The Faculty Notebook, December 2004

The Faculty Notebook is published periodically by the Office of the Provost at Gettysburg College to bring to the attention of the campus community accomplishments and activities of academic interest. Faculty are encouraged to submit materials for consideration for publication to the Associate Provost for Faculty Development. Copies of this publication are available at the Office of the Provost

The Allure of Celebrities: Unpacking Their Polysemic Consumer Appeal

The file attached to this record is the author's final peer reviewed version.To explain their deep resonance with consumers this paper unpacks the individual constituents of a celebrity’s polysemic appeal. While celebrities are traditionally theorised as unidimensional ‘semiotic receptacles of cultural meaning’, we conceptualise them here instead as human beings/performers with a multi-constitutional, polysemic consumer appeal. Supporting evidence is drawn from autoethnographic data collected over a total period of 25 months and structured through a hermeneutic analysis. In ‘rehumanising’ the celebrity, the study finds that each celebrity offers the individual consumer a unique and very personal parasocial appeal as a) the performer, b) the ‘private’ person behind the public performer, c) the tangible manifestation of either through products, and d) the social link to other consumers. The stronger these constituents, individually or symbiotically, appeal to the consumer’s personal desires the more s/he feels emotionally attached to this particular celebrity. Although using autoethnography means that the breadth of collected data is limited, the depth of insight this approach garners sufficiently unpacks the polysemic appeal of celebrities to consumers. The findings encourage talent agents, publicists and marketing managers to reconsider underlying assumptions in their talent management and/or celebrity endorsement practices. While prior research on celebrity appeal has tended to enshrine celebrities in a “dehumanised” structuralist semiosis, which erases the very idea of individualised consumer meanings, this paper reveals the multi-constitutional polysemy of any particular celebrity’s personal appeal as a performer and human being to any particular consumer

Network segregation in a model of misinformation and fact checking

Misinformation under the form of rumor, hoaxes, and conspiracy theories spreads on social media at alarming rates. One hypothesis is that, since social media are shaped by homophily, belief in misinformation may be more likely to thrive on those social circles that are segregated from the rest of the network. One possible antidote is fact checking which, in some cases, is known to stop rumors from spreading further. However, fact checking may also backfire and reinforce the belief in a hoax. Here we take into account the combination of network segregation, finite memory and attention, and fact-checking efforts. We consider a compartmental model of two interacting epidemic processes over a network that is segregated between gullible and skeptic users. Extensive simulation and mean-field analysis show that a more segregated network facilitates the spread of a hoax only at low forgetting rates, but has no effect when agents forget at faster rates. This finding may inform the development of mitigation techniques and overall inform on the risks of uncontrolled misinformation online

A randomized primal distributed algorithm for partitioned and big-data non-convex optimization

In this paper we consider a distributed optimization scenario in which the aggregate objective function to minimize is partitioned, big-data and possibly non-convex. Specifically, we focus on a set-up in which the dimension of the decision variable depends on the network size as well as the number of local functions, but each local function handled by a node depends only on a (small) portion of the entire optimization variable. This problem set-up has been shown to appear in many interesting network application scenarios. As main paper contribution, we develop a simple, primal distributed algorithm to solve the optimization problem, based on a randomized descent approach, which works under asynchronous gossip communication. We prove that the proposed asynchronous algorithm is a proper, ad-hoc version of a coordinate descent method and thus converges to a stationary point. To show the effectiveness of the proposed algorithm, we also present numerical simulations on a non-convex quadratic program, which confirm the theoretical results

Contour: A Practical System for Binary Transparency

Transparency is crucial in security-critical applications that rely on authoritative information, as it provides a robust mechanism for holding these authorities accountable for their actions. A number of solutions have emerged in recent years that provide transparency in the setting of certificate issuance, and Bitcoin provides an example of how to enforce transparency in a financial setting. In this work we shift to a new setting, the distribution of software package binaries, and present a system for so-called "binary transparency." Our solution, Contour, uses proactive methods for providing transparency, privacy, and availability, even in the face of persistent man-in-the-middle attacks. We also demonstrate, via benchmarks and a test deployment for the Debian software repository, that Contour is the only system for binary transparency that satisfies the efficiency and coordination requirements that would make it possible to deploy today.Comment: International Workshop on Cryptocurrencies and Blockchain Technology (CBT), 201