The Generic Ecosystem and Innovation Patterns of the Digital Transformation in the Financial Industry

The emergence of financial technology companies (Fintechs) through the easy access of digital technologies is transforming the entire financial industry, heralding a new era of business models. With digital technologies like mobile payments, robo advisors, and distributed ledgers or blockchain, Fintechs are challenging the prevailing position of traditional financial institutions. However, literature does not provide a structured overview of the digital transformation in the financial industry, including inter- organizational innovation patterns. By analyzing 792 Fintechs, this paper visualizes the 22 generic roles and value streams within the financial ecosystem using the e3- value method. Moreover, we identify and discuss seven inter-organizational innovation patterns of the digital transformation in the financial industry. We contribute to literature by examining digital transformation in the financial industry from an inter- organizational perspective. Practitioners may apply the model to position themselves and to identify disruptive actors or potential business opportunities. We also analyze the influence of blockchain technology

Digitale Transformation aus unternehmensübergreifender Perspektive: Management der Koevolution von Plattformbesitzern und Komplementoren in Plattformökosystemen

Digital platforms have the potential to transform how organizations are doing business in their respective ecosystems. Motivated by this transformation, the purpose of this thesis is to increase the understanding of digital transformation from an inter-organizational perspective. Therefore, this thesis clarifies the phenomenon of digital transformation, and models and analyzes multiple digital platform ecosystems. Building upon that, this dissertation reflects on multiple case studies on how platform owners can manage the co-evolution of their complementors in digital transformations in digital platform ecosystems.Digitale Plattformen haben das Potential, die Art und Weise, wie Unternehmen in ihren jeweiligen Ökosystemen Geschäfte machen, zu verändern. Motiviert durch diese Transformation, ist das Ziel dieser Arbeit, das Verständnis von digitaler Transformation aus einer inter-organisatorischen Perspektive zu erhöhen. Daher erläutert diese Arbeit das Phänomen der digitalen Transformation, und modelliert und analysiert mehrere digitale Plattformökosysteme. Darauf aufbauend reflektiert diese Dissertation in mehreren Fallstudien darüber, wie Plattformbesitzer die Koevolution ihrer Komplementoren in digitalen Transformationen in digitalen Plattformökosystemen steuern können

Four Shades of Customer: How Value Flows in Fintech Ecosystems

The financial sector is undergoing a massive transformation, with new technology-driven players challenging established mechanisms and transforming the sector into a fast-moving market. With the gradual transition from a scale economy to a platform-driven network economy, enterprise networks are gaining strategic importance. Despite the growing interest in fintech’s, research has so far lacked a conceptualization of value creation in fintech ecosystems. Therefore, this research paper aims to analyze key players, value creation activities, and value streams based on the analysis of the business models of payment services, personal financial management, robo-advisory, peer-to-peer lending, trading, and cryptocurrency. We present a holistic value network for the fintech ecosystem based on structured literature review and analysis of 171 fintech companies. We were able to show that fintech platform orchestrates multiple market sides and that customers take four distinct roles at the center of the ecosystem when using fintech services

Implications of Emerging Financial Regulatory Reporting Frameworks for Digital Platforms Boundary Resources

Regulators and banks have identified the necessity of a more holistic and harmonized approach for financial regulatory reporting than the current approach of just adopting new regulations to decrease the reporting burden on banking industry. Thus, new platform-based reporting frameworks for supervisory and statistical reporting of banks are being discussed to foster more efficient processing and reporting of data in Europe. Toward this goal, we use the e3-value method to model the ecosystem of emerging financial regulatory reporting frameworks based on publicly available laws, legal documents, guidelines published, consultations and industry surveys by supervisory authorities. Extending Ghazawneh & Henfridsson (2013) conceptualizations of boundary resources, the paper reveals that the boundary resources for financial regulatory reporting platforms will have to be co-created with the emerging regulatory reporting framework itself as foundation for the boundary resources and the regulated entity (i.e. banks) as they require the control about their sensitive data

Ecosystem synergies, change and orchestration

This thesis investigates ecosystem synergies, change, and orchestration. The research topics are motivated by my curiosity, a fragmented research landscape, theoretical gaps, and new phenomena that challenge extant theories. To address these motivators, I conduct literature reviews to organise existing studies and identify their limited assumptions in light of new phenomena. Empirically, I adopt a case study method with abductive reasoning for a longitudinal analysis of the Alibaba ecosystem from 1999 to 2020. My findings provide an integrated and updated conceptualisation of ecosystem synergies that comprises three distinctive but interrelated components: 1) stack and integrate generic resources for efficiency and optimisation, 2) empower generative changes for variety and evolvability, and 3) govern tensions for sustainable growth. Theoretically grounded and empirically refined, this new conceptualisation helps us better understand the unique synergies of ecosystems that differ from those of alternative collective organisations and explain the forces that drive voluntary participation for value co-creation. Regarding ecosystem change, I find a duality relationship between intentionality and emergence and develop a phasic model of ecosystem sustainable growth with internal and external drivers. This new understanding challenges and extends prior discussions on their dominant dualism view, focus on partial drivers, and taken-for-granted lifecycle model. I propose that ecosystem orchestration involves systematic coordination of technological, adoption, internal, and institutional activities and is driven by long-term visions and adjusted by re-visioning. My analysis reveals internal orchestration's important role (re-envisioning, piloting, and organisation architectural reconfiguring), the synergy and system principles in designing adoption activities, and the expanding arena of institutional activities. Finally, building on the above findings, I reconceptualise ecosystems and ecosystem sustainable growth to highlight multi-stakeholder value creation, inclusivity, long-term orientation and interpretative approach. The thesis ends with discussing the implications for practice, policy, and future research.Open Acces

Smart Service Innovation: Organization, Design, and Assessment

Background: The emergence of technologies such as the Internet of Things, big data, cloud computing, and wireless communication drives the digital transformation of the entire society. Organizations can exploit these potentials by offering new data-driven services with innovative value propositions, such as carsharing, remote equipment maintenance, and energy management services. These services result from value co-creation enabled by smart service systems, which are configurations of people, processes, and digital technologies. However, developing such systems was found to be challenging in practice. This is mainly due to the difficulties of managing complexity and uncertainty in the innovation process, as contributions of various actors from multiple disciplines must be coordinated. Previous research in service innovation and service systems engineering (SSE) has not shed sufficient light on the specifics of smart services, while research on smart service systems lacks empirical grounding. Purpose: This thesis aims to advance the understanding of the systematic development of smart services in multi-actor settings by investigating how smart service innovation (SSI) is conducted in practice, particularly regarding the participating actors, roles they assume, and methods they apply for designing smart service systems. Furthermore, the existing set of methods is extended by new methods for the design-integrated assessment of smart services and service business models. Approach: Empirical and design science methods were combined to address the research questions. To explore how SSI is conducted in practice, 25 interviews with experts from 13 organizations were conducted in two rounds. Building on service-dominant logic (SDL) as a theoretical foundation and a multi-level framework for SSI, the involvement of actors, their activities, employed means, and experienced challenges were collected. Additionally, a case study was used to evaluate the suitability of the Lifecycle Modelling Language to describe smart service systems. Design science methods were applied to determine a useful combination of service design methods and to build meta-models and tools for assessing smart services. They were evaluated using experiments and the talk aloud method. Results: On the macro-level, service ecosystems consist of various actors that conduct service innovation through the reconfiguration of resources. Collaboration of these actors is facilitated on the meso-level within a project. The structure and dynamics of project configurations can be described through a set of roles, innovation patterns, and ecosystem states. Four main activities have been identified, which actors perform to reduce uncertainty in the project. To guide their work, actors apply a variety of means from different disciplines to develop and document work products. The approach of design-integrated business model assessment is enabled through a meta-model that links qualitative aspects of service architectures and business models with quantitative assessment information. The evaluation of two tool prototypes showed the feasibility and benefit of this approach. Originality / Value: The results reported in this thesis advance the understanding of smart service innovation. They contribute to evidence-based knowledge on service systems engineering and its embedding in service ecosystems. Specifically, the consideration of actors, roles, activities, and methods can enhance existing reference process models. Furthermore, the support of activities in such processes through suitable methods can stimulate discussions on how methods from different disciplines can be applied and combined for developing the various aspects of smart service systems. The underlying results help practitioners to better organize and conduct SSI projects. As potential roles in a service ecosystem depend on organizational capabilities, the presented results can support the analysis of ex¬ternal dependencies and develop strategies for building up internal competencies.:Abstract iii Content Overview iv List of Abbreviations viii List of Tables x List of Figures xii PART A - SYNOPSIS 1 1 Introduction 2 1.1 Motivation 2 1.2 Research Objectives and Research Questions 4 1.3 Thesis Structure 6 2 Research Background 7 2.1 Smart Service Systems 7 2.2 Service-Dominant Logic 8 2.3 Service Innovation in Ecosystems 11 2.4 Systematic Development of Smart Service Systems 13 3 Research Approach 21 3.1 Research Strategy 21 3.2 Applied Research Methods 22 4 Summary of Findings 26 4.1 Overview of Research Results 26 4.2 Organizational Setup of Multi-Actor Smart Service Innovation 27 4.3 Conducting Smart Service Innovation Projects 32 4.4 Approaches for the Design-integrated Assessment of Smart Services 39 5 Discussion 44 5.1 Contributions 44 5.2 Limitations 46 5.3 Managerial Implications 47 5.4 Directions for Future Research 48 6 Conclusion 54 References 55 PART B - PUBLICATIONS 68 7 It Takes More than Two to Tango: Identifying Roles and Patterns in Multi-Actor Smart Service Innovation 69 7.1 Introduction 69 7.2 Research Background 72 7.3 Methodology 76 7.4 Results 79 7.5 Discussion 90 7.6 Conclusions and Outlook 96 7.7 References 97 8 Iterative Uncertainty Reduction in Multi-Actor Smart Service Innovation 100 8.1 Introduction 100 8.2 Research Background 103 8.3 Research Approach 109 8.4 Findings 113 8.5 Discussion 127 8.6 Conclusions and Outlook 131 8.7 References 133 9 How to Tame the Tiger – Exploring the Means, Ends, and Challenges in Smart Service Systems Engineering 139 9.1 Introduction 139 9.2 Research Background 140 9.3 Methodology 143 9.4 Results 145 9.5 Discussion and Conclusions 151 9.6 References 153 10 Combining Methods for the Design of Digital Services in Practice: Experiences from a Predictive Costing Service 156 10.1 Introduction 156 10.2 Conceptual Foundation 157 10.3 Preparing the Action Design Research Project 158 10.4 Application and Evaluation of Methods 160 10.5 Discussion and Formalization of Learning 167 10.6 Conclusion 169 10.7 References 170 11 Modelling of a Smart Service for Consumables Replenishment: A Life Cycle Perspective 171 11.1 Introduction 171 11.2 Life Cycles of Smart Services 173 11.3 Case Study 178 11.4 Discussion of the Modelling Approach 185 11.5 Conclusion and Outlook 187 11.6 References 188 12 Design-integrated Financial Assessment of Smart Services 192 12.1 Introduction 192 12.2 Problem Analysis 195 12.3 Meta-Model Design 200 12.4 Application of the Meta-Model in a Tool Prototype 204 12.5 Evaluation 206 12.6 Discussion 208 12.7 Conclusions 209 12.8 References 211 13 Towards a Cost-Benefit-Analysis of Data-Driven Business Models 215 13.1 Introduction 215 13.2 Conceptual Foundation 216 13.3 Methodology 218 13.4 Case Analysis 220 13.5 A Cost-Benefit-Analysis Model for DDBM 222 13.6 Conclusion and Outlook 225 13.7 References 226 14 Enabling Design-integrated Assessment of Service Business Models Through Factor Refinement 228 14.1 Introduction 228 14.2 Related Work 229 14.3 Research Goal and Method 230 14.4 Solution Design 231 14.5 Demonstration 234 14.6 Discussion 235 14.7 Conclusion 236 14.8 References 23

Make-or-buy configurational approaches in product-service ecosystems and performance

This research examines firm boundary configurations for manufacturers' product-service offerings. We argue that the building of a product-service ecosystem through collaboration with service providers in certain types of business services can increase performance as a result of the superior knowledge-based resources coming from specialized partners. By using fuzzy set qualitative analysis on a sample of 370 multinational manufacturing enterprises (MMNEs), the results reveal that effective servitization is heterogeneous across manufacturing industries and across business service offerings. The findings indicate that most industries achieve their highest performance through collaborations with value-added service providers in two out of three of the service continuum stages (Base and Intermediate services); while keeping the development of Advanced services in-house. The results help to contextualize the best practices for implementing service business models in MMNEs by detailing which service capabilities should be retained in-house and which should be outsourced to specialized partners in various industrial contexts.Peer ReviewedPreprin

Navigating AI innovation ecosystems in manufacturing: Shaping factors and their implications

Manufacturers often encounter challenges when implementing artificial intelligence (AI) in their manufacturing operations. Similar challenges with other digital transformation technologies have resulted in the emergence of innovation ecosystems. In this paper, we aim to demonstrate the emergence of AI innovation ecosystems and highlight the factors that influence their structure in manufacturing. To achieve this, we conducted a qualitative study of ten manufacturing case studies, analyzing different value propositions, activities, actors, and modules in AI ecosystems in the manufacturing sector. We first visualize the AI innovation ecosystems to showcase their structure and then discuss factors such as trustworthiness, scalability, simulation, and cloud that impact the ecosystem structure. Our study provides practitioners with a better understanding of the structure of AI ecosystems and their influencing factors. For researchers, we introduce influencing factors as a new part of the ecosystem-as-structure concept, which can lead to new research opportunities

A Model-Based Approach Towards the Conceptualization of Digital Twins: The Case of the EU-Project COGITO

In agile business ecosystems, digitalization is a key enabler for agility and flexibility. However, digital transformation is often challenging for instance due to unclear definitions and a lack of problem understanding. In this work this complexity is addressed with a model-based approach for conceptualizing digitalization and related meta modelling activities to enable the conceptual integration of diverse concepts. Existing modelling approaches – BPMN and ArchiMate – are leveraged with domain specific considerations that are relevant for the digitalization. The construction use case from the European project COGITO serves as a foundation for ideation and first requirements engineering. Physical experiments in the OMiLAB Innovation Environment are used as an experimental method towards identifying relevant digital twinning concepts, while modelling methods can be seen as an integration platform for physical and digital elements. Key digitalization aspects towards digital twinning are discussed and conceptualized in a meta model