Optimal Bundle of Multimedia Services in Emerging Mobile Markets

Although various emerging technologies have been launched, they present limitations as far as offering full-scale ubiquitous services independently is concerned. In view of this fact, service providers are likely to provide bundled services among possible combinations of services. Indeed, making a timely decision regarding the value maximization of bundled service is directly related to service providers' future growth and success in the turbulent market environment. This paper aims to find the optimal service bundle among five emerging mobile services: T-DMB, S-DMB, WiBro, HSDPA, and Telematics. Considering what kinds of service features among the five emerging services offer differentiation to customers, we examine four attributes (TV, voice, portable wireless internet, and location-based services) using conjoint analysis to distinguish the service features. Our results show that TV service is the most favored among the attributes, followed by voice service in second position, and the internet and location-based service in third and fourth place respectively. Our result implies that mobile operators would be better off bundling HSDPA and S-DMB first, and then adding other services later, while fixed operators would be better off bundling WiBro and S-DMB first and other services later.telecommunications and broadcasting convergence; emerging service; 4G Technology; T-DMB; S-DMB; WiBro; HSDPA; telematics; customer preference

Service Platform for Converged Interactive Broadband Broadcast and Cellular Wireless

A converged broadcast and telecommunication service platform is presented that is able to create, deliver, and manage interactive, multimedia content and services for consumption on three different terminal types. The motivations of service providers for designing converged interactive multimedia services, which are crafted for their individual requirements, are investigated. The overall design of the system is presented with particular emphasis placed on the operational features of each of the sub-systems, the flows of media and metadata through the sub-systems and the formats and protocols required for inter-communication between them. The key features of tools required for creating converged interactive multimedia content for a range of different end-user terminal types are examined. Finally possible enhancements to this system are discussed. This study is of particular interest to those organizations currently conducting trials and commercial launches of DVB-H services because it provides them with an insight of the various additional functions required in the service provisioning platforms to provide fully interactive services to a range of different mobile terminal types

A survey of handover algorithms in DVB-H

Digital Video Broadcasting for Handhelds (DVB-H) is a standard for broadcasting IP Datacast (IPDC) services to mobile handheld terminals. Based on the DVB-T standard, DVB-H adds new features such as time slicing, MPE-FEC, in-depth interleavers, mandatory cell id identifier, optional 4K-modulation mode and the use of 5 MHz bandwidth in addition to the usually used 6, 7, or 8 MHz raster. IPDC over DVB-H is proposed for ETSI to complement the DVB-H standard by combining IPDC and DVB-H in an end-to-end system. Handover in such unidirectional broadcasting networks is a novel issue. In the last few years since the birth of DVB-H technology, great attention has been given to the performance analysis of DVB-H mobile terminals. Handover is one of the main research topics for DVB-H in mobile scenarios. Better reception quality and greater power efficiency are considered to be the main targets of handover research for DVB-H. New algorithms for different handover stages in DVB-H have been the subject of recent research and are currently being studied. Further novel algorithms need to be designed to improve the mobile reception quality. This article provides a comprehensive survey of the handover algorithms in DVB-H. A systematic evaluation and categorization approach is proposed based on the problems the algorithms solve and the handover stages being focused on. Criteria are proposed and analyzed to facilitate designing better handover algorithms for DVB-H that have been identified from the research conducted by the author

Emittance Quality of Terrestrial Digital Multimedia Broadcasting (TDMB)

Television terrestrial broadcasting technology, even fix or mobile have a rapid development along with the development of digital technology. Many countries decided to move from analog TV broadcasting to digital TV broadcasting. Sultan Agung Islamic University (UNISSULA), one of the private university in Central Java had begun to develop the Terrestrial Digital Multimedia Broadcasting (TDMB), as a research to support the migration from analog TV broadcasting to digital TV broadcasting. Because of that goal, must be observed the range of the scope by testing the TDMB Transmitter in UNISSULA. The tool of the test is drive test measurements by Purposive Random Sampling on the three research area, there are, the main road in Semarang, eastern part of the transmitter, Southern part of the transmitter. The Measurement is limited to strength and quality signal

Korea\u27s Lead in Mobile Cellular and DMB Phone Services

Now that the number of cellular phone subscribers is over 1.6 billion in the world and over 180 million in the United States, it is an appropriate time to consider Asia, the “new” wireless economy, with respect to mobile telephony. Several major cellular phone service providers chose Korea as a testing ground to assess the effects of third generation (3G) technology and deployment. Several Korean mobile carriers plan to roll-out the world’s first handset-based satellite digital multimedia broadcasting (DMB) services via cellular phones. This letter presents a status report on cellular phone services and applications in Korea. It also describes nine major factors influencing Korea’s status as a leader in mobile cellular phone and services. An important influence is the younger generation of cellular phone users in Japan and Korea who associate the cellular phone trend with their social status

Mobile Television: Challenges of Advanced Service Design

In this paper, we propose an integrative framework based on dynamic models of the evolution of industries. The main arguments are illustrated using the case of mobile TV. One main assertion is that the value network of mobile data services is much more complex than that of previous generations of mobile services, in particular voice and messaging. The new environment requires a significantly higher degree of coordination and integration between more participants in the value net and a consistent constellation of technology, policy and firm strategy. Unless such compatible arrangements are in place, mobile TV will not take off. The paper develops these themes theoretically and illustrates them with a detailed case study of mobile TV in South Korea as well as comments on the situation in Europe and the U.S. The private and public sectors in South Korea were capable of producing conditions in which mobile TV could flourish. Even so, significant challenges remain to create a financially sustainable mobile TV industry. In contrast, in Europe and the U.S. major obstacles to the development of mobile TV continue to exist. Unless these obstacles, including problems with spectrum policy, are addressed, mobile TV may not be able to develop its full market potential

Analysis and Performance Comparison of DVB-T and DTMB Systems for Terrestrial Digital TV

Orthogonal frequency-division multiplexing (OFDM) is the most popular transmission technology in digital terrestrial broadcasting (DTTB), adopted by many DTTB standards. In this paper, the bit error rate (BER) performance of two DTTB systems, namely cyclic prefix OFDM (CP-OFDM) based DVB-T and time domain synchronous OFDM (TDS-OFDM) based DTMB, is evaluated in different channel conditions. Spectrum utilization and power efficiency are also discussed to demonstrate the transmission overhead of both systems. Simulation results show that the performances of the two systems are much close. Given the same ratio of guard interval (GI), the DVB-T outperforms DTMB in terms of signal to noise ratio (SNR) in Gaussian and Ricean channels, while DTMB behaves better performance in Rayleigh channel in higher code rates and higher orders of constellation thanks to its efficient channel coding and interleaving scheme