Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

Sentiment Analysis in Digital Spaces: An Overview of Reviews

Sentiment analysis (SA) is commonly applied to digital textual data, revealing insight into opinions and feelings. Many systematic reviews have summarized existing work, but often overlook discussions of validity and scientific practices. Here, we present an overview of reviews, synthesizing 38 systematic reviews, containing 2,275 primary studies. We devise a bespoke quality assessment framework designed to assess the rigor and quality of systematic review methodologies and reporting standards. Our findings show diverse applications and methods, limited reporting rigor, and challenges over time. We discuss how future research and practitioners can address these issues and highlight their importance across numerous applications.Comment: 44 pages, 4 figures, 6 tables, 3 appendice

A Comprehensive Review of Sentiment Analysis on Indian Regional Languages: Techniques, Challenges, and Trends

Sentiment analysis (SA) is the process of understanding emotion within a text. It helps identify the opinion, attitude, and tone of a text categorizing it into positive, negative, or neutral. SA is frequently used today as more and more people get a chance to put out their thoughts due to the advent of social media. Sentiment analysis benefits industries around the globe, like finance, advertising, marketing, travel, hospitality, etc. Although the majority of work done in this field is on global languages like English, in recent years, the importance of SA in local languages has also been widely recognized. This has led to considerable research in the analysis of Indian regional languages. This paper comprehensively reviews SA in the following major Indian Regional languages: Marathi, Hindi, Tamil, Telugu, Malayalam, Bengali, Gujarati, and Urdu. Furthermore, this paper presents techniques, challenges, findings, recent research trends, and future scope for enhancing results accuracy

Exploring Text Mining and Analytics for Applications in Public Security: An in-depth dive into a systematic literature review

Text mining and related analytics emerge as a technological approach to support human activities in extracting useful knowledge through texts in several formats. From a managerial point of view, it can help organizations in planning and decision-making processes, providing information that was not previously evident through textual materials produced internally or even externally. In this context, within the public/governmental scope, public security agencies are great beneficiaries of the tools associated with text mining, in several aspects, from applications in the criminal area to the collection of people's opinions and sentiments about the actions taken to promote their welfare. This article reports details of a systematic literature review focused on identifying the main areas of text mining application in public security, the most recurrent technological tools, and future research directions. The searches covered four major article bases (Scopus, Web of Science, IEEE Xplore, and ACM Digital Library), selecting 194 materials published between 2014 and the first half of 2021, among journals, conferences, and book chapters. There were several findings concerning the targets of the literature review, as presented in the results of this article