Analysis Of Website And Excel-Based Promotional Media Determination

The development of information technology now has a positive impact on increasing the use of social media which can facilitate all the activities of SMEs in Indonesia to carry out the stages of marketing and promoting the products produced. SME business actors can use information technology in various fields including procurement of raw materials, and production processes to create a marketplace. Currently, the use of technology has been widely used in terms of marketing and product promotion. The decision support method that can be used to overcome these problems is the AHP method. The data was obtained from the distribution of questionnaires from the related SME actors. Based on the results of the overall average weight of the Website-based and Excel-based AHP SMEs Application, it can be concluded that for calculating the AHP method using the Website-based AHP SMEs Application using a laptop, mobile phone and tablet device accessed on a web browser, it will be easier to use, effective and accurate for the ranking and reporting results obtained instead of using Excel, the prioritized alternative from the Website and Excel-based AHP SMEs Application is social media to expand the market, increase promotions with various social media applications to increase product sales of SMEs actors in Indonesia

INSTITUT SENI INDONESIA SURAKARTA DI SITUS WEB : STUDI WEBOMETRICS LAPORAN AKHIR PENELITIAN

The website of Indonesia Institute of the Arts ( ISI ) Surakarta did not get webometric rank which was release in July 2013, this research focuses on the identification of ISI Surakarta value in accordance with the webometric parameters i.e. Presence, Impact, Openness, and Excellence. To determine the position of ISI Surakarta on Webometric standpoint, the approach taken in this study is a comparison of quantitative data on the website of the art institutions that get the ranking i.e. ISI Yogyakarta and ISI Denpasar. Benchmarking is done in a comprehensive manner including benchmarking of data supporting such as anchor text, social media, and the value of growth. Benchmarking results of the quantitative data analyzed descriptively to explain the position of the ISI Surakarta website. Results of the analysis are then used as a reference for designing policies that can be done by the institution head of ISI Surakarta to get Webometric rankings

Addressing Concerns about Legitimacy: A Case Study of Social Responsibility Reporting in the Australian Banking Industry

This paper investigates the relationship between social responsibility reporting and reputation at an industry rather than organisational level through a case study of the Australian banking industry. Since deregulation, the legitimacy of the social impact of the Australian banking industry has been questioned particularly through extensive media coverage. This case study investigates how the four major banks have responded to industry level legitimacy concerns through social responsibility reporting. Despite theoretical claims that organisations within an industry will respond to legitimacy concerns in a similar way, this paper shows that the banks in the study have responded in differing ways resulting in a disparity of approval rankings between organisations. Reputation rankings of the banks examined in this paper show varying levels of acceptance of individual organisations, despite ongoing media questioning about the legitimacy of the industry as a whole

PopRank: Ranking pages' impact and users' engagement on Facebook

Users online tend to acquire information adhering to their system of beliefs and to ignore dissenting information. Such dynamics might affect page popularity. In this paper we introduce an algorithm, that we call PopRank, to assess both the Impact of Facebook pages as well as users' Engagement on the basis of their mutual interactions. The ideas behind the PopRank are that i) high impact pages attract many users with a low engagement, which means that they receive comments from users that rarely comment, and ii) high engagement users interact with high impact pages, that is they mostly comment pages with a high popularity. The resulting ranking of pages can predict the number of comments a page will receive and the number of its posts. Pages impact turns out to be slightly dependent on pages' informative content (e.g., science vs conspiracy) but independent of users' polarization.Comment: 10 pages, 5 figure

Search Bias Quantification: Investigating Political Bias in Social Media and Web Search

Users frequently use search systems on the Web as well as online social media to learn about ongoing events and public opinion on personalities. Prior studies have shown that the top-ranked results returned by these search engines can shape user opinion about the topic (e.g., event or person) being searched. In case of polarizing topics like politics, where multiple competing perspectives exist, the political bias in the top search results can play a significant role in shaping public opinion towards (or away from) certain perspectives. Given the considerable impact that search bias can have on the user, we propose a generalizable search bias quantification framework that not only measures the political bias in ranked list output by the search system but also decouples the bias introduced by the different sources—input data and ranking system. We apply our framework to study the political bias in searches related to 2016 US Presidential primaries in Twitter social media search and find that both input data and ranking system matter in determining the final search output bias seen by the users. And finally, we use the framework to compare the relative bias for two popular search systems—Twitter social media search and Google web search—for queries related to politicians and political events. We end by discussing some potential solutions to signal the bias in the search results to make the users more aware of them.publishe

Bad news: analysis of the quality of information on influenza prevention returned by Google in English and Italian

Information available to the public influences the approach of the population toward vaccination against influenza compared with other preventative approaches. In this study, we have analyzed the first 200 websites returned by searching Google on two topics (prevention of influenza and influenza vaccine), in English and Italian. For all the four searches above, websites were classified according to their typology (government, commercial, professional, portals, etc.) and for their trustworthiness as defined by the Journal of the American Medical Association (JAMA) score, which assesses whether they provide some basic elements of information quality (IQ): authorship, currency, disclosure, and references. The type of information described was also assessed to add another dimension of IQ. Websites on influenza prevention were classified according to the type of preventative approach mentioned (vaccine, lifestyle, hygiene, complementary medicine, etc.), whether the approaches were in agreement with evidence-based medicine (EBM) or not. Websites on influenza vaccination were classified as pro- or anti-vaccine, or neutral. The great majority of websites described EBM approaches to influenza prevention and had a pro-vaccine orientation. Government websites mainly pointed at EBM preventative approaches and had a pro-vaccine orientation, while there was a higher proportion of commercial websites among those which promote non-EBM approaches. Although the JAMA score was lower in commercial websites, it did not correlate with the preventative approaches suggested or the orientation toward vaccines. For each of the four search engine result pages (SERP), only one website displayed the health-of-the-net (HON) seal. In the SERP on vaccines, journalistic websites were the most abundant category and ranked higher than average in both languages. Analysis using natural language processing showed that journalistic websites were mostly reporting news about two specific topics (different in the two languages). While the ranking by Google favors EBM approaches and, in English, does not promote commercial websites, in both languages it gives a great advantage to news. Thus, the type of news published during the influenza season probably has a key importance in orienting the public opinion due to its high visibility. This raises important questions on the relationships between health IQ, trustworthiness, and newsworthiness

Search Engine Optimisation in UK news production

This is an Author's Accepted Manuscript of an article published in Journalism Practice, 5(4), 462 - 477, 2011, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/17512786.2010.551020.This paper represents an exploratory study into an emerging culture in UK online newsrooms—the practice of Search Engine Optimisation (SEO), which assesses its impact on news production. Comprising a short-term participant observational case study at a national online news publisher, and a series of semi-structured, in-depth interviews with SEO professionals at three further UK media organisations, the author sets out to establish how SEO is operationalised in the newsroom, and what consequences these practices have for online news production. SEO practice is found to be varied and application is not universal. Not all UK news organisations are making the most of SEO even though some publishers take a highly sophisticated approach. Efforts are constrained by time, resources and management support, as well as off-page technical issues. SEO policy is found, in some cases, to inform editorial policy, but there is resistance to the principal of SEO driving decision-making. Several themes are established which call for further research