A Planning Template for Nonwork Travel and Transit Oriented Development, MTI Report 01-12

The Mineta Transportation Institute (MTI) at San José State University assigned a project team to design a planning template for transit-oriented development (TOD) that incorporates an understanding of nonwork travel, that is, trips for shopping, eating out, and engaging in recreational and cultural activities. Nonwork trips are growing in signifigance and now account for four of every five trips. At the same time, TOD has become a popular planning response to the impacts of metropolitan growth. Some planners believe that TOD will induce more pedestrian and transit trips and will reduce the average length and frequency of household auto travel. This effect is assumed to result from improved accessibility to employment and nonwork venues located in compact, mixed-use centers. Planning professionals in many MPOs also suggest that if multiple centers are linked by high quality transit, such as light or heavy rail, access is enabled to the broad range of nonwork activities. The project arrived at these essential findings: (1) Venues for nonwork activities are very numerous and geographically dispersed. 2) The spatial environment for nonwork activities is the result of growing prosperity, technical innovation, and a dynamic, competitive marketplace. (3) The consumer marketplace will provide many more places to go than mass transit can cost-effectively serve. (4) Current metropolitan planning methods and modeling tools focus on the work trip and do not adequately account for the complexity of nonwork trips and their linkage to work trips. These findings support the need for a new regional planning process to complement current methods. One recommended approach is that metropolitan communities establish a Nonwork Travel Improvement Planning Process using a multidisciplinary expert advisory group interacting with a core, Internet-enabled, professional transportation planning staff. An iterative interaction across varied but relevant skill sets could be achieved through a Backcasting Delphi process. The focus of the interaction would be on understanding the ramifications of consumer and retail industry behavior for TOD and other new transportation strategies, and then assessing the available strategies for cost-effectiveness in reducing the impacts of growth and automobility in a complex and uncertain metropolitan market

More-than-Store: Expanding the Experience of Retail Phenomenon

Architecture is an important part of modern retail environments. Architectural design affect customers’ experiences, feelings, memories, and ultimately their decisions. This research focuses on retail design in order to understand the connection between architecture, customer experience, and brand identity. The intention is to explore how architecture affects our experience of retail spaces. The first phase of this study was to understand the Apple Phenomenon, which refers to a paradigm shift, occurred in contemporary retail stores’ design. Apple Phenomenon was used as a point of departure to formulate a new design-thinking approach that can transform the traditional approach to retailing. The research results revealed that rather than focusing on offered products or services in a retail environment, retailers with the help of architects can focus on customers’ experiential desires (i.e. Sense, Feel, Think, Act, and Relate) and program-driven environmental experience formation and value co-creation. In the light of Apple phenomenon, the concept of ‘more-than-store’ was introduced as an alternative approach to retail design and then three alternative designs were proposed to exemplify this concept. This design thinking approach addresses key concerns in retail planning and design in order to (a) overcome commoditization problems, (b) improve differentiation strategies, and (c) narrow the gaps between conventional retail planning and real customer desires

Managing innovation in the real estate industry : a theory of disruptive innovations

Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2000.Includes bibliographical references (leaves 101-105).Management teams in real estate firms are in a precarious position as they struggle to manage innovation without much experience in planning and executing technology-driven strategies. Real estate technology is in its infancy. The growth trajectories of innovations and the impacts of novel technologies on the future of the real estate industry have yet to be seen. This is an important time for board members and senior managers of leading real estate firms because innovation is a double-edged sword. A sound technology policy can be highly lucrative, while a failed technology strategy can prove positively fatal. This thesis studies the complexities of managing innovation in the real estate industry. It builds on the study of innovation and strategic management in other industries to provide insight into the future of the real estate industry. Managing innovation is not a new problem - there is a significant body of scholarship on the topic that has been developed through rigorous study of several industries ranging from disk drives to retailing. Researchers have produced a set of analytical frameworks and detailed case studies that explore the interaction between innovation and firm-level strategic management. This paper applies some of these analytical tools to study the nature of innovation in the real estate industry and uncover potential opportunities and pitfalls facing managers in the future.by Andre Navasargian & Tyler D. Thompson.S.M

Eavesdropping Whilst You're Shopping: Balancing Personalisation and Privacy in Connected Retail Spaces

Physical retailers, who once led the way in tracking with loyalty cards and `reverse appends', now lag behind online competitors. Yet we might be seeing these tables turn, as many increasingly deploy technologies ranging from simple sensors to advanced emotion detection systems, even enabling them to tailor prices and shopping experiences on a per-customer basis. Here, we examine these in-store tracking technologies in the retail context, and evaluate them from both technical and regulatory standpoints. We first introduce the relevant technologies in context, before considering privacy impacts, the current remedies individuals might seek through technology and the law, and those remedies' limitations. To illustrate challenging tensions in this space we consider the feasibility of technical and legal approaches to both a) the recent `Go' store concept from Amazon which requires fine-grained, multi-modal tracking to function as a shop, and b) current challenges in opting in or out of increasingly pervasive passive Wi-Fi tracking. The `Go' store presents significant challenges with its legality in Europe significantly unclear and unilateral, technical measures to avoid biometric tracking likely ineffective. In the case of MAC addresses, we see a difficult-to-reconcile clash between privacy-as-confidentiality and privacy-as-control, and suggest a technical framework which might help balance the two. Significant challenges exist when seeking to balance personalisation with privacy, and researchers must work together, including across the boundaries of preferred privacy definitions, to come up with solutions that draw on both technology and the legal frameworks to provide effective and proportionate protection. Retailers, simultaneously, must ensure that their tracking is not just legal, but worthy of the trust of concerned data subjects.Comment: 10 pages, 1 figure, Proceedings of the PETRAS/IoTUK/IET Living in the Internet of Things Conference, London, United Kingdom, 28-29 March 201

Honesty, social presence, and self-service in retail

Retail self-service checkouts (SCOs) can benefit consumers and retailers, providing control and autonomy to shoppers independent from staff. Recent research indicates that the lack of presence of staff may provide the opportunity for consumers to behave dishonestly. This study examined whether a social presence in the form of visual, humanlike SCO interface agents had an effect on dishonest user behaviour. Using a simulated SCO scenario, participants experienced various dilemmas in which they could financially benefit themselves undeservedly. We hypothesised that a humanlike social presence integrated within the checkout screen would receive more attention and result in fewer instances of dishonesty compared to a less humanlike agent. Our hypotheses were partially supported by the results. We conclude that companies adopting self-service technology may consider the implementation of social presence to support ethical consumer behaviour, but that more research is required to explore the mixed findings in the current study

Understanding retail strategy and shopping behaviour: Perspectives from a developing country

This research indicates that in order for retailers to achieve their primary objective of increasing the amount of customer traffic into their stores, some powerful, highly effective and strategic tools that retailers possess need to be utilised in an effective manner in order to meet their objectives. This research has been developed to examine the strategies that retailers can utilise in order to influence the customers' preference to shop in their stores. From the multitude of strategic choices available for each decision, a retailer can choose any combination. A survey was conducted, in order to collect data on customer behaviour, recruiting, store design, retail marketing, Supply chain management (SCM), customer relationship management (CRM) - as well as a few other criteria - in the South African retail sector. This descriptive study establishes whether a retailer who makes an initial choice about which strategy to implement, complies with the existing understanding on the customers' preferences. Patterns and trends were detected when studying the determinants of various strategic retail combinations for retailers. The data indicated asymmetric evaluations of choices, in combination with a few distinct patterns. Additionally, a few associations between store preferences and price were identified with specific locations for the customers. Some combinations are more alike than others; and a concern exists that the pricing strategy in isolation fails to portray a complete picture. The study reveals that retailers should be more customer-focused; while at the same time, providing the requisite skills to their employees, in order to retain their existing customers, and to attract new customers

Friendship Village : Exploring the Critical Economic Development and Urban Design Link for Sustainable Development

Presented on December 3, 2008 from 6:30 to 8:30 pm in the Center for Quality Growth and Regional Development 2nd floor classroom.Full report: Friendship Village Exploring the Critical Economic Development and Urban Design Link for Sustainable Development, January 2009Runtime: 77:11 minutes (Presentation)Runtime: 23:27 minutes (Q & A)The Friendship Village group had the charge of advising a large-scale land developer on directions for promoting sustainability in the plans for a 210 acre multi-use project in south Fulton County, Georgia. Their work included site design recommendations modeled after traditional town centers in ten case studies but also included innovative open space and stormwater management proposals and ideas about educational and health care facilities. The diverse professional audience expressed admiration and the developer’s lead representative indicated that results exceeded her expectations.Faculty Advisors: Nancey Green Leigh, Professor of City and Regional Planning ; Richard Dagenhart, Associate Professor of Architecture ; John Skach, Adjunct Professor; Senior Associate, Urban Collag

Social presence and dishonesty in retail

Self-service checkouts (SCOs) in retail can benefit consumers and retailers, providing control and autonomy to shoppers independent from staff, together with reduced queuing times. Recent research indicates that the absence of staff may provide the opportunity for consumers to behave dishonestly, consistent with a perceived lack of social presence. This study examined whether a social presence in the form of various instantiations of embodied, visual, humanlike SCO interface agents had an effect on opportunistic behaviour. Using a simulated SCO scenario, participants experienced various dilemmas in which they could financially benefit themselves undeservedly. We hypothesised that a humanlike social presence integrated within the checkout screen would receive more attention and result in fewer instances of dishonesty compared to a less humanlike agent. This was partially supported by the results. The findings contribute to the theoretical framework in social presence research. We concluded that companies adopting self-service technology may consider the implementation of social presence in technology applications to support ethical consumer behaviour, but that more research is required to explore the mixed findings in the current study.<br/