Individual Differences in (Non-Visual) Processing Style Predict the Face Inversion Effect

Recent research suggests that individuals with relatively weak global precedence (i.e., a smaller propensity to view visual stimuli in a configural manner) show a reduced face inversion effect (FIE). Coupled with such findings, a number of recent studies have demonstrated links between an advantage for feature-based processing and the presentation of traits associated with autism among the general population. The present study sought to bridge these findings by investigating whether a relationship exists between the possession of autism-associated traits (i.e., as indicated by individualsautism quotient [(AQ) and the size of the FIE. Participants completed an on-line study in which the AQ was measured prior to a standard face recognition task where half of the faces were inverted at test. The results confirmed that higher AQ levels were predictive of smaller FIEs. Implications for a common underlying factor relating to processing orientation are discussed

The Effects of Psychological Distance on Sport Consumers’ Purchase Intentions

Sport consumers purchase products or services online based on several factors. In particular, psychological distance is a significant factor that affects decision making, and it is important to understand how multiple dimensions of psychological distance influence sport consumers’ purchase intentions. Therefore, the purpose of the study was to examine the different impact of social, temporal, and spatial distance on sport consumers’ purchase intentions online. An online experimental survey was employed and 103 samples were collected from college students in Midwest area. Analysis of variance was conducted and the findings showed different effects of psychological distance on sport consumers’ purchase intentions online between social distance and temporal distance, and social distance and spatial distance. This study provides sport marketer with practical information about online marketing strategies. Keywords: social, temporal, spatial, psychological distance, sport consumers, purchase intentions DOI: 10.7176/JMCR/80-03 Publication date:July 31st 202

THE EFFECTS OF WEBPAGE COLOR ON LENDERS’ DECISIONS IN ONLINE P2P LENDING: A CONSTRUAL LEVEL THEORY PERSPECTIV

In recent years, P2P (peer-to-peer) lending as the most popular innovative business model of Internet finance, has received wide attentions from government, industry, and researchers. Prior academic attention has been devoted to the investigation of factors that may affect lenders’ bidding strategies. In this study, based on the construal level theory, we examine the effect of webpage color (warm vs. cool) on lenders’ preference between acceptable benefit and risk when they decide to make a bid. A series of laboratory experiments are designed to test our proposed hypotheses

The Roles of Global Identity, Self-Construals, and Construal Level Theory on Consumers\u27 Prosocial Consumption.

Companies are focusing on creating a successful corporate social responsibility (CSR) campaign to appeal to and appease consumers and shareholders alike. As the business model gains its notoriety, scholars, and practitioners have studied consumers’ preferences of CSR messaging by different cultural backgrounds. However, with globalization in mind, consumers’ are now bicultural and more globally conscious thanks to the advancement of technology. Very little research investigates the impact of consumers’ CSR preferences while considering consumers’ global consciousness and their identity in relation to others. This leads me to propose a research investigating the interactions between consumers’ self-construals, the globality of CSR initiative (global vs local), and preferred messaging through the construal-level theory. No data collection and analysis were performed based on these proposed interactions; however, a detailed discussion is provided for how a survey and experiment may be tested with visual advertisements with two different CSR initiatives that can be localized and globalized. This paper also proposes expected results from the proposed experiments such that consumers with a global (local) identity would resonate with global (local) CSR initiatives and this tendency would become prevalent when presented with high (low) construal level messages

Individual Differences in (Non-Visual) Processing Style Predict the Face Inversion Effect

Abstract Recent research suggests that individuals with relatively weak global precedence (i.e., a smaller propensity to view visual stimuli in a configural manner) show a reduced face inversion effect (FIE). Coupled with such findings, a number of recent studies have demonstrated links between an advantage for feature-based processing and the presentation of traits associated with autism among the general population. The present study sought to bridge these findings by investigating whether a relationship exists between the possession of autism-associated traits (i.e., as indicated by individuals' ''autism quotient'' [(AQ) and the size of the FIE. Participants completed an online study in which the AQ was measured prior to a standard face recognition task where half of the faces were inverted at test. The results confirmed that higher AQ levels were predictive of smaller FIEs. Implications for a common underlying factor relating to processing orientation are discussed

How Love and Lust Change People’s Perception of Partners and Relationships

Because love is related to thoughts in the distant future and sex triggers thoughts related to the present, based on construal level theory, we propose a link between love and a global processing style as well as a link between lust and a local processing style. These processing styles should further expand to partnership evaluations, partially explaining halo phenomena. In Study 1, college students and senior participants were primed by either imagining a walk with a person they were in love with, or a one-night stand. In Study 2, love and lust were primed subliminally. In all studies, love priming enhanced global, holistic processing and halos, whereas lust priming enhanced local, detail oriented processing and reduced halos. Moreover, in Study 1, temporal distance mediated the effects. Implications for research of moods on processing styles, partner perception, and the distinction between love and lust are discussed

EXAMINING CONSTRUAL LEVEL PRIMING AS A POTENTIONAL INTERVENTION FOR MISINFORMATION SHARING

Misinformation has become increasingly difficult to combat in the digital age. The current study tested a model exploring the relationships between self-regulation, habitual social media use, construal level, and propagation of misinformation. Drawing from previous research, I hypothesized that individuals with higher self-regulation would exhibit lower susceptibility to misinformation sharing. I also hypothesized that habitual social media use mediates the relationship between self-regulation and misinformation sharing. In addition, I introduced construal level priming as an experimental intervention, where individuals primed with abstract construal levels may demonstrate more discerning information processing, thereby reducing the likelihood of misinformation sharing. Results from data analyses indicated that self-regulation is negatively associated with misinformation sharing. However, habitual media usage did not mediate the relationship between self-regulation and misinformation sharing, and construal level priming did not moderate the relationship between self-regulation and misinformation sharing, and between habitual social media usage and misinformation sharing. Potential causes of these non-significant associations are discussed

Sounds Vague! The influence of omnidirectional speakers and background music on consumers' preference for construal level related products

Die vorliegende Diplomarbeit untersucht den Einfluss omnidirektionalen Klangs sowie den Einfluss von Hintergrundmusik auf die Präferenz für verschiedene Produkte, die mit dem sogenannten Construal Level in Zusammenhang stehen. Dabei handelt es sich um den Abstraktheitsgrad der Informationsverarbeitung von Personen. Aus früherer Forschung ist bekannt, dass mit einem hohen Abstraktheitsgrad der Informationsverarbeitung eine Präferenz für Produkte einhergeht, die eine hohe Wünschbarkeit aufweisen, wohingegen mit einem niedrigen Abstraktheitsgrad eine Präferenz für solche Produkte einhergeht, die einen hohen Grad an Umsetzbarkeit aufweisen (Liberman & Trope, 1998). In der vorliegenden Studie wurde versucht den Abstraktheitsgrad der Informationsverarbeitung sowohl durch den Einsatz omnidirektionaler Lautsprecher als auch durch das Spielen von Hintergrundmusik zu manipulieren. Omnidirektionale Lautsprecher zeichnen sich dadurch aus, dass sich der Klang aus indirekten Schallwellen zusammensetzt und daher schwieriger zu lokalisieren ist; bei Hintergrundmusik handelt es sich um Musik, bei der keine Stimme eines Sängers oder einer Sängerin vernehmbar ist. Die Versuchspersonen wurden einer von vier Experimentalbedingungen zugeteilt (Omnidirektionaler vs. konventioneller Klang x Hintergrund- vs. Vordergrundmusik). Die Ergebnisse legen den Schluss nahe, dass wie erwartet, omnidirektionaler Klang die Präferenz für solche Produkte steigert, die eine hohe Wünschbarkeit aufweisen und die Präferenz für Produkte abschwächt, die eine hohe Umsetzbarkeit aufweisen. Der Beobachtete Effekt wird auf die Tatsache zurückgeführt, dass der schwerer zu lokalisierende omnidirektionale Klang für die Versuchspersonen weniger informativ war. Aus früherer Forschung ist bekannt, dass eine geringe Verfügbarkeit von Informationen eine abstrakte Informationsverarbeitung begünstigt (Henderson & Wakslak, 2010). Entgegen der Annahme scheint Hintergrundmusik keinen Einfluss auf die Produktpräferenzen gehabt zu haben.This study investigated the effects of omnidirectional sound and background music on people’s preference for construal level related products. Sound emitted from an omnidirectional speaker, which was assumed to be difficult to localize, was compared to sound emitted from a conventional speaker while either background music (no audible singer) or foreground music (singer’s voice audible) was being played. In a subsequent analysis, participants’ preferences for products of two categories were examined. Within each category participants could choose between a product which displayed aspects associated with desirability (high construal level) and one which displayed aspects associated with feasibility (low construal level). Results suggest that omnidirectional sound enhances preference for desirable products while conventional sound enhances preference for feasible products. No such effect was observable with regard to the kind of music played. The results add to the evidence that atmospheric cues such as sound can alter people’s construal level. The findings are discussed in the light of previous research regarding Construal Level Theory which showed that the amount of knowledge a person has about an object or event influences his or her construal level (Henderson & Wakslak, 2010). In this study, it is the lack of knowledge about the omnidirectional sound’s source which is held responsible for increasing participants’ construal level

Engaging in Creativity Broadens Attentional Scope

Previous studies have shown that creativity is enhanced by a broad attentional scope, defined as an ability to utilize peripheral stimuli and process information globally. We propose that the reverse relationship also holds, and that breadth of attention also is a consequence of engaging in a creative activity. In Study 1, participants showed increased breadth of attention in a visual scanning task after performing a divergent thinking task as opposed to an analytic thinking task. In Study 2, participants recognized peripheral stimuli displayed during the task better after performing a divergent thinking task as compared to an analytic task, whereas recognition performance of participants performing a task that involves a mix of divergent and analytic thinking (the Remote Associates Test) fell in between. Additionally, in Study 2 (but not in Study 1), breadth of attention was positively correlated with performance in a divergent thinking task, but not with performance in an analytic thinking task. Our findings suggest that the adjustment of the cognitive system to task demands manifests at a very basic, perceptual level, through changes in the breadth of visual attention. This paper contributes a new, motivational perspective on attentional breadth and discusses it as a result of adjusting cognitive processing to the task requirements, which contributes to effective self-regulation