Shopping Online – Determining Consumer Acceptance of Online Shops

After more than ten years of widespread use of e-commerce, there are still only a few models to specify the connectionbetween consumer acceptance and the characteristics of an online shop. In particular, the available literature does not provideany constructs to evaluate the most basic functionality of an online shop: its search features. In this paper we describe ashopping experiment to validate a model that includes consumer characteristics as well as consumers\u27 evaluations of a shop’ssearch features. Results demonstrate that (i) contrary to consumer research findings, only consumer involvement influencesthe consumers’ evaluation of the online shop, not the prior product knowledge; (ii) the relevance of search results and theevaluation of filtering mechanisms have a major impact on the perceived usefulness of the shop; and (iii) the ease of use ofthe shop does not affect perceived usefulness, as this relationship is fully mediated by the perceived costs of the informationsearch process

Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden

The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. Interviews were conducted with 11 online shoppers and 5 industry experts to explore current beliefs and to modify the model to the empirical context. The model with hypotheses was tested with statistical analysis of data obtained by a survey on 303 shoppers in the Malmoe region. The findings suggest that social influence and the location of the shopper have significant positive effects on behavioural intention to shop consumer goods through smartphones. The experience of the shopper was shown to moderate the effects of the determinants. High trustworthiness and performance of smartphone web shops was appreciated, but did not affect intention. A positive relation was found between intention to shop through smartphones and self-reported past smartphone shopping habits. The findings suggest that online retailers should customise their marketing efforts to consumers with different experience levels of smartphone shopping if they wish to increase its adoption. This is one of few studies that investigate the determining factors for online shopping exclusive to smartphones

Business-to-consumer e-commerce in Nigeria: Prospects and challenges

The growth of Internet usage in Nigeria continues to increase, recording over 90% growth rate between 2000 and 2008. While businesses in Nigeria are reported to have online access with opportunity for ecommercial activities, customers in the country however access business websites only to source for information but make purchases the traditional way. This paper aims at assessing the prospects and challenges of Business-to-consumer (B2C) e-commerce implementation in Nigeria from the consumers’ perspective. Survey research was adopted for this study. Research hypotheses were formulated and questionnaire designed and administered randomly to 900 respondents. Collected data was used to evaluate the acceptance of B2C e-commerce using the extended technology acceptance model (TAM). The extended TAM combines task-technology fit, relationship related construct: trust and risk, and the two TAM constructs to determine factors influencing consumer acceptance of B2C e-commerce in Nigeria. Findings revealed that there are significant relationships between the model variables. Tasktechnology fit and perceived usefulness have significant relationships with intentions to use, having a correlation coefficient of 0.2623 and 0.2002 respectively. Similarly, the interrelationship among trust, perceived risk, and behavioral intention are significant. The effect of risk on trust was statistically showing that risk is a predictor of trust. Risk has a high significant on trust and trust in turn has low significant effect on behavioral intention. Adding TTF and its relationships to the TAM also fit the data. The relationship between task-technology fit, perceived ease of use, perceived usefulness and intention are significant

Attitudinal Explanation On Virtual Shopping Intention

Virtual stores provide great efficiency in the retail value chain, and their existence has tremendously paved the way for electronic commerce. Understanding the intention of consumers to shop online in attitudinal perspective will provide important contribution to the area of e-commerce. This research proposes Task Technology Fit, Perceived Ease of Use, and Perceived Usefulness as the factors that drive consumers’ intention. The results from our survey study of 310 online consumers in Indonesia indicate that user TTF is the determinant for PEoU and PU. Our hierarchical model also reports that PEoU is the mediating effect on the relationship between TTF and Intention. The resulting model explains a large portion of the factors that lead a user’s behavioural intention to use a virtual shop. Keywords: Perceived Usefulness, Perceived Ease of Use, Task Technology Fit, Virtual Shoppin

The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice

Understanding online price acceptance and its determining factors can be essential if the companies try to manage different type of channels. The paper aimed to reveal the role of enduring involvement in price acceptance in a multichannel (online and offline) context. The study revealed that the hedonic value of shopping can increase the negative intention of price acceptance in the online channel, but also explored that for the segment without shopping motivations a similar price level can be applied both in the online and in the offline environment

Let’s Go ‘Shoppie’ — Social Media Shopping’s Cool! Nigerian Students’ Acceptance of Online Shopping via Social Media

Advancements in information and communication, especially Web 2.0 have provided consumers and businesses with tremendous opportunities to utilize social media platforms effectively. Although both consumers and online retail stores have a wide variety of online platforms to do shopping and run modern, seamless businesses and reach consumers instantly around the world respectively, social media platforms have proven to be one of the most preferred online environments by many consumers. Despite the potential of online shopping via social media, limited attention is focused on this booming research area in Nigeria. Hence, the present study aimed to close the literature gap by to investigating consumer acceptance of social media shopping. Employing the UTAUT model perspective, a survey questionnaire was designed and administered face-to-face to 380 undergraduate students selected using purposive sampling method from two Nigerian universities: University of Maiduguri and Yobe State University. Consumers’ intention to do social media shopping was moderately high, with WhatsApp being the most preferred social media application for doing online shopping followed by Facebook. Keywords: consumers, Facebook, online shopping, social media shopping, WhatsApp DOI: 10.7176/NMMC/77-0

Ideal Types of Online Shoppers – A Qualitative Analysis of Online Shopping Behavior

Due to the growing popularity of online shopping, there is a growing demand for understanding the motives and behaviour of online shoppers. This study aims to increase this understanding by examining online shopping behaviour from the perspective of UTAUT2 theory integrated with self-efficacy and risk avoidance components. The thematically analysed data from 31 participants highlights the unique aspects of online shoppers by grouping them into ideal types, presenting the data as extensively as possible. An ideal type is an analytical construct used to ascertain similarities and deviations to concrete cases in an individual phenomenon. This study discovered five ideal types of online shoppers: Conservative Shoppers, Rational Shoppers, Hedonistic Shoppers, Spontaneous Shoppers and Van-guard Shoppers. The main theoretical contribution of this study are the formed ideal shopper types enriched with practical implications for online shop providers on how to best meet the needs of each ideal type. The purpose of the ideal types is not to categorize online shoppers under one category but rather help to understand regularities of different types of online shopping behaviour. This under-standing is beneficial for online shop providers as well as for academics interested in studying online shopping behaviour from the information systems point of view

Street Markets Influencing Consumer Behavior in Urban Habitat

This study explores the influence of street markets in urban geo-demographic settings and analyzes vending patterns with ethnic values enhancing the consumer satisfaction. Interrelationship among urban dwellers, marketplace ambiance, and conventional shopping wisdom of customers and interactive customer relations are also addressed in the study based on empirical survey. Research on street markets is very limited though some studies are available on street vendors with focus on spatial planning, political interventions, and legal rights. This study on street markets contributes significantly to the existing literature in reference to shopping behavior and perceptional values of urban consumers..Street markets, consumer behavior, ethnic markets, sales differentiation, market attractiveness, consumer satisfaction

Attitudinal Explanation on Virtual Shopping Intention

Virtual stores provide great efficiency in the retail value chain, and their existence has tremendously paved the way for electronic commerce. Understanding the intention of consumers to shop online in attitudinal perspective will provide important contribution to the area of e-commerce. This research proposes Task Technology Fit, Perceived Ease of Use (PEoU), and Perceived Usefulness (PU) as the factors that drive consumers#65533 intention. The results from our survey study of 310 online consumers in Indonesia indicate that TTF affects PEoU and PU significantly. Our hierarchical model also reports that PEoU is the mediating effect on the relationship between TTF and Intention. The resulting model explains a large portion of the factors that lead a user#65533s behavioural intention to use a virtual shop

CONSUMERS’ WILLINGNESS TO BUY FOOD VIA THE INTERNET: A REVIEW OF THE LITTERATURE AND A MODEL FOR FUTURE RESEARCH

In the first part of the paper, existing studies on consumer propensity to buy via the Internet are reviewed in an attempt to shed light on factors explaining consumer willingness to buy food via the Internet. Following a model by Sindhav and Balazs (1999), determinants relating to medium, product, consumer, firm and environment are distinguished. In order to draw the various results together and provide a coherent framework for future research, we then propose a model which combines the Theory of Planned Behaviour and the lifestyle construct. The model can be used to analyse how beliefs affecting consumers intention to buy food via the Internet are formed and changed due to experience with such shoppingNo keywords;