Marketing Strategy of the Internet Enterprise

105 s., 8 s. příl. :obr., tab., grafy +CD ROMDiplomová práce se zabývá aplikací marketingové strategie vhodné v internetovém prostředí do internetového obchodu. Pro zpracování diplomové práce byl vybrán internetový obchod www.levne-nadobi.cz, který vlastní společnost FEEL s.r.o., který plánuje pro rok 2014 značné vylepšení optimalizací svých stránek a tím přivedení nových návštěvníků, z kterých by se později měli stát zákazníci. Cílem diplomové práce je pomocí marketingové strategie vylepšit stávající situaci internetového obchodu na internetovém trhu. V první části diplomové práci jsou shrnuty teoretické poznatky z oblasti optimalizace, internetového marketingu, zákonů pro e-shopy a internetového marketingového mixu. V praktické části je provedena analýza současného stavu, představen profil společnosti a analýza výsledků změn. Na základě získaných údajů z analýz jsou navržené změny v internetovém obchodu

The Study of Marketing Approach on Evaluating the Internet Company Value—Based on the Empirical Analysis of the Influencing Factors of Listed Companies Value

在资本市场对互联网企业投资不断升温的大环境下，本文结合互联网企业价值的影响因素，对互联网企业价值的评估方法提出了改进。 本文重点分析了互联网企业价值的六个创造来源，并从商业模式、盈利模式以及成长性三个角度重点分析了价值影响因素。结合其自身特点阐述了互联网企业价值评估所存在的难点与特点。 文章的核心内容在于，对评估互联网企业价值的市场法提出了改进。改进之处在于对于价值比率调整系数的确定提出了修正方法，改进思路为修正的调整系数值采用被评估企业价值影响因素加权和与可比企业价值影响因素加权和之比。各影响因素的权重取值则是通过主成分回归分析得到的系数。 本文在实证部分，结合分析得出的企业价值影响因...With the growing of investing to the Internet companies, this paper combining with the influence factors of Internet enterprise value, put forward the improvement of evaluation method of the Internet enterprise value. This paper introduce the six creation source of Internet enterprise value, and analyze value factors of affecting the Internet enterprise value from three aspects： the business mode...学位：资产评估硕士院系专业：经济学院_资产评估硕士学号：1552013115193

Using ERP as a basis for Enterprise application integration

Architecting and implementing e-Business supply chain solutions across and within the modern day enterprise, is now becoming a necessity in order to maintain competitive and be adaptable to market needs. As such, the integration of information and processes is a vital step, using technologies such as using Enterprise Resource Planning (ERP), Supply Chain Management (SCM) and enterprise portal platforms. The effective sharing of resource planning and other enterprise related data across and within the enterprise is typically seen as a facet of a business to business (B2B) platform. However, such infrastructures typically involve a tight integration across intra and inter-organisational systems. This paper examines an Enterprise Application Integration (EAI) initiative taken by a global manufacturer of industrial automation products, which attempted to utilise ERP as an integration tool across its internal B2B infrastructure, to achieve such an aim. This paper discusses those integration considerations and complexities, experienced by the case company upon embarking on an EAI integration programme through the adoption of a core ERP as a catalyst for organizational change. In doing so the authors present an analysis of the inherent risks and limitations of this approach in terms of previously published literature in the field, relating to technology-driven organizational change and EAI impact and adoption frameworks

TechNews digests: Jan - Nov 2006

TechNews is a technology, news and analysis service aimed at anyone in the education sector keen to stay informed about technology developments, trends and issues. TechNews focuses on emerging technologies and other technology news. TechNews service : digests september 2004 till May 2010 Analysis pieces and News combined publish every 2 to 3 month

Supporting Global Automotive Product Development Projects through the Integration of Systems Engineering Knowledge

Global automotive companies are vast extended enterprises of geographically dispersed teams that collaborate on the concurrent development of new technologies and multiple vehicle programs. Consequently, it is challenging to effectively capture all new knowledge generated during continuous innovation. Furthermore, current knowledge management tools fail to adequately organise vital new explicit knowledge captured during vehicle development programs and then make it widely accessible for future re-use throughout the product lifecycle. This paper reports the findings of an investigation exploring the current knowledge management practices in a large-scale multinational automotive company, and proposes an integrated framework to address the industrial challenges

Research on the Application of Enterprise Brand Advertising Localization in All-media Era

This paper discusses the strategy of enterprise brand to realize advertising localization in the era of all media. Advertising localization means that enterprises customize advertising content in different geographical and cultural backgrounds to better attract and influence local consumers. Specific measures are proposed to address this challenge, including language and cultural adaptation, the use of symbols and images, and the cooperation of local partners and opinion leaders. In addition, through data analysis and adjustment, enterprises can evaluate the effectiveness of advertising in real time and adjust their strategies in time. Through the combined application of these strategies, companies are able to localize their advertising in the all-media era and build stronger connections with local consumers

Logistics Information Systems (LIS) on the Go-Mobile Apps and Social Media

Logistics has evolved over the past few decades from transportation and warehousing to global Supply Chain Management (SCM). This requires the coordination of the flow of material, money and information. The velocity of doing business has increased and manual operations have been automated. Modern Logistic Information Systems (LIS) with all its logistics related sub systems are replacing muscle power with brain power and pencil and paper with smart phones and social media. The virtual aspect of logistics has become equally important to the physical realm of transportation and warehousing. Supply Chain Management (SCM) deals with getting the right stuff to the right people at the right time in the right amount. To accomplish this task there are a number of more or less integrated logistics software application. Demand forecasting models based on historical data from data marts and data warehouses with built in seasonality and pricing models. Load planning software to appropriately palletize, containerize and load trucks, trains and vessels. Route planning software with real time traffic and weather updates combined with Global Positioning Systems (GPS) to reduce transportation time and fuel costs. Warehouse Management Systems (WMS) to receive, put-away, store, receive and marshal the shipment. Electronic documents accompany the shipment from purchase order, letter of credit to customs clearing and back-haul charges. While these applications in the past have been mostly desktop applications used in the office at the management level, the move is to mobile applications. The footprint of LIS is getting smaller and is moving from the desktop to the Smartphone. At the core of any logistic information systems (LIS) is electronic communication. With the advent of the internet and social media personal communication has taken on other forms. With smart phones and tablets like the I-Phone and I-Pad e-commerce advanced to m-commerce. While technology enables the global supply chain, how do future logistics professionals feel about applying this cutting edge communication technology in their personal and professional lives? This quantitative study compares the aptitude of Thai logistics management students towards the use of social media and modern mobile telecommunication technology in their personal lives and in the context of professional use in connection with logistics information systems (LIS)