Online Shoppers’ Priority Attributes in Egypt

E-commerce and online shopping have been among the world\u27s fast-growing trends in the past few years. Each year the number of e-commerce deals grows enormously. Furthermore, the tendency will continue because many people are constricted by work and household duties. Simultaneously, the Internet saves much time and allows having a full shopping experience from the comfort of one\u27s home. With the improvement of technology and the continuous progression in web development, retailers are not only seeking e-commerce to expand their sales, but the trend of full online retailing with no physical existence is becoming widespread. Given the expansion, it is becoming challenging for e-retailers to maintain their customers since consumers can easily compare the platforms and pick to place their orders at the platform that best meets their needs. To prevent this fast customer turnover, it is important to consider the consumers\u27 preferences when online shopping to meet their needs better and locate their investments accordingly. This study holds a new perspective in presenting the service business\u27s packaging by materializing the e-commerce business as an example. The author develops a model that guides in enhancing online platforms\u27 efficiency based on online shoppers\u27 preferences and priority attributes. These attributes are considered the packaging elements that augment the main business aspects summarized in the 7 Ps marketing mix module. In the context of interpreting the marketing orientation theory, the study measures consumers\u27 priority attributes, summarized in the E-SERVPACK Model, in online shopping in four different product categories. Results revealed that the highest and lowest priority attributes are common across all four categories, yet the importance level differs from one category to another. It is advised that e-retailers consider developing their platforms and allocate their budgets based on their target consumers\u27 preferences and the business\u27s product type

Commercial revitalization in Union Square : an analysis of Main Street applied to a multi-ethnic business district

Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2005.Includes bibliographical references (p. 97-100).Urban neighborhoods in the United States have a rich composition of ethnicities within their population and their business community. Understanding that ethnic business owners need to be integrated in commercial revitalization efforts is not only important but is also necessary. Immigrant and ethnic groups are growing at a fast rate in the United States, and entrepreneurship continues to be one of the most viable options for their economic mobility. This thesis explores how diversity can be utilized as an asset within the organizational and promotional efforts of commercial revitalization initiatives. Specifically, it addresses how to broaden participation and how to integrate ethnic business owners in the ethnic diversity as a promotional tool to strengthen the image of a district and broaden the appeal of an area. This thesis draws on lessons and effective practices from a literature review and from the analysis of two case studies, Hyde Jackson Square Main Street and Sunset Park 5th Avenue BID. It concludes by providing specific recommendations to Union Square Main Street on how to best integrate the district's rich diversity in its revitalization efforts.by Beatriz de la Torre.M.C.P

Saga, strategy and the marketing mix: A case study of Lynchburg College

The purpose of this study was to investigate the extent to which institutional saga and charter influence the formulation of institutional operating strategy and the degree to which the resultant strategy utilizes the concept of the marketing mix in an attempt to achieve institutional objectives.;Lynchburg College in Lynchburg, Virginia was chosen as the subject of the study for several reasons. First, as a private institution, it was assumed that Lynchburg College would exercise more discretion in the allocation of institutional resources to its marketing efforts than would a public institution. Second, Lynchburg College offered an opportunity to examine an institution that, while sound academically, fiscally and administratively, is not well known beyond the region it serves. Third, Lynchburg College experienced administrative transition at the same time the institution recognized the problems it faced as a result of rising costs and declining enrollment. Thus the College offered a unique opportunity to observe the response of a new administration to existing and anticipated institutional problems.;It was hypothesized that (1) the marketing practices of Lynchburg College would conform to marketing practice as prescribed by the concept of the marketing mix and (2) that institutional strategy developed on the basis of the marketing mix would be influenced by institutional saga and charter.;It was concluded that institutional saga and charter were exercising a definite influence on the choice of institutional strategy. The study was not able to establish the degree to which strategy as developed by Lynchburg College conformed to the concept of the marketing mix.;Further study is needed to establish the extent to which a concept such as the marketing mix serves as a basis for developing institutional strategy

Job-Saving Strategies: Worker Buyouts and QWL

This book probes the effectiveness of two job-saving strategies, worker buyouts and QWL (quality of worklife) programs, used to try to reverse the shutdown of a chain of supermarkets in Philadelphia.https://research.upjohn.org/up_press/1113/thumbnail.jp

Santa Clara Magazine, Volume 34 Number 4, Summer 1992

12 - SQUEEZING THE MIDDLE CLASS Gone, in the face of staggering recessionary losses, is the peace of mind that once seemed the virtual birthright of the middle class. By Elizabeth Fernandez \u2779 18 - A FRAGILE PEACE El Salvador shows a ravaged but hopeful face to a delegation from SCU, Stanford, and the Diocese of San Jose. By Thomas Shanks, S.J. 24 - IT TAKES TEAMWORK Facing fierce global competition, more and more U.S. companies are exploring work teams. By Lisa Agrimonti \u2787 28 - GIVING TO SANTA CLARA: IT RUNS IN THE FAMILY A tradition of giving and a respect for education have inspired the Brutocao children to establish an endowment in honor of their parents. By Heidi Garfield 32 - UP CLOSE: JO BURR MARGADANT Like other women of the I-like-Ike generation, the French-history scholar\u27s life has grown in concert with tumultuous social changes. By Sunny Merikhttps://scholarcommons.scu.edu/sc_mag/1050/thumbnail.jp

Movie theaters and real estate : "an economic and marketing analysis of cinemas"

Thesis (M.S.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 1988.Includes bibliographical references.by Brian Scott Rein.M.S

Promoting Verwoerdburg : a study in city marketing

City marketing is a recently developed process to assist communities in achieving development oriented aims. Changing economic circumstances created such a need and marketing contributed key concepts such as marketing mix and auditing procedures while the process usually occurs within a town planning context. Case studies of applied city marketing reveal predominantly growth related goals, diverse strategies, successes and problems concerning community involvement, equity and effectiveness. South African local authorities have only recently recognised the need for marketing, but tend to limit their actions to promotion. The Verwoerdburg Town Council which successfully established its new central business district, Verwoerdburgstad, through city marketing, has lost its impetus and direction. The Town Council should re-evaluate its goals and methods in order to market itself successfully.Civil and Chemical EngineeringM.Sc. (Geography

Case Studies in Community Vitality and Downtown Revitalization: A Focus on Maine’s Employment and Service Hubs

The purpose of this research is to consider the efforts made by municipalities to revitalize their downtowns and improve community livability. Our primary focus will be on Maine municipalities, but we will include two case studies outside of Maine to provide a comparison.We are also including communities in both northern and southern Maine, as well as both coastal and inland communities. By using this approach, we can identify common indicators of success, independent of geographic location