What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Introduction to the special issue on cross-language algorithms and applications

With the increasingly global nature of our everyday interactions, the need for multilingual technologies to support efficient and efective information access and communication cannot be overemphasized. Computational modeling of language has been the focus of Natural Language Processing, a subdiscipline of Artificial Intelligence. One of the current challenges for this discipline is to design methodologies and algorithms that are cross-language in order to create multilingual technologies rapidly. The goal of this JAIR special issue on Cross-Language Algorithms and Applications (CLAA) is to present leading research in this area, with emphasis on developing unifying themes that could lead to the development of the science of multi- and cross-lingualism. In this introduction, we provide the reader with the motivation for this special issue and summarize the contributions of the papers that have been included. The selected papers cover a broad range of cross-lingual technologies including machine translation, domain and language adaptation for sentiment analysis, cross-language lexical resources, dependency parsing, information retrieval and knowledge representation. We anticipate that this special issue will serve as an invaluable resource for researchers interested in topics of cross-lingual natural language processing.Postprint (published version

Ordering-sensitive and Semantic-aware Topic Modeling

Topic modeling of textual corpora is an important and challenging problem. In most previous work, the "bag-of-words" assumption is usually made which ignores the ordering of words. This assumption simplifies the computation, but it unrealistically loses the ordering information and the semantic of words in the context. In this paper, we present a Gaussian Mixture Neural Topic Model (GMNTM) which incorporates both the ordering of words and the semantic meaning of sentences into topic modeling. Specifically, we represent each topic as a cluster of multi-dimensional vectors and embed the corpus into a collection of vectors generated by the Gaussian mixture model. Each word is affected not only by its topic, but also by the embedding vector of its surrounding words and the context. The Gaussian mixture components and the topic of documents, sentences and words can be learnt jointly. Extensive experiments show that our model can learn better topics and more accurate word distributions for each topic. Quantitatively, comparing to state-of-the-art topic modeling approaches, GMNTM obtains significantly better performance in terms of perplexity, retrieval accuracy and classification accuracy.Comment: To appear in proceedings of AAAI 201