Taking the customer into account in collaborative design

This article describes the improvement of a model of collaborative design for the ceramic industry. A new stakeholder playing a crucial role is now included in the design process, i.e. the customer. Specifically, we present a pilot validation study for the framework that aims to analyse how the environment, experiences and reference criteria of different types of the customers (commercial dealers, final users, architects and interior designers, etc.) can affect their preferences. Information about these customer preferences could be very useful for designers during the early stages of product development. A multidisciplinary approach to the problem can introduce substantial improvements in defining a truly collaborative design chain

Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study

Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained and retained by using Digital Marketing. The Delphi method with in-depth interviews was the methodology used in this study. The results of the research show the most important actions for achieving user recruitment and loyalty with Digital Marketing from the opinions of consulted experts. The limitations of this study are those related to the number of experts included in the study, and the number of research papers consulted in the literature review. The literature review and the results of this research are used to propose new solid research with a consolidated critical methodology. This research deals with a new approach that will optimize web technologies for the evolution of user trends, and therefore, will be of academic and professional use for marketing managers and web solution developers. The conclusions of the investigation show the key factors, discarding others that do not affect the optimization of conversions in B2C businesses such as the duration of the session and the rebound percentage. Likewise, the results of the research identify the specific actions that must be carried out to attract and retain users in B2C companies that use the Digital Marketing ecosystem on the Internet. The requirements for companies that wish to implement a model to optimize conversions using the current digital economy are also shown.info:eu-repo/semantics/publishedVersio

Towards a collaborative MRP for supply chain coordination

The necessity to increase collaboration in nowadays supply chains is emphasized both by academics and practitioners, but most of the supply chains are still managed through cascades of classical MRP/MRP2 systems. Interviews in the aeronautical sector have shown us the existence of many hidden practices aiming at satisfying local constraints which would be better addressed through collaborative processes. We suggest in this communication to define a "collaborative MRP" which would not only provide a better global performance than purely local planning, but take into account the autonomy of the involved partners which is not always respected by centralized pproaches using APS (Advanced Planning Systems)

Prospects on Innovating Organizations

We aim to give the main rationale to create products and/or services in a state-of-mind associating every stakeholder in the frame of a reactive and networked organization. This implies a value-chain from basic research to users needs, the starting point being often fuzzy. The consequences upon the strategy of the firm's offer is analyzed as well from a quantitative point of view (accounting) than a qualitative one. Various forms of organizations are reviewed or suggested, including the kind of corresponding culture, the necessary data-bases and the importance of collaboration.reactive organization; collaborative work; teams; creativity: holistic attitude; fuzzy front-end; global supply; emergent strategy; collective intelligence; virtual enterprise; decision making; rank; peers

Models for supply chain negotiation in collaborative relationships

Nowadays, firms are increasingly building collaborative relationships with their partners in order to improve the global performance of the supply chain in which they are involved. Such collaborative relationships require information exchange or share and negotiation. In this paper, we first formalize some practices of collaboration from case studies of the aeronautical area then suggest some models for negotiation, allowing a supply chain member to publish hidden constraints and share risks/costs in order to achieve a win-win situation

COOPERATION SUPPORT IN A DYADIC SUPPLY CHAIN

To improve the supply chains performance, taking into account the customer demand in the tactical planning process is essential. It is more and more difficult for the customers to insure a certain level of demand over a medium term period. Then it is necessary to develop methods and decision support systems to reconcile the order and book processes. In this context, this paper aims at introducing a collaboration support tool and methodology dedicated to a dyadic supply chain. This approach aims at evaluating in term of risks different demand management strategies within the supply chain using a simulation dedicated tool. The evaluation process is based on an exploitation of decision theory and game theory concepts and methods.supply chain ; simulation ; collaboration ; decision theory ; risk

London Creative and Digital Fusion

date-added: 2015-03-24 04:16:59 +0000 date-modified: 2015-03-24 04:16:59 +0000date-added: 2015-03-24 04:16:59 +0000 date-modified: 2015-03-24 04:16:59 +0000The London Creative and Digital Fusion programme of interactive, tailored and in-depth support was designed to support the UK capital’s creative and digital companies to collaborate, innovate and grow. London is a globally recognised hub for technology, design and creative genius. While many cities around the world can claim to be hubs for technology entrepreneurship, London’s distinctive potential lies in the successful fusion of world-leading technology with world-leading design and creativity. As innovation thrives at the edge, where better to innovate than across the boundaries of these two clusters and cultures? This booklet tells the story of Fusion’s innovation journey, its partners and its unique business support. Most importantly of all it tells stories of companies that, having worked with London Fusion, have innovated and grown. We hope that it will inspire others to follow and build on our beginnings.European Regional Development Fund 2007-13

PLM and early stages collaboration in interactive design, a case study in the glass industry

Product design activity is traditionally presented as a succession of four to six stages. In the early stages of design, during the search for concepts, multi-disciplinary teams are working together, sometimes on the fringe of the digital design chain. But it is during these stages, that most of the product development cost is committed. Therefore, collaboration should be emphasized, and PLM software should contribute to it strongly. This paper first defines the boundaries of the early stages of design. Then, we analyze designer collaboration in this stage and describe the knowledge necessary for efficient collaboration. Finally, we propose and test a concept for a tool to assist the early stages of design, to be integrated in a continuum with other existing digital design tools. A case study is presented in Verallia, specialized in the design and manufacturing of glassware

The Global Networked Value Circle: A new model for best-in-class manufacturing

As companies face deflation, slowing production and declining prices, they will need to assess their entire value chain as they look for ways to keep costs low and improve efficiencies while continuing to innovate. To help address this challenge, this report reflects fresh research undertaken by Capgemini in collaboration with the University of Edinburgh into the ?Best-in-Class Global Manufacturing Value Chain?