Travels with the Flying Dutchman: marketing managers, marketing planning and the metaphors of practice

A review of the literature on strategic marketing planning reveals that the manner in which it is carried out in practice does not appear to reflect the way in which it is written about in texts. It is also clear that the exploration of marketing processes in organisations is seriously neglected from a phenomenological perspective. In order to explore this area, and the lived reality of planning from marketing managers perspectives, a research methodology was adopted using the phenomenological interview. A key research question focused investigation on determining what successful marketing decision making expertise actually consists of, if it is not about the explicit skills and knowledge embedded in the rational technical model of planning. The subsequent phenomenological analysis of the interviews demonstrated that the complexity of marketing planning and individual action cannot be collapsed into a textual model. What managers drew on was a qualitative, locally constructed knowledge base. Marketing decision making and action was found to be based within a locally enacted hermeneutical circle of talk, relationships, tacit knowledge and emergent issues, where the plans they wrote acted as cues to action rather than as prescriptive guides. Based on these findings, a revised theoretical framework is proposed for understanding marketing planning. This framework draws on the socially constructed metaphors used by the marketing managers in this study to explain their practical activity. It is argued that this theoretical approach offers up ideas for action to other marketers, rather than prescriptions. It also indicates that much marketing activity is successful yet diverse, both in form and style

Organization theory and military metaphor: time for a reappraisal?

A ‘conventional’ use of military metaphor would use it to convey attributes such as hierarchical organization, vertical communication and limited autonomy. This is often used in contrast to a looser form of organization based on the metaphor of the network. However, this article argues that military practice is more complex, with examples of considerable autonomy within the constraints of central direction. It is suggested that not only might this be a more useful metaphor for many contemporary organizations, but also that simplistic uses of military metaphor divert our attention away from the functions that management hierarchies play. The discussion is embedded within a critical realist account of metaphor, arguing for both its value and the need for its further development

From smart and corporate to urban and edgy: revitalising organisations in turbulent environments

Purpose: This paper aims to address issues surrounding the revitalising of organisations in turbulent environments. Design/methodology/approach: The paper contains a discussion of relevant issues and presentation of research which considers how leaders today are choosing to function in a very uncertain environment, that of higher education. Findings: The characteristics of urban and edgy organisations were all found to be evident in the leaders style in higher education. However, it was identified that this type of leadership rests on two critical axis–Knowledge management (shared and open) and the overarching style of leadership (empowerment and encouragement). Research limitations/implications: This work is introductory and used a small sample as a pilot–further more extensive work is needed in this area. Practical implications: This paper has introduced the idea of a new label for organisations which find themselves to be so full of diversity and differences that they can be characterised as being “on the edge” of danger–yet these organisations have found a way to be something which is separate from that of the urban character–important, flexible, dynamic, and playing a central role in development of new ideas. Originality/value: The contribution made to the discipline of leadership is the introduction of a new way of looking at organisation–the work offers new ways of looking at established ideas, through new lenses which may assist leaders and all who work in large organisations

Value proposition as a framework for value co-creation in crowd-funding ecosystem

The present paper suggests that crowd-funding in the arts and cultural sector occurs within a complex service ecosystem, where six categories of value propositions frame eight value co-creation processes, namely through ideation, evaluation, design, testing, launch, financing and authorship. Managerial contributions include the development of a crowd-funding service ecosystem model for arts managers, which offers not only a method of financing or economic value, but which also offers opportunities for strengthening bonds with customers and other stakeholders. Our paper is innovative in that we integrate value propositions categories with the micro – meso and macro contexts and analyse the different kind of co-creation are framed in the crowdfunding contextUniversidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Shopping for new glasses: looking beyond jazz in the study of organization improvisation

This article calls for research on organizational improvisation to go beyond the currently dominant jazz metaphor in theory development. We recognize the important contribution that jazz improvisation has made and will no doubt continue to make in understanding the nature and complexity of organizational improvisation. This article therefore presents some key lessons from the jazz metaphor and then proceeds to identify the possible dangers of building scientific inquiry upon a single metaphor. We then present three alternative metaphors Indian music, therapy and role theory. We explore the nature of these metaphors and seek to identify ways in which they differ from the jazz metaphor. This analysis leads us to identify not merely how these alternative metaphors fill the gaps left by the jazz metaphor but also how they complement the contribution from the jazz metaphor thus further strengthening theory-building in this genre. Ultimately, our understanding of organizational improvisation will be sharpened by more incisive theoretical analysis and empirical research.

Integration of decision support systems to improve decision support performance

Decision support system (DSS) is a well-established research and development area. Traditional isolated, stand-alone DSS has been recently facing new challenges. In order to improve the performance of DSS to meet the challenges, research has been actively carried out to develop integrated decision support systems (IDSS). This paper reviews the current research efforts with regard to the development of IDSS. The focus of the paper is on the integration aspect for IDSS through multiple perspectives, and the technologies that support this integration. More than 100 papers and software systems are discussed. Current research efforts and the development status of IDSS are explained, compared and classified. In addition, future trends and challenges in integration are outlined. The paper concludes that by addressing integration, better support will be provided to decision makers, with the expectation of both better decisions and improved decision making processes

Plan in progress: a critique of the selective coproduction of the Spatial Policy Plan for Flanders (Belgium)

In recent years, so-called coproductive, radical strategic planning has become a synonym for integrative and holistic public sector-led planning processes and the alleged integrating qualities of representative democracies. However, these views remain framed by the specific discourses, perspectives and path dependencies of governments, obstructing opportunities for radical reorientations as intended above. In this paper, we want to illustrate how these restrained views affect concrete planning practices through the specific case of the region of Flanders (Belgium). For decades, the holistic model of the Dutch neighbours has largely inspired planning dynamics in Flanders (Belgium). As such, in 1997, most concerned Flemish authorities accepted the first overarching spatial policy plan for the region. Fifteen years later, however, original commitments have eroded and the original plan has largely lost its credibility. In 2011 a new process was launched, aiming to develop a new policy plan (the future Spatial Policy Plan for Flanders). However, this new process builds only limited support and credibility outside the select group of involved actors. We argue that today in Flanders the borrowed methodology of coproductive planning is insufficiently adapted to the institutional context and is therefore mainly delivering an aura of sustainability optimism to on-going policies, while a variety of spatial developments that are recognized as fundamental or problematic are omitted from the debate. We show this by putting forward some major missing pieces, which are located in the policy fields of large road infrastructure development, “legacy” suburbanization, retail siting, and property taxation. We show that these issues are representative of a number of constraints that are imposed by separate policy levels (located at other ministries, at the federal level, or in neighbouring regions such as Brussels) although these are not accounted for by the current planning process, apart from a number of key issues that are kept deliberately outside the process after labelling these “already decided”. Finally, we sketch some opportunities for improvement, consisting of developing a more contextualized process model, putting the stress on more concrete planning issues, involving independent stakeholders in strategic alliances, and taking a co-evolutionary approach from the start

Representing Strategic International Human Resource Management: Is the Map the Territory?

This paper is focused on the emergent field of strategic international human resource management (SIHRM). We suggest that SIHRM is becoming an integrated intellectual map in terms of: (1) the typologies created; (2) the language used; and (3) its pedagogy. Does the way in which we articulate SIHRM assist theory development or enact intellectual imperialism? Or both? It is argued that, by exploring the implications of SIHRM for theory, research, practice and teaching, we may raise awareness of current deficiencies and unanswered questions. Do we need to set a new course, or at least make explicit our navigational assumptions

Always in control? Sovereign states in cyberspace

For well over twenty years, we have witnessed an intriguing debate about the nature of cyberspace. Used for everything from communication to commerce, it has transformed the way individuals and societies live. But how has it impacted the sovereignty of states? An initial wave of scholars argued that it had dramatically diminished centralised control by states, helped by a tidal wave of globalisation and freedom. These libertarian claims were considerable. More recently, a new wave of writing has argued that states have begun to recover control in cyberspace, focusing on either the police work of authoritarian regimes or the revelations of Edward Snowden. Both claims were wide of the mark. By contrast, this article argues that we have often misunderstood the materiality of cyberspace and its consequences for control. It not only challenges the libertarian narrative of freedom, it suggests that the anarchic imaginary of the Internet as a ‘Wild West’ was deliberately promoted by states in order to distract from the reality. The Internet, like previous forms of electronic connectivity, consists mostly of a physical infrastructure located in specific geographies and jurisdictions. Rather than circumscribing sovereignty, it has offered centralised authority new ways of conducting statecraft. Indeed, the Internet, high-speed computing, and voice recognition were all the result of security research by a single information hegemon and therefore it has always been in control

Towards an understanding of corporate web identity

No abstract available