Deriving consensus rankings via multicriteria decision making methodology

Purpose - This paper seeks to take a cautionary stance to the impact of the marketing mix on customer satisfaction, via a case study deriving consensus rankings for benchmarking on selected retail stores in Malaysia. Design/methodology/approach - The ELECTRE I model is used in deriving consensus rankings via multicriteria decision making method for benchmarking base on the marketing mix model 4P's. Descriptive analysis is used to analyze best practice among the four marketing tactics. Findings - Outranking methods in consequence constitute a strong base on which to found the entire structure of the behavioral theory of benchmarking applied to development of marketing strategy. Research limitations/implications - This study looks only at a limited part of the puzzle of how consumer satisfaction translates into behavioral outcomes. Practical implications - The study provides managers with guidance on how to generate a rough outline of potential marketing activities that can be used to take advantage of capabilities and convert weaknesses and threats. Originality/value - The paper interestingly portrays the effective usage of multicriteria decision-making and ranking method to help marketing managers predict their marketing trends

Quality Function Deployment and Fuzzy TOPSIS Methods in Decision Support System for Internet Service Provider Selection

Internet Service Provider (ISP) is a company or business organization that provides access to intenet and services related for individual consumer or companies. There are many ISP in Indonesia recently, and they have almost the same product to offered. This problem makes internet service provider selection become a major issue. Decision support system can be used to recommend the best ISP company based on need. The aim of this research is to used Quality Function Deployment with Fuzzy TOPSIS sequentially to select the best ISP company as needed, and implemented in decision support system for internet service provider selection. Quality Function Deployment and Fuzzy TOPSIS methods used to evaluate, and then recommend the ISP company by ranked. Quality Function Deployment method used to find out customers requirements about internet network, the weighting of the criteria and the assessment of each ISP company. Fuzzy TOPSIS used to rank ISP company. These two methods produce consistent ratings when sensitivity analysis is performed for fuzzy and crisp value. These two methods make decision support system result can be trusted

Collaborative planning in non-hierarchical networks - an intelligent negotiation-based framework

In today’s competing business market, companies are constantly challenged to dynamically adapt to customer expectations by diminishing the time response that goes from the beginning of the business opportunity to the satisfaction of the customer need. Simultaneously, there is increased recognition of the advantages that companies obtain in focusing on their core business and seeking other competencies through partnerships with other partners by forming collaborative networks. These new collaborative organizational structures require a new set of methods and tools to support the management of manufacturing processes across the entire supply chain. The present paper addresses the collaborative production planning problem in networks of non-hierarchical, decentralized, and independent companies. By proposing a collaborative planning intelligent framework composed of a web-based set of methods, tools, and technologies, the present study intends to provide network stakeholders with the necessary means to responsively and efficiently address each one of the market business opportunities. Through this new holistic framework, the managers of the networked companies can address the challenges posed during collaborative network formation and supply chain production planning.The research leading to these results received funding from the European Union’s Seventh Framework Program (FP7/2007-2013) under grant agreement No. 260169. This work was also financed by national funds through the Portuguese funding agency, FCT—Fundação para a Ciência e a Tecnologia, within project LA/P/0063/2020

An Agent-Based Decision Support Model for the Development of E-Services in the Tourist Sector

This paper regards cultural heritage as a strategic development tool for urban tourist policy. It highlights the use of e-services as a central instrument in a competitive tourist sector. The appropriate choice of e-services - and packages thereof - depends on the various strategic considerations of urban stakeholders (agents) and may differ for each individual city. The paper offers a systematic analysis framework for supporting these choices and deploys multi-criteria analysis as a systematic evaluation methodology, in particular the Regime method. The evaluation framework is exemplified through an application to three field cases in Europe, viz. the cities of Amsterdam, Genoa and Leipzig. Our analysis concludes that tailor-made packages of e-services that serve the needs of the stakeholders can be made with the help of our evaluation tools.cultural heritage, e-services, city marketing, agent-based decision support model

Supplier evaluation process within a self-organized logistical network

International audienceOver the past years the relationships between industrial companies have dramatically evolved, the objective being the improvement of the internal management of each of the partner companies and of their global performance in meeting the requirements of the customers. The control of the relationship between partner companies concerns all the actions they develop together to achieve their common objectives and to react at the right time to any failure of one of the partners. A negotiation between the partners is thus required, and this approach involves the management and organization of each partner’s production. The client companies will have to optimize at the same time both their production and their relationships with their suppliers. The suppliers will have to position themselves in reply to the calls for proposals emitted by client companies and demonstrate their capacity to support these companies while using their own assets. This paper aims at improving the control of the customer - supplier relationship by proposing an organization of all the partners called "self organized logistic network". In this network, each supplier can evaluate his performance using a multicriteria decision aid method. The objective of the suppliers evaluation process is threefold to select the reliable supplier who delivers low-cost products or services that meet the customers’ requirements, to ensure that the suppliers with whom the company operates are reliable and satisfy the needs of the client company in terms of quality, quantity, delivery times, etc, and also to dynamically monitor the relationship between the supplier and the customer

AN AGENT-BASED DECISION SUPPORT MODEL FOR THE DEVELOPMENT OF E-SERVICES IN THE TOURIST SECTOR

This paper regards cultural heritage as a strategic development tool for urban tourist policy. It highlights the use of e-services as a central instrument in a competitive tourist sector. The appropriate choice of e-services – and packages thereof – depends on the various strategic considerations of urban stakeholders (agents) and may differ for each individual city. The paper offers a systematic analysis framework for supporting these choices and deploys multi-criteria analysis as a systematic evaluation methodology, in particular the Regime method. The evaluation framework is exemplified through an application to three field cases in Europe, viz. the cities of Amsterdam, Genoa and Leipzig. Our analysis concludes that tailor-made packages of e-services that serve the needs of the stakeholders can be made with the help of our evaluation tools.

Telecommunications Network Planning and Maintenance

Telecommunications network operators are on a constant challenge to provide new services which require ubiquitous broadband access. In an attempt to do so, they are faced with many problems such as the network coverage or providing the guaranteed Quality of Service (QoS). Network planning is a multi-objective optimization problem which involves clustering the area of interest by minimizing a cost function which includes relevant parameters, such as installation cost, distance between user and base station, supported traffic, quality of received signal, etc. On the other hand, service assurance deals with the disorders that occur in hardware or software of the managed network. This paper presents a large number of multicriteria techniques that have been developed to deal with different kinds of problems regarding network planning and service assurance. The state of the art presented will help the reader to develop a broader understanding of the problems in the domain

Internet functions in marketing: multicriteria ranking of agricultural SMEs websites in Greece

Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Λογιστικής, 2013The invasion of new technologies combined with the high cost for running shop force enterprises to search for new sales methods. Network applications and ICT (Information and Communication Technology) can help achieve e-commerce goals. In Greece, many enterprises in the agro-food and drink sectors are already present on the internet. This paper studies the adoption of e-commerce on websites that support e-commerce activities within the agro-food and drink sectors. Therefore, the paper aims to identify and evaluate their qualitative and quantitative content characteristics, rank them according to 6 content characteristics/criteria using the multicriteria method of PROMETHEE II and classify them in groups of similar adoption. The findings of this study reveal the rate of adoption of e-commerce in the sectors and can serve as a valuable model for the designers of websites that promote e-commerce activities within the wider areas of food and drinks