Balancing the Tradeoff between Profit and Fairness in Rideshare Platforms During High-Demand Hours

Rideshare platforms, when assigning requests to drivers, tend to maximize profit for the system and/or minimize waiting time for riders. Such platforms can exacerbate biases that drivers may have over certain types of requests. We consider the case of peak hours when the demand for rides is more than the supply of drivers. Drivers are well aware of their advantage during the peak hours and can choose to be selective about which rides to accept. Moreover, if in such a scenario, the assignment of requests to drivers (by the platform) is made only to maximize profit and/or minimize wait time for riders, requests of a certain type (e.g. from a non-popular pickup location, or to a non-popular drop-off location) might never be assigned to a driver. Such a system can be highly unfair to riders. However, increasing fairness might come at a cost of the overall profit made by the rideshare platform. To balance these conflicting goals, we present a flexible, non-adaptive algorithm, \lpalg, that allows the platform designer to control the profit and fairness of the system via parameters $\alpha$ and $\beta$ respectively. We model the matching problem as an online bipartite matching where the set of drivers is offline and requests arrive online. Upon the arrival of a request, we use \lpalg to assign it to a driver (the driver might then choose to accept or reject it) or reject the request. We formalize the measures of profit and fairness in our setting and show that by using \lpalg, the competitive ratios for profit and fairness measures would be no worse than $\alpha/e$ and $\beta/e$ respectively. Extensive experimental results on both real-world and synthetic datasets confirm the validity of our theoretical lower bounds. Additionally, they show that \lpalg under some choice of $(\alpha, \beta)$ can beat two natural heuristics, Greedy and Uniform, on \emph{both} fairness and profit

An investigation into machine learning approaches for forecasting spatio-temporal demand in ride-hailing service

In this paper, we present machine learning approaches for characterizing and forecasting the short-term demand for on-demand ride-hailing services. We propose the spatio-temporal estimation of the demand that is a function of variable effects related to traffic, pricing and weather conditions. With respect to the methodology, a single decision tree, bootstrap-aggregated (bagged) decision trees, random forest, boosted decision trees, and artificial neural network for regression have been adapted and systematically compared using various statistics, e.g. R-square, Root Mean Square Error (RMSE), and slope. To better assess the quality of the models, they have been tested on a real case study using the data of DiDi Chuxing, the main on-demand ride hailing service provider in China. In the current study, 199,584 time-slots describing the spatio-temporal ride-hailing demand has been extracted with an aggregated-time interval of 10 mins. All the methods are trained and validated on the basis of two independent samples from this dataset. The results revealed that boosted decision trees provide the best prediction accuracy (RMSE=16.41), while avoiding the risk of over-fitting, followed by artificial neural network (20.09), random forest (23.50), bagged decision trees (24.29) and single decision tree (33.55).Comment: Currently under review for journal publicatio

Future Aware Pricing and Matching for Sustainable On-demand Ride Pooling

The popularity of on-demand ride pooling is owing to the benefits offered to customers (lower prices), taxi drivers (higher revenue), environment (lower carbon footprint due to fewer vehicles) and aggregation companies like Uber (higher revenue). To achieve these benefits, two key interlinked challenges have to be solved effectively: (a) pricing -- setting prices to customer requests for taxis; and (b) matching -- assignment of customers (that accepted the prices) to taxis/cars. Traditionally, both these challenges have been studied individually and using myopic approaches (considering only current requests), without considering the impact of current matching on addressing future requests. In this paper, we develop a novel framework that handles the pricing and matching problems together, while also considering the future impact of the pricing and matching decisions. In our experimental results on a real-world taxi dataset, we demonstrate that our framework can significantly improve revenue (up to 17\% and on average 6.4\%) in a sustainable manner by reducing the number of vehicles (up to 14\% and on average 10.6\%) required to obtain a given fixed revenue and the overall distance travelled by vehicles (up to 11.1\% and on average 3.7\%). That is to say, we are able to provide an ideal win-win scenario for all stakeholders (customers, drivers, aggregator, environment) involved by obtaining higher revenue for customers, drivers, aggregator (ride pooling company) while being good for the environment (due to fewer number of vehicles on the road and lesser fuel consumed).Comment: 8 pages, 2 figures, published to AAAI-202

How machine learning informs ride-hailing services: A survey

In recent years, online ride-hailing services have emerged as an important component of urban transportation system, which not only provide significant ease for residents’ travel activities, but also shape new travel behavior and diversify urban mobility patterns. This study provides a thorough review of machine-learning-based methodologies for on-demand ride-hailing services. The importance of on-demand ride-hailing services in the spatio-temporal dynamics of urban traffic is first highlighted, with machine-learning-based macro-level ride-hailing research demonstrating its value in guiding the design, planning, operation, and control of urban intelligent transportation systems. Then, the research on travel behavior from the perspective of individual mobility patterns, including carpooling behavior and modal choice behavior, is summarized. In addition, existing studies on order matching and vehicle dispatching strategies, which are among the most important components of on-line ride-hailing systems, are collected and summarized. Finally, some of the critical challenges and opportunities in ride-hailing services are discussed