Monetizing Athlete Brand Image: An Investigation of Athlete Managers’ Perspectives

In a highly competitive sport marketplace, personal branding is a top priority for athletes. Thusly, marketers should leverage athletes’ talents and influence in creative ways to maximize their earning potential. This research explored the attributes of a marketable athlete, as well as promotional strategies to help secure athlete sponsorships. Semi-structured interviews were conducted with purposefully selected talent marketing practitioners with sport marketing agencies. The findings revealed relatable story, as well as perceived persona, as prevalent themes for a marketable athlete. Additionally, the themes of athlete-brand alignment and social media marketing were important to securing client promotion and sponsorships. These findings extended previous conceptualizations by illuminating the essential role of brand authenticity not only in quality of fan-athlete interaction, but in appeal to prospective sponsors

Cross-Media Production in Spain's Public Broadcast RTVE : Innovation, Promotion and Audience Loyalty Strategies

Multiplatform content broadcasts are one way of securing the position of public-service broadcasting in a competitive and changing market. This research focuses on the cross-media fiction series Águila Roja (Red Eagle) and Isabel, produced by Globomedia and Diagonal TV for Radio Televisión Española (RTVE), the Spanish radio and television corporation. RTVE is a public-service broadcaster that has recently undergone a significant reconversion as a consequence of the recession and a new funding system based exclusively on financial contributions from the state, with a ban on paid advertising, which had been permitted in the past. We examine the way this organization creates productions for multiple platforms and the innovation strategies that support these processes. Using a comparative case study approach based on the actor-network theory, we found a strong 360-degree cross-media production logic in RTVE's fiction series. However, a detailed analysis reveals difficulties and contradictions regarding the efficacious use of each of the technological platforms available as well as limitations on the actions undertaken in the social media

Expertise and Collaboration: Cultural Workers’ Performance on Social Media

In cultural work, how important is expertise for securing work and ensuring career progression? Working in the cultural industries is argued to be precarious and very competitive. Social media offers opportunities for public displays of expertise for artists that can potentially reach a global audience, and this has implications for how we conceptualise contemporary cultural work, and in particular, collaboration. Conceptions of cultural work such as Pierre Bourdieu’s illusio demonstrate the importance of social consensus in the process of artists’ elevation above others, or consecration. This chapter explores the concept of illusio in relation to artistic expertise in the social media age. How does expertise manifest on social media? What could social media use tell us about the illusio? The chapter analyses the social media posts of a sample of artists, considering the context of the individual and their situation, the nature of the connections and relationships they pursue on social media and the strategies they employ to perform expertise. The analysis reveals that associations and consensus are crucial for performing expertise. Social media ultimately allows for public endorsement from other people and institutions, which contribute to artists’ performance of expertise. Within that, artists also engage in supportive acts of ‘mutual aid’ manifest on social media through their retweeting of fellow artists. I argue that on social media, artists negotiate these platforms in a dichotomy between competition and collaboration, which contributes to their overall performance of expertise

APFIC/FAO Regional Consultative Workshop: Securing sustainable small-scale fisheries: Bringing together responsible fisheries and social development, Windsor Suites Hotel, Bangkok, Thailand 68 October 2010

In the Global Overview, we attempt to view reefs in terms of the poor who are dependent on reefs for their livelihoods, how the reefs benefit the poor, how changes in the reef have impacted the lives of the poor and how the poor have responded and coped with these changes. It also considers wider responses to reef issues and how these interventions have impacted on the lives of the poor

Urban 'disorders', 'problem places' and criminal justice in Scotland

[About the book] The existence of the separate criminal jurisdiction in Scotland is ignored by most criminological texts purporting to consider crime and criminal justice in 'Britain' or the 'UK'. This book offers a critically-informed analysis and understanding of crime and criminal justice in contemporary Scotland. It considers key areas of criminal justice policy making in Scotland; in particular the extent to which criminal justice in Scotland is increasingly divergent from other UK jurisdictions as well as pressures that may lead to convergences in particular areas, for instance, in relation to trends in youth justice and penal policy. The book considers the extent to which Scottish crime and criminal justice is being affected both by devolution as well as the wider pressures resulting from globalization, Europeanisation and new patterns of migration. While the book has a Scottish focus, it also offers new ways of thinking about criminal justice – relating these issues to wider social divisions and inequalities in contemporary Scottish and UK society. It extends the ‘gaze’ and analysis of criminology by exploring issues such as environmental crime, urban disorder and the new urbanism as well as crimes of the rich and powerful and corporate crime, giving it a relevance and resonance far beyond Scotland. Criminal Justice in Scotland will be an essential text for students in Scotland taking courses in criminology, sociology, social policy, social sciences, law and police sciences, as well as criminal justice practitioners and policy makers in Scotland. It will also be an essential source for students of comparative criminology elsewhere and academics wishing to take Scotland into account in thinking about criminal justice in the UK

Celebrating 40 Years: 2013 Annual Report

For forty years, the Ms. Foundation for Women has led the charge for women's rights. We were at the frontlines in 1973 and continue to fight for equality, justice and freedom today

Mending the Gap Between Law and Practice, Organizational Approaches for Women's Property Rights

This document presents information of how women in many countries are far less likely than men to own property and assets - key tools to gaining economic security and earning higher incomes. Though laws to protect women's property rights exist in most countries, gender and cultural constraints can prevent women from owning or inheriting property. In this series, ICRW suggests practical steps to promote, protect and fulfill women's property rights

Olympic rings of steel: Constructing security for 2012 and beyond

Academic and political commentators have commonly sought to understand the Olympics as a cultural dynamic, a "spectacle" that motivates certain actors to project their relative interests in localized spaces and as well on a global scale (Hiller 2006; Boyle and Haggerty 2009b ). Mega-events, as this argument goes, are monumental cultural events (Roche 2000) that rely on the audacity of spectacle to dramatize and condition the cultural, political, legal and economic landscape. Extending these insights into surveillance studies, Boyle and Haggerty (2009b: 259-260) position spectacle and the disciplinary mechanisms of anxieties associated with mega-events to explain the risk management practices of security planners. The dynamic social implications of the spectacle condition dramatic regimes of securitization and surveillance such that sovereign power emanates from the production and consumption of spectacle. In similar fashion Vida Bajc (2007: 1648) writes that security meta-rituals "demonstrate[s] that the process of transformation of [the] public space [of mega-events] from one of routine of daily life into a sterile area [that] has a ritual form [that] .... separates insiders from outsiders and brings about a new socio-political reality." Put another way, the "security-meta ritual" legitimates security and surveillance practices by normalizing the social hierarchies it imposes. Bajc focuses on the over-determination of dividing practices in mega-event security, but the signifying practices associated with capital are absent (perhaps due to her empirical focus on presidential addresses). Klauser (2008: 181) links commercialization and mechanisms of surveillance, but only by foregrounding the significance of "neutralized space" created by granting absolute commercial rights to event sponsors. Neoliberalprivatization and its articulation with security and surveillance, however, cannot be reduced to control over sponsorship rights and consumptive practices in particular urban "zones," nor can it be limited by the methodological temporality of the event itself

Disability activism in the new media ecology: campaigning strategies in the digital era

This article examines the changing nature of disability activism through the influence of social media. As disabled people in the UK have been subjected to acute austerity, this has coincided with a new era of disability activism channelled through increased social media participation. Drawing on the analysis of one group's online activities and a qualitative content analysis of disability protest coverage in traditional news media during the 2012 Paralympic Games, this article positions this shift in the broader framework of ‘new media ecology’ (Hoskins and O’Loughlin, 2010). We explore how emerging structures of disability activism have begun to offer a more visible profile to challenge government policy and negative stereotypes of disabled people. This highlights the usefulness of campaigning strategies for generating favourable news coverage for disability protest