COMPUTER-FACILITATED COMMUNICATION NEEDS AND VALUES

Teaching/Communication/Extension/Profession,

Looking Ahead

[Excerpt] The American entertainment industry and its system of labor-management relations is now at a crossroads. Its future will be determined to a great extent by emerging developments that could either hinder or facilitate expansion, depending on the course of affairs approaching the year 2000. The key trends will converge to influence the course of collective bargaining in the industry and the choices made by unions and employers

How PR faced the challenge of the “information superhighway”

Before the Internet, social media and search engine optimisation, there was the “information superhighway” and the “Megachip age” in the 1980s. Although PR practitioners were slower than other communicators to recognise the potential of Internet and social media, there was some discussion thirty years ago. Drawing on the archive of the International Public Relations Association (IPRA), this paper reviews 21 papers of contemporary discussion over a 15 year period from 1981 to 1996 and draws lessons about the stages of adoption of innovative technology by practitioners. The views of practitioners varied over time. In the initial period from 1981 to 1987 their attitudes ranged from advancing the potential for rapid international outreach (Plank, 1983; Hietpas, 1984) to gloom about deskilling (McPhail 1987) and the future irrelevance of public relations counselling (Pessalano, 1984). From 1989 to 1996, as PR 1.0 (use of email) came in practice, there was less comment but continued concern that the faster information flow was leading to communication “dis-information” (Linning 1995). Only in 1996 was the term “Internet” introduced and lauded as beneficial development (Wilson, 1996). Overall, public relations practitioners are portrayed as slow to understand the benefits of the rapid technical advances in communication and holding doggedly to models of mediated communication. They also failed to foresee that information would be available for more people through IT developments, rather than fewer. The very evident reticence displayed by the IPRA publications sample may indicate why the digital communications sector was able to form outside the purview of the public relations sector and became a competitor to it (Theaker, 2004; Earl & Waddington, 2012)

The Future of Mobile Industry

This paper discusses the future of mobile industry along with some of the background leading to the emergence of wireless technology. First, it gives an overview of today’s telecommunication network and the major differences between fixed wired networks and wireless networks. The discussion then focuses on the challenges facing the wireless industry and the way out through aggressive innovation by employing Wireless Intelligence Network (WIN) technology. The paper also discusses some important trends in wireless industry and the customers expectations which are also part of the challenges for the mobile industry. Finally particular reference is made to the developing nations especially Nigeria in the ongoing trends in mobile communication industry

An Analysis of Logistics Pedagogical Literature: Past and Future Trends in Curriculum, Content, and Pedagogy

There presently is no comprehensive review which systematizes and summarizes the burgeoning body of logistics educational literature. The purpose of this paper is to provide a guide for both educators and practitioners to assess the history, current status, and future trends in logistics education in order to nurture advancement in logistics education. This paper draws its conclusions based upon a literature review and categorizes the evolution of logistics education into three areas: defining curriculum, developing content and skills taught, and refining teaching methods. Logistics education continues to benefit from strong ties to industry. Additionally, four principle macro-environmental factors were discovered that impact the current status of logistics education: an increase in the number of logistics educational programs, limited supply of logistics-trained faculty, changes to content requirements, and a changing teaching environment. Future research directions from the published literature are summarized. As current logistics programs continue to evolve and the number of logistics and supply chain management programs continue to increase in response to industry demand, this comprehensive review of the logistics literature may help serve as a benchmark for past and current practices in logistics education. The early partnership between industry and education set the stage to help guide educators to evolve logistics education to address practitioner needs. Increased interest in logistics education and changing environmental factors suggest the need for continued collaboration to further logistics education. The literature demonstrates successful dynamic behavior in response to dynamic industries. It highlights factors which may drive further evolution of logistics education and proposes areas impacted

The Interface of Technology in Culinary Arts Education

Introduction: A culinary educator must make many decisions that affect the day-to-day activities in both the classroom and the lab. One of the more important decisions is how to select the most appropriate technology to implement for use in teaching and administrative activities. The research presented here is intended to help the educator identify specific needs, decide where the use of technology is desirable, and offer information designed to help the educator make an informed decision about using technology as a teaching tool. Purpose Statement: The purpose of this paper is to inform the culinary educator about the technology available for use in both the classroom and the lab setting. There is an ever-increasing pool of technology, making it more important than ever that the educator choose the appropriate lab/kitchen equipment and software programs for use in a specific culinary program. Making an informed decision ensures maximum usefulness of the technology in the setting