Quantifying the invisible audience in social networks

This paper combines survey and large-scale log data to examine how well users’ perceptions of their audience match their actual audience on Facebook.AbstractWhen you share content in an online social network, who is listening? Users have scarce information about who actually sees their content, making their audience seem invisible and difficult to estimate. However, understanding this invisible audience can impact both science and design, since perceived audiences influence content production and self-presentation online. In this paper, we combine survey and large-scale log data to examine how well users’ perceptions of their audience match their actual audience on Facebook. We find that social media users consistently underestimate their audience size for their posts, guessing that their audience is just 27% of its true size. Qualitative coding of survey responses reveals folk theories that attempt to reverse-engineer audience size using feedback and friend count, though none of these approaches are particularly accurate. We analyze audience logs for 222,000 Facebook users’ posts over the course of one month and find that publicly visible signals — friend count, likes, and comments — vary widely and do not strongly indicate the audience of a single post. Despite the variation, users typically reach 61% of their friends each month. Together, our results begin to reveal the invisible undercurrents of audience attention and behavior in online social networks.Authored by Michael S. Bernstein, Eytan Bakshy, Moira Burke and Brian Karrer

Attention and Visibility in an Information Rich World

As the rate of content production grows, we must make a staggering number of daily decisions about what information is worth acting on. For any flourishing online social media system, users can barely keep up with the new content shared by friends. How does the user-interface design help or hinder users' ability to find interesting content? We analyze the choices people make about which information to propagate on the social media sites Twitter and Digg. We observe regularities in behavior which can be attributed directly to cognitive limitations of humans, resulting from the different visibility policies of each site. We quantify how people divide their limited attention among competing sources of information, and we show how the user-interface design can mediate information spread.Comment: Appearing in 2nd International Workshop on Social Multimedia Research 2013, in conjunction with IEEE International Conference on Multimedia & Expo (ICME 2013

Tweet, but Verify: Epistemic Study of Information Verification on Twitter

While Twitter provides an unprecedented opportunity to learn about breaking news and current events as they happen, it often produces skepticism among users as not all the information is accurate but also hoaxes are sometimes spread. While avoiding the diffusion of hoaxes is a major concern during fast-paced events such as natural disasters, the study of how users trust and verify information from tweets in these contexts has received little attention so far. We survey users on credibility perceptions regarding witness pictures posted on Twitter related to Hurricane Sandy. By examining credibility perceptions on features suggested for information verification in the field of Epistemology, we evaluate their accuracy in determining whether pictures were real or fake compared to professional evaluations performed by experts. Our study unveils insight about tweet presentation, as well as features that users should look at when assessing the veracity of tweets in the context of fast-paced events. Some of our main findings include that while author details not readily available on Twitter feeds should be emphasized in order to facilitate verification of tweets, showing multiple tweets corroborating a fact misleads users to trusting what actually is a hoax. We contrast some of the behavioral patterns found on tweets with literature in Psychology research.Comment: Pre-print of paper accepted to Social Network Analysis and Mining (Springer

Application of Big Data in Tourism Destination Management: A Case Study of Changsha City

In the era of information technology, the utilization of big data technology is rapidly growing, leading to significant changes in the tourism industry. Big data not only creates more business opportunities for the industry but also drives the transformation and enhancement of tourist destinations and the implementation of efficient management. This study employs two research methods: literature review and case analysis. Firstly, by reviewing relevant literature, the latest research findings and trends in big data technology for tourism destination management are summarized. Secondly, through case analysis, a comprehensive understanding of the current situation and challenges in the application of big data technology in tourism destination management in Changsha is obtained. Leveraging the Changsha cultural and tourism data platform, this study retrieves information such as tourist reception data of tourism destinations in Changsha and assesses the impact of Changsha’s big data technology on tourism destination management. The research reveals limitations and challenges in the application of big data technology in Changsha’s tourism destination management, including data privacy protection and technical security, which require further exploration in future practices. The goal of this study is to offer insights for the application of big data in tourism destination management in Changsha and provide guidance for destination managers in similar cities

Analysis and Forecasting of Trending Topics in Online Media Streams

Among the vast information available on the web, social media streams capture what people currently pay attention to and how they feel about certain topics. Awareness of such trending topics plays a crucial role in multimedia systems such as trend aware recommendation and automatic vocabulary selection for video concept detection systems. Correctly utilizing trending topics requires a better understanding of their various characteristics in different social media streams. To this end, we present the first comprehensive study across three major online and social media streams, Twitter, Google, and Wikipedia, covering thousands of trending topics during an observation period of an entire year. Our results indicate that depending on one's requirements one does not necessarily have to turn to Twitter for information about current events and that some media streams strongly emphasize content of specific categories. As our second key contribution, we further present a novel approach for the challenging task of forecasting the life cycle of trending topics in the very moment they emerge. Our fully automated approach is based on a nearest neighbor forecasting technique exploiting our assumption that semantically similar topics exhibit similar behavior. We demonstrate on a large-scale dataset of Wikipedia page view statistics that forecasts by the proposed approach are about 9-48k views closer to the actual viewing statistics compared to baseline methods and achieve a mean average percentage error of 45-19% for time periods of up to 14 days.Comment: ACM Multimedia 201