1,656 research outputs found

    Fuzzy Content Mining for Targeted Advertisement

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    Content-targeted advertising system is becoming an increasingly important part of the funding source of free web services. Highly efficient content analysis is the pivotal key of such a system. This project aims to establish a content analysis engine involving fuzzy logic that is able to automatically analyze real user-posted Web documents such as blog entries. Based on the analysis result, the system matches and retrieves the most appropriate Web advertisements. The focus and complexity is on how to better estimate and acquire the keywords that represent a given Web document. Fuzzy Web mining concept will be applied to synthetically consider multiple factors of Web content. A Fuzzy Ranking System is established based on certain fuzzy (and some crisp) rules, fuzzy sets, and membership functions to get the best candidate keywords. Once it is has obtained the keywords, the system will retrieve corresponding advertisements from certain providers through Web services as matched advertisements, similarly to retrieving a products list from Amazon.com. In 87% of the cases, the results of this system can match the accuracy of the Google Adwords system. Furthermore, this expandable system will also be a solid base for further research and development on this topic

    Examining the Application of Modular and Contextualised Ontology in Query Expansions for Information Retrieval

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    This research considers the ongoing challenge of semantics-based search from the perspective of how to exploit Semantic Web languages for search in the current Web environment. The purpose of the PhD was to use ontology-based query expansion (OQE) to improve search effectiveness by increasing search precision, i.e. retrieving relevant documents in the topmost ranked positions in a returned document list. Query experiments have required a novel search tool that can combine Semantic Web technologies in an otherwise traditional IR process using a Web document collection

    Accelerating data retrieval steps in XML documents

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    Multi modal multi-semantic image retrieval

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    PhDThe rapid growth in the volume of visual information, e.g. image, and video can overwhelm users’ ability to find and access the specific visual information of interest to them. In recent years, ontology knowledge-based (KB) image information retrieval techniques have been adopted into in order to attempt to extract knowledge from these images, enhancing the retrieval performance. A KB framework is presented to promote semi-automatic annotation and semantic image retrieval using multimodal cues (visual features and text captions). In addition, a hierarchical structure for the KB allows metadata to be shared that supports multi-semantics (polysemy) for concepts. The framework builds up an effective knowledge base pertaining to a domain specific image collection, e.g. sports, and is able to disambiguate and assign high level semantics to ‘unannotated’ images. Local feature analysis of visual content, namely using Scale Invariant Feature Transform (SIFT) descriptors, have been deployed in the ‘Bag of Visual Words’ model (BVW) as an effective method to represent visual content information and to enhance its classification and retrieval. Local features are more useful than global features, e.g. colour, shape or texture, as they are invariant to image scale, orientation and camera angle. An innovative approach is proposed for the representation, annotation and retrieval of visual content using a hybrid technique based upon the use of an unstructured visual word and upon a (structured) hierarchical ontology KB model. The structural model facilitates the disambiguation of unstructured visual words and a more effective classification of visual content, compared to a vector space model, through exploiting local conceptual structures and their relationships. The key contributions of this framework in using local features for image representation include: first, a method to generate visual words using the semantic local adaptive clustering (SLAC) algorithm which takes term weight and spatial locations of keypoints into account. Consequently, the semantic information is preserved. Second a technique is used to detect the domain specific ‘non-informative visual words’ which are ineffective at representing the content of visual data and degrade its categorisation ability. Third, a method to combine an ontology model with xi a visual word model to resolve synonym (visual heterogeneity) and polysemy problems, is proposed. The experimental results show that this approach can discover semantically meaningful visual content descriptions and recognise specific events, e.g., sports events, depicted in images efficiently. Since discovering the semantics of an image is an extremely challenging problem, one promising approach to enhance visual content interpretation is to use any associated textual information that accompanies an image, as a cue to predict the meaning of an image, by transforming this textual information into a structured annotation for an image e.g. using XML, RDF, OWL or MPEG-7. Although, text and image are distinct types of information representation and modality, there are some strong, invariant, implicit, connections between images and any accompanying text information. Semantic analysis of image captions can be used by image retrieval systems to retrieve selected images more precisely. To do this, a Natural Language Processing (NLP) is exploited firstly in order to extract concepts from image captions. Next, an ontology-based knowledge model is deployed in order to resolve natural language ambiguities. To deal with the accompanying text information, two methods to extract knowledge from textual information have been proposed. First, metadata can be extracted automatically from text captions and restructured with respect to a semantic model. Second, the use of LSI in relation to a domain-specific ontology-based knowledge model enables the combined framework to tolerate ambiguities and variations (incompleteness) of metadata. The use of the ontology-based knowledge model allows the system to find indirectly relevant concepts in image captions and thus leverage these to represent the semantics of images at a higher level. Experimental results show that the proposed framework significantly enhances image retrieval and leads to narrowing of the semantic gap between lower level machinederived and higher level human-understandable conceptualisation

    Business rules based legacy system evolution towards service-oriented architecture.

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    Enterprises can be empowered to live up to the potential of becoming dynamic, agile and real-time. Service orientation is emerging from the amalgamation of a number of key business, technology and cultural developments. Three essential trends in particular are coming together to create a new revolutionary breed of enterprise, the service-oriented enterprise (SOE): (1) the continuous performance management of the enterprise; (2) the emergence of business process management; and (3) advances in the standards-based service-oriented infrastructures. This thesis focuses on this emerging three-layered architecture that builds on a service-oriented architecture framework, with a process layer that brings technology and business together, and a corporate performance layer that continually monitors and improves the performance indicators of global enterprises provides a novel framework for the business context in which to apply the important technical idea of service orientation and moves it from being an interesting tool for engineers to a vehicle for business managers to fundamentally improve their businesses
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