The Impact of Technological Embeddedness on Household Computer Adoption

Technology adoption has been traditionally examined at workplaces, and relatively few studies have been conducted to investigate how technologies are adopted in households. This paper develops the concept of technological embeddedness by extending the social embeddeddness framework of economic actions. It further proposes a new research model for household computer adoption in which technological embeddedness is the key determinant. Moreover, the impact of technological embeddedness is positively moderated by household income and education, and it is particularly stronger on first-time adoption than on repeat purchases. The proposed model is validated using the dataset from the U.S. 1989–2003 Computer and Internet Supplement to the Current Population Surveys (CPS), and the results strongly support the proposed research model. Important policy and managerial implications are also discussed

Buying High Tech Products

Prior research on technology-intensive (TI) markets makes abstraction of the social context in which transactions take place. In contrast with this prior literature, the authors show that buyer-vendor transactions in TI markets are relationally and structurally embedded in an interfirm network. Their main premise is that buyers in TI markets prefer vendors with whom they can share a strong tie, and that in turn buyers want these vendors to share strong ties with their component manufacturers. This is an important addition to TI literature and to the on-going debate on the strength of ties in the sociology, management and marketing literatures. The authors also specifically consider how characteristics focal to TI markets, such as the know-how buyers possess or the pace of technological change they perceive, affect the extent to which buying behavior is relationally and structurally embedded. An empirical test in the computer network market shows good support for the developed theory.tie strength;embeddedness;buying behavior;conjoint analysis;technology-intensive markets

How change agents and social capital influence the adoption of innovations among small farmers: Evidence from social networks in rural Bolivia

"This paper presents results from a study that identified patterns of social interaction among small farmers in three agricultural subsectors in Bolivia—fish culture, peanut production, and quinoa production—and analyzed how social interaction influences farmers' behavior toward the adoption of pro-poor innovations. Twelve microregions were identified, four in each subsector, setting the terrain for an analysis of parts of social networks that deal with the diffusion of specific sets of innovations. Three hundred sixty farmers involved in theses networks as well as 60 change agents and other actors promoting directly or indirectly the diffusion of innovations were interviewed about the interactions they maintain with other agents in the network and the sociodemographic characteristics that influence their adoption behavior. The information derived from this data collection was used to test a wide range of hypotheses on the impact that the embeddedness of farmers in social networks has on the intensity with which they adopt innovations. Evidence provided by the study suggests that persuasion, social influence, and competition are significant influences in the decisions of farmers in poor rural regions in Bolivia to adopt innovations. The results of this study are meant to attract the attention of policymakers and practitioners who are interested in the design and implementation of projects and programs fostering agricultural innovation and who may want to take into account the effects of social interaction and social capital. Meanwhile, scholars of the diffusion of innovations may find evidence to further embrace the complexity and interdependence of social interactions in their models and approaches." from Author's AbstractSocial networks, Agricultural innovation, Change agent, Social capital,

Policy Issues of e-Commerce Technology Diffusion in Southeast Nigeria: The Case of Small Scale Agribusiness

The benefits brought about by the emergence of e-commerce, e-business and other Information Communication Technologies (ICTs) applications have not been fully explored in the developing economies of the world. The less developed economies are still struggling to catch up with ICT application as opposed to its heavy deployment in the developed economies. Empirical evidence suggests that ICTs and other related technologies are increasingly emerging in the communities of the developing economies such as Nigeria. Rural actors engaged in the Agricultural industries (Agribusiness) feel that the implementation of ICTs can influence the development of new business processes and the way existing processes are organised. In the Southeast of Nigeria, which is a typical example of a less developed community, the impact of e-business technologies has yet to be determined. This paper identifies two classical traditional agribusiness supply chains and hence reports on the impact of e-commerce technology diffusion along the equilibrium of the supply chains, focusing on the elimination of intermediary actors from the chain. It provides an assessment of the Governments’ policies and strategies on e-commerce adoption for the sustainability of small-scale agricultural businesses. The paper examines the politics surrounding ICT implementations by actors engaged in the agribusiness sector. This research has motivated The South East State Government, in collaboration with the Federal Government, to give closer attention to their earlier policy of making Nigeria an ICT-enabled country

Buying High Tech Products

Prior research on technology-intensive (TI) markets makes abstraction of the social context in which transactions take place. In contrast with this prior literature, the authors show that buyer-vendor transactions in TI markets are relationally and structurally embedded in an interfirm network. Their main premise is that buyers in TI markets prefer vendors with whom they can share a strong tie, and that in turn buyers want these vendors to share strong ties with their component manufacturers. This is an important addition to TI literature and to the on-going debate on the strength of ties in the sociology, management and marketing literatures. The authors also specifically consider how characteristics focal to TI markets, such as the know-how buyers possess or the pace of technological change they perceive, affect the extent to which buying behavior is relationally and structurally embedded. An empirical test in the computer network market shows good support for the developed theory

Global travellers on the digital dirt road: international mobility, networks and ICT diffusion in Ghana

This thesis focuses on the intersection of human mobility and technology diffusion in Africa. With Ghana as a case study, it looks at how the diffusion of internet access and use are influenced by international mobility. The research is based in the literature on the diffusion of innovations, international knowledge transmission, migration and development, and Information and Communication Technologies for Development (ICT4D). It begins from the hypothesis that international mobility may contribute to lowering barriers to internet penetration in developing countries by facilitating flows of resources, including equipment, finance, skills and knowledge. The research is based on four different datasets: a survey of the internet cafes in the North of Ghana and in Accra; an online survey of users in northern internet cafes; a network study incorporating internet cafe owners and managers in higher-value-added areas of the IT sector, and in-depth interviews with policymakers and donor organisations involved in ICT4D interventions. The data was analysed using a combination of fuzzy-set Qualitative Comparative Analysis (QCA) and network analytic techniques including visualisation, statistical analysis and qualitative analysis. The findings show that international mobility makes an important contribution to the base of adoption capacity for new technologies in poor and remote regions. It enables entrepreneurs and IT workers to address market gaps that restrict access to material and financial resources; by providing access to international circuits of knowledge and ideas which help individuals gain a foothold in the IT sector, and by facilitating local private-sector provision of the internet through internet cafes which serve the hardest-to-reach populations. The thesis concludes by suggesting potential entry points for ICT4D and migration policy in developing countries regarding the efficiency and effectiveness of ICT4D interventions, the role of the private sector in promoting internet usership, and the role of mobility in building adoption capacity in low-income areas

Proposal, project, practice, pause: developing a framework for evaluating smart domestic product engagement

Smart homes are fast becoming a reality, with smart TVs, smart meters and other such “smart” devices/systems already representing a substantial household presence. These, which we collectively term “smart domestic products” (SDPs), will need to be promoted, adopted, and normalized into daily routines. Despite this, the marketing canon lacks a substantive discourse on pertinent research. We look to help correct this by melding ideas from organizational sociology, innovation diffusion and appropriation studies, and service dominant logic. Consequently, we suggest a framework for research that responds directly to the specific characteristics of SDPs. Using the SDP eco-system as a context, our framework emphasizes the interplay of embeddedness, practice, value and engagement. It comprises a four-stage horizontal/ longitudinal axis we describe as proposal, project, practice and pause. Cross-sectionally we focus on value, and combine aspects of existing thought to suggest how this impacts each stage of our engagement continuum. We subsequently identify perceived personal advantage as the resultant of these two axes and propose this as the key for understanding consumer and SDP sociomaterial engagement. This article also advances a definition of SDPs and ends with an agenda for further research