Analyzing color for perception by fuzzy logic

This article presents a method to personalize user interface (UI) such as icon to suit each users’ age by using fuzzy logic.First, the color of the icons are analyzed as RGB color values then converted to the HSV color model to make them more suitable to fuzzy membership functions. Then, the rules to define the color components to suite the perception of each user’s group range were defined.These rules can then be used as a model to select appropriate icons suitable for the design of human-computer interfaces on smart mobile phones

Visual-Related Factors in Mobile Iconic Communication

The purpose of this exploratory, sequential, mixed methods design research was to explore current design trends and patterns in mobile application icons by analyzing existing icon elements and principles of design. The process of data collection and data analyses went through three main phases: (a) identify current characteristics and pattern design of existing icons, (b) compare mobile icons across selected application categories to underline how each category was different from the other regarding elements and principles of design used, and (c) explore users’ perceptions about the elements and principles of design and account for how these elements and principles influenced the mobile application user’s interaction. The results of the three phases concluded that in mobile iconic communication, the most impactful elements of design were color and graphics. It was also concluded that the icon’s visual design had a significant impact on mobile usability, interaction, and communication whereby mobile developers were encouraged to design attractive, appealing and easy to recognize icons. The outcomes of this study emphasized the importance of graphic visual-design as a visual representative of the content and category of the application. Further studies are needed to explore the impact of other senses involved in mobile communication

Roots Reloaded. Culture, Identity and Social Development in the Digital Age

This edited volume is designed to explore different perspectives of culture, identity and social development using the impact of the digital age as a common thread, aiming at interdisciplinary audiences. Cases of communities and individuals using new technology as a tool to preserve and explore their cultural heritage alongside new media as a source for social orientation ranging from language acquisition to health-related issues will be covered. Therefore, aspects such as Art and Cultural Studies, Media and Communication, Behavioral Science, Psychology, Philosophy and innovative approaches used by creative individuals are included. From the Aboriginal tribes of Australia, to the Maoris of New Zealand, to the mystical teachings of Sufi brotherhoods, the significance of the oral and written traditions and their current relation to online activities shall be discussed in the opening article. The book continues with a closer look at obesity awareness support groups and their impact on social media, Facebook usage in language learning context, smartphone addiction and internet dependency, as well as online media reporting of controversial ethical issues. The Digital progress has already left its dominating mark as the world entered the 21st century. Without a doubt, as technology continues its ascent, society will be faced with new and altering values in an effort to catch-up with this extraordinary Digitization, adapt satisfactorily in order to utilize these strong developments in everyday life

Mobile phone use across cultures: A comparison between the UK and the Sudan

This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel University.Over the last decade the use of mobile phones has increased dramatically everywhere by people from different cultural backgrounds. However, while such technological adoption move on at an ever increasing pace all over the world, the key problem for designers and developers of mobile phones is how to develop mobile phone services that effectively support the dynamic and flexible communication needs of such diverse groups of users. To counter this problem, this thesis focused on establishing how people from different cultural backgrounds use mobile phones to achieve their communicative, social and informational goals. Questionnaires and interviews were undertaken and analysed to achieve this. The findings from the analysis led to the development of two prototypes missed call services; the icon-based missed call service (IBMCS) and the personalised icon-based missed call service. Several key findings emerged from this research. For example, mobile phone users in the Sudan and the UK differed in the way they used their mobile phones especially in the public places. British participants were more comfortable using their mobile phones in public sphere. British and Sudanese stated that they would like to use an IBMCS to support their communication needs. However, Sudanese users were more keen than the British participants on personalising the developed missed call service to aid the management of their communication needs and to better coordinate their activities. The evaluation of the personalised IBMCS highlighted an important redesign implication, such as allowing the receiver to manipulate the receipt of missed calls in public settings

The effects of individual differences on mobile phone users’ operational behaviour

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Mobile handset technology has improved greatly in recent decades. Improvements in hardware and software conduce the importance of the handset as a computer. Whilst the mobile phone industry and researchers emphasise understanding users from sociological aspects, such as services, usage habits, functionalities and so forth; this research aims to seek the variables that impact upon users’ interactions with the phone from the root-individual differences. For the purpose of placing mobile phone users at the core of the interface design process, the individual differences of gender, cognitive style and user experience were applied as the main variables in this research. Accordingly, to examine individuals’ differences and their operational behaviour with phone interfaces, the effects of cognitive style and user experience present stronger impact on the user performance than gender. The two factors were then investigated with regard to individuals’ operational behaviour with phone interfaces. This research then developed categories to link the theoretical attributes of cognitive style and phone users’ practical operational behaviour. Furthermore, the impact of cognitive style on the users’ operational behaviour was also connected to individuals’ problem solving ability. Meanwhile, the effect of user experience was investigated with a novel methodology-Taxonomy of Experience. The results revealed necessary elements that the users cared about the most, and these differed from the interface design guidelines of phone industry. This PhD thesis presents the application of the triangulation method to explore the variables that impact upon individuals’ interaction with mobile phone interfaces, specially concerned with mobile phone interface design from a psychological perspective, and provides a deeper understanding of users for future design events. More importantly, this research delivered the concept of understanding users before conducting design

Smartphones

Many of the research approaches to smartphones actually regard them as more or less transparent points of access to other kinds of communication experiences. That is, rather than considering the smartphone as something in itself, the researchers look at how individuals use the smartphone for their communicative purposes, whether these be talking, surfing the web, using on-line data access for off-site data sources, downloading or uploading materials, or any kind of interaction with social media. They focus not so much on the smartphone itself but on the activities that people engage in with their smartphones

Enhancing the campus experience: Helping international students to adapt to North American campus life

This thesis investigates how culture adaption topic can be applied to a design solution by enhancing international students experience on North American campus. Each year more than half a million international students enroll in American colleges and universities. Many will spend several years on a campus working toward their degree. Most of them arrive with clear academic goals, but they may have no clue what their social lives will be like. In that case, a common phenomenon that most of the international students need to get along with is called “Culture Shock”, which involves culture and academic adapting difficulties, limited social contact with host nationals. While some educators and researchers have been studying on this issue and also considered the constructive suggestions, unfortunately, how to solve the culture shock on campus is rarely applied in interaction design area. To become a feasible design solution rather than just a suggestion, the approach to solve culture adjustments must be integrated into campus life. In this thesis, I propose a vision mobile-based campus application to provide international students useful information on the campus from four dimensions of culture difference: cognition, psychology, behavior and phenomenon. It aims to help international students adapt North American campus life and build social network with host nationals. In addition, providing some basic campus living information to the first-time students. Both qualitative data and quantitative data were collected through online questionnaires, interviews, and existing frameworks. Also, I will address the approach of implementing business model design and distributed user needs into the design outcome. In the end, a heuristic evaluation and a usability testing will be addressed to discuss refining the design outcomes. As a result, I would like to see how effectively and widely that culture differences can be implemented into campus in the future. Ideally, it is able to help international students to diminish the “cultural gap” between host nationals. It is my goal the design solution will help them adapt to culture differences, jump out of their comfort zoom, integrate with the diversity of campus life

A Comprehensive Branding Strategy for the Vignelli Center for Design Studies

This project presents solutions for Vignelli Center for Design Studies that address the question about the ineffective use of digital resources and lack of communications with users though the website. The results provide design solutions for both web and mobile users, aiming to improve the user experience and creatre an lasting impression on the audience. This project creates a comprehensive branding strategy that enables the Vignelli Center to expand its reach and build a powerful connection to both existing and future audience. It also builds a consistent brand system across different platforms. Furthermore, this project demonstrates the importance of utilizing new information techniques and user-centered methodology for Vignelli Center to improve resources and allow for better access for the users. The final outcomes include designing a responsive website and mobile application for the Vignelli Center for Design Studies

Designing Culturally Sensitive Icons for User Interfaces: An approach for the Interaction Design of smartphones in developing countries

A adesão a dispositivos móveis nos países em desenvolvimento, particularmente na África subsaariana, tem crescido de forma acelerada e constante. Os países em desenvolvimento são caracterizados por um número distinto de utilizadores culturalmente distintos e de diferentes segmentos socioeconómicos. Por consequência, a diversidade cultural deve ser reconhecida de forma a facilitar o processo de interação dos utilizadores com o sistema, mas também de modo a promover o uso de dispositivos móveis entre novos utilizadores, analfabetos e indivíduos provenientes de diferentes culturas. Além disso, soluções de Information and Communications Technologies direcionados para países em desenvolvimento são importantes, e é essencial facilitar o reconhecimento e a interação dos utilizadores com as interfaces gráficas.O estudo teve como objectivo avaliar o nível de conhecimento dos utilizadores da África subsaariana e tentar melhorar o seu reconhecimento através de culturally sensitive icons, sendo estes definidos através das preferências de um grupo cultural. Adicionalmente, um repositório para material cultural foi criado de forma a auxiliar profissionais no desenvolvimento de soluções centradas no utilizador. Além do beneficio de poupar espaço no ecrã, ícones não requerem leitura e são imediatamente reconhecidos uma vez que o utilizador se familiariza com a sua representação, fazendo destes um factor importante na usabilidade de aplicações móveis.Os resultados demonstram que a cultura tem um impacto importante no reconhecimento e interpretação de ícones, e profissionais necessitam de estar familiarizados com as representações e ações comuns para o público alvo. Além disso, o estudo demonstra as vantagens e desvantagens deste processo, menciona as limitações que os profissionais encontram na criação de soluções para regiões em desenvolvimento, e o trabalho futuro na área é discutido.The adhesion to smartphones in developing regions, mainly in the Sub-Saharan region, has been steadily growing. Developing countries are characterized by an array of culturally diverse users from different socio-economic and cultural backgrounds. Therefore, cultural diversity must be contemplated in order to ease the interaction process of the users with the system, but also to promote the usage of smartphones among novice users, illiterates and individuals from different cultural backgrounds. Moreover, solutions of Information and Communication Technologies aimed at supporting development in these regions are important, therefore making it essential to ease users' recognition of and interaction with graphical user interfaces.This study aims to assess the level of icon recognition from users from the Sub-Saharan region and attempt to improve it through culturally sensitive icons, defined as icons based upon the preferences of the cultural group. In addition, a repository for cultural material is conceived in order to assist professionals to promote user-centered design techniques for culturally different groups. Besides having the ability to save space in the screen, icons often do not require reading and are immediately recognized once the user is familiarized with their representation, thus constituting an important factor on mobile application usability.The results demonstrate that culture has a substantial impact in icon recognition and interpretation, and professionals must become familiarized with the representations and actions that are deemed common by the target audience. Furthermore, the study reveals the advantages and disadvantages of this approach, mentions the limitations professionals encounter in the development of solutions for developing regions, and discusses future work in the area