The smartphone technology acceptance among Malaysian young adults

Smartphone technology can be characterized as multi-function device that helps people to manage their task. This study is being emphasized because there is no legitimate answer in Malaysian context whether perceived usefulness had contributed an impact on smartphone technology acceptance. Therefore, there is a need to explore how perceived usefulness affect smartphone technology acceptance among Malaysian young adults. This study was conducted using (TAM) model to capture detailed view about perceived usefulness and the relationship with smartphone technology acceptance among Malaysian young adults. The findings of this study confirmed that perceived usefulness drives the smartphone technology acceptance among Malaysian young adults and it cannot be denied that the advanced features of smartphone technology had influenced Malaysian young adults to possess smartphone technology and make use of it for their personal tasks

Comparing the Effects of User Generated Video Reviews and Brand Generated Advertisements on Consumer Decisions on YouTube

This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, when involvement was high. No significant gender differences were observed. In a constantly growing YouTube influencer economy, this study offers important theoretical and managerial implications

Factors that Influence the use of Mobile Banking in Lebanon: Integration of UTAUT2 and 3M Model

The current study proposed a conceptual model that explains what influence the use of mobile banking in Lebanon from customer perspective. The basis for this framework is the integration of the 3M model of motivation and personality and the unified theory of acceptance and use of technology two (UTAUT2). Results obtained demonstrated a link between personality traits, motivational factors and behaviour as proposed by the 3M model. Empirically, use behaviour of mobile banking by Lebanese individuals was significantly influenced by effort expectancy, facilitating conditions, hedonic motivation, need for cognition, need for structure, need for affiliation, proactive personality, neuroticism, and agreeableness. However performance expectancy, social influence, general self-efficacy, extraversion, conscientiousness, and openness to experience did not have a significant influence over use behaviour. Thus this study extends the theoretical model of UTAUT2 by incorporating personality constructs. More in particular, it highlights the importance of psychological aspects in predicting technology acceptance behaviour