22 research outputs found
Why does attention to web articles fall with time?
We analyze access statistics of a hundred and fifty blog entries and news
articles, for periods of up to three years. Access rate falls as an inverse
power of time passed since publication. The power law holds for periods of up
to thousand days. The exponents are different for different blogs and are
distributed between 0.6 and 3.2. We argue that the decay of attention to a web
article is caused by the link to it first dropping down the list of links on
the website's front page, and then disappearing from the front page and its
subsequent movement further into background. The other proposed explanations
that use a decaying with time novelty factor, or some intricate theory of human
dynamics cannot explain all of the experimental observations.Comment: To appear in JASIS
Sequential Voting Promotes Collective Discovery in Social Recommendation Systems
One goal of online social recommendation systems is to harness the wisdom of
crowds in order to identify high quality content. Yet the sequential voting
mechanisms that are commonly used by these systems are at odds with existing
theoretical and empirical literature on optimal aggregation. This literature
suggests that sequential voting will promote herding---the tendency for
individuals to copy the decisions of others around them---and hence lead to
suboptimal content recommendation. Is there a problem with our practice, or a
problem with our theory? Previous attempts at answering this question have been
limited by a lack of objective measurements of content quality. Quality is
typically defined endogenously as the popularity of content in absence of
social influence. The flaw of this metric is its presupposition that the
preferences of the crowd are aligned with underlying quality. Domains in which
content quality can be defined exogenously and measured objectively are thus
needed in order to better assess the design choices of social recommendation
systems. In this work, we look to the domain of education, where content
quality can be measured via how well students are able to learn from the
material presented to them. Through a behavioral experiment involving a
simulated massive open online course (MOOC) run on Amazon Mechanical Turk, we
show that sequential voting systems can surface better content than systems
that elicit independent votes.Comment: To be published in the 10th International AAAI Conference on Web and
Social Media (ICWSM) 201
Competition among memes in a world with limited attention
The wide adoption of social media has increased the competition among ideas for our finite attention. We employ a parsimonious agent-based model to study whether such a competition may affect the popularity of different memes, the diversity of information we are exposed to, and the fading of our collective interests for specific topics. Agents share messages on a social network but can only pay attention to a portion of the information they receive. In the emerging dynamics of information diffusion, a few memes go viral while most do not. The predictions of our model are consistent with empirical data from Twitter, a popular microblogging platform. Surprisingly, we can explain the massive heterogeneity in the popularity and persistence of memes as deriving from a combination of the competition for our limited attention and the structure of the social network, without the need to assume different intrinsic values among ideas
Social Dynamics of Digg
Online social media provide multiple ways to find interesting content. One
important method is highlighting content recommended by user's friends. We
examine this process on one such site, the news aggregator Digg. With a
stochastic model of user behavior, we distinguish the effects of the content
visibility and interestingness to users. We find a wide range of interest and
distinguish stories primarily of interest to a users' friends from those of
interest to the entire user community. We show how this model predicts a
story's eventual popularity from users' early reactions to it, and estimate the
prediction reliability. This modeling framework can help evaluate alternative
design choices for displaying content on the site.Comment: arXiv admin note: text overlap with arXiv:1010.023