produced out of the coexistence of everyday life and activities with the space of information. This paper explores the merging of bits and bytes with the urban environment and uses augmented reality applications for the smartphone and peripheral vision displays as case studies to illustrate how the method of visually layering digital graphics on to the image of actual space produces a new kind of spatial commodification

Information Communication Technology in Education

Information communication technologies (ICT) at present are influencing every aspect of human life. They are playing salient roles in work places, business, education, and entertainment. Moreover, many people recognize ICTs as catalysts for change; change in working conditions, handling and exchanging information, teaching methods, learning approaches, scientific research, and in accessing information communication technologies. In this digital era, ICT use in the classroom is important for giving students opportunities to learn and apply the required 21st century skills. ICT improves teaching and learning and its importance for teachers in performing their role of creators of pedagogical environments. ICT helps of a teacher to present his teaching attractively and able to learn for the learners at any level of educational programmes. Today in India teaching training programmes making useful and attractive by the term of ICT. Information and Communication Technologies (ICTs) exemplified by the internet and interactive multimedia are obviously an important focus for future education and need to be effectively integrated into formal teaching and learning – especially in a teacher education institution

Marketing health and nutrition claims; Their subjective importance, attitudinal influences and cognitive representation

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This thesis analyses the subjective importance, attitudinal influences and cognitive representation of marketing health and nutrition claims. Examining the importance of claims to choices of members of the public revealed that claims were accorded the highest subjective importance, despite low visual attention. This finding was replicated with students and staff of a Food Science department, an indication that relatively higher knowledge does not alter their perceived importance. The attitudinal influence of claim information was measured by ratings on attributes, previously generated specifically for the study, for packages shown with and without claims on computer. Packages with-claims were perceived as significantly more informative, easier to purchase and influenced participants to believe that others, whose opinion is important to them, would think that they should buy them. Data reduction of the attribute scores produced three factors; enjoyment, nutrition and surface appearance. Enjoyment was twice as important to participants' attitude to purchase than nutrition. With French participants, the results showed that the claims only influenced the perception of flavour, which was thought to be worse in the with-claims condition. There was no replication of the finding that others would be significantly more likely to think they should buy the products that displayed claims. Both population samples thought the provision of information on food labels to be highly important. The cognitive representation of claims was explored using recognition and recollection tests. The first experiments revealed that British consumers have an expectation that claims will be worded in implication form to avoid legal infringements. Food and vocabulary related knowledge differences did not alter this finding. Testing long term memory showed an increased effect with British participants, but no effect with the French owing to their lack of experience of such claims. Finally, no distinction between the meaning of the implied and asserted forms of the claims were shown in a test conducted using only British participants