The Emerging Role of Electronic Marketplaces on the Internet

NYU, Stern School of Business, IOMS Department, Center for Digital Economy Researc

Basic Aspects of the Digital Economy

The digital economy is characterized by the digitations of many product and services and the user of the Internet and other networks to support economic activities. The traditional marketplace shifts to a virtual marketspace. Competition in such an environment is very intense and major changes occur. The impact of digital economy on business can be identified at three basic levels: improving direct marketing, transforming organizations, and redefining organizations.Ekonomia cyfrowa charakteryzuje się cyfryzacją wielu produktów i usług oraz wykorzystaniem Internetu i innych sieci do kreowania działalności gospodarczej. Wyraźnie występuje zjawisko transformacji tradycyjnego, fizycznego rynku w stronę wirtualnej przestrzeni rynkowej. Konkurencja w tak określonym środowisku ulega znaczącym zmianom i zasadniczo wzmaga się. Wpływ ekonomii cyfrowej na sposób prowadzenia biznesu uwidacznia się na trzech zasadniczych poziomach: doskonalenie marketingu bezpośredniego, transformacja organizacji oraz przedefiniowanie podstawowej działalności organizacji.Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej nauk

Increasing online shop revenues with web scraping: a case study for the wine sector

Purpose – Wine has been produced for thousands of years and nowadays we have seen a spread in the wine culture. E-commerce sales of wine have increased considerably and online customer’s satisfaction is influenced by quality and price. This paper presents a case study of the company “QuieroVinos, S.L.”, an online wine shop founded in 2015 that sells Spanish wines in two main marketplaces. Design/methodology/approach – With the final target of increasing the company profits it has been designed and developed an application to track the prices of competitors for a set of products. This information will be used to set the product prices in order to offer the products both competitively and profitably in each Marketplace. This application must check, by tacking into account information such as the product cost or the minimum product margin, if it is possible to decrease the price in order to reach the top cheapest position and as a consequence, increase the sales. Findings – The application improved in a notorious way the company’s results in terms of sales and shipping costs. It must be said that without the use of the presented application, performing the price comparison process within each one of the marketplaces would have taken a long time. Moreover, as prices change very frequently, the obtained information has a very limited time value, and the competitors prices should be analyzed daily in order to take accurate decisions regarding the company’s price policy. Originality/value – Although the application has been designed for the wine sector and the two named marketplace, it could be exported to other sectors. For that, it should be implemented new modules to collect information regarding the competitor’s price of the products selling on each corresponding marketplaceThis work was supported by the Ministerio de Economía y Competitividad under contract TIN2017- 84553-C2-2-R. Also, the authors are members of the research group 2017-SGR363, funded by the Generalitat de Catalunya

Conceptual design of an e-marketplace for small and medium enterprises in the Turkish machinery industry

This paper reports on the results of a study carried out in the Turkish machinery industry. The purpose of the study was to identify the benefits the sector can seize from e-business and to develop a conceptual framework for potential e-business applications. We analysed the current state of e-business use in the machinery industry in order to understand the future requirements and application opportunities and to come up with a conceptual e-business design that would suit both the needs and the characteristics of the sector. The study included those companies, which are members of the Machine Manufacturers’ Association (MMA) in Turkey. Information about the existing applications and future requirements was obtained from the results of a survey conducted among the member companies. Statistically adequate number of responses was obtained to make the results representative of the machine industry. Web sites of the member companies were also reviewed for further information gathering. Results indicated that most of the companies are Small and Medium Enterprises(SME) and it would be better for them to carry out certain operations through an e-market specifically designed for the sector. The proposed conceptual e-market design is based on the characteristics of the industry emerging from the survey

A Configurable Matchmaking Framework for Electronic Marketplaces

E-marketplaces constitute a major enabler of B2B and B2C e-commerce activities. This paper proposes a framework for one of the central activities of e-marketplaces: matchmaking of trading intentions lodged by market participants. The framework identifies a core set of concepts and functions that are common to all types of marketplaces and can serve as the basis for describing the distinct styles of matchmaking employed within various market mechanisms. A prototype implementation of the framework based on Web services technology is presented, illustrating its ability to be dynamically configured to meet specific market needs and its potential to serve as a foundation for more fully fledged e-marketplace frameworks

Service-oriented modeling for e-business applications components

The emerging trends for e-business engineering revolve around specialisation and cooperation. Successful companies focus on their core competences, and rely on a network of business partners for the support services required to compose a comprehensive offer for their customers. Modulariy is crucial for a flexible e-business infrastructure, but related requirements seldom reflect on the design and operational models of business information systems. Software components are widely used for the implementation of e-business applications, with proved benefits in terms of system development and maintenance. We propose a service-oriented componentisation of ebusiness systems as a way to close the gap with the business models they support. Blurring the distinction between external services and internal capabilities, we propose a homogeneous model for the definition of ebusiness applications components. After a brief discussion on the foundational aspects of the approach, we present the process-based technique we adopted for component modelling. We then present an infrastructure compliant with the model proposed that we built on top of an EJB (Enterprise Java Beans) platform

After the Bubble: The Survival and Ownership of Internet Marketplaces for Farmers and Agribusiness

This paper presents a theory of how industry structure and beliefs about Internet marketplace use have driven choice and ownership of marketplaces. The theory's predictions suggest that surviving Internet marketplaces will be those with strong historical linkages in an industry and those owned by or affiliated with major commodity buyers. Comparisons of these predictions with actual outcomes provide validation of the theory. Where predictions differ from results, observations are made as to the nature of the deviations.agricultural markets, electronic commerce, Internet markets, network externalities, technology adoption, Agribusiness,

Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?

In view of the accelerated move of great corporations towards global marketing, the strategic changes of such companies raise interesting questions. Is marketing globalization reaching its limits after years of implementation? Is it time for companies to rethink their strategies and move back, like Coca-Cola, to a multi-domestic marketing approach?Global Marketing, Multi-Domestic Marketing Approach, Brand Equity, Drawbacks of Marketing Globalization, Coca-Cola

Competing in the Digital Economy?: The Dynamics and Impacts of B2B E-commerce on the South African Manufacturing Sector

ICTs, B2B e-commerce, manufacturing sector, South Africa