Making Sense of Document Collections with Map-Based Visualizations

As map-based visualizations of documents become more ubiquitous, there is a greater need for them to support intellectual and creative high-level cognitive activities with collections of non-cartographic materials -- documents. This dissertation concerns the conceptualization of map-based visualizations as tools for sensemaking and collection understanding. As such, map-based visualizations would help people use georeferenced documents to develop understanding, gain insight, discover knowledge, and construct meaning. This dissertation explores the role of graphical representations (such as maps, Kohonen maps, pie charts, and other) and interactions with them for developing map-based visualizations capable of facilitating sensemaking activities such as collection understanding. While graphical representations make document collections more perceptually and cognitively accessible, interactions allow users to adapt representations to users’ contextual needs. By interacting with representations of documents or collections and being able to construct representations of their own, people are better able to make sense of information, comprehend complex structures, and integrate new information into their existing mental models. In sum, representations and interactions may reduce cognitive load and consequently expedite the overall time necessary for completion of sensemaking activities, which typically take much time to accomplish. The dissertation proceeds in three phases. The first phase develops a conceptual framework for translating ontological properties of collections to representations and for supporting visual tasks by means of graphical representations. The second phase concerns the cognitive benefits of interaction. It conceptualizes how interactions can help people during complex sensemaking activities. Although the interactions are explained on the example of a prototype built with Google Maps, they are independent iv of Google Maps and can be applicable to various other technologies. The third phase evaluates the utility, analytical capabilities and usability of the additional representations when users interact with a visualization prototype – VIsual COLlection EXplorer. The findings suggest that additional representations can enhance understanding of map-based visualizations of library collections: specifically, they can allow users to see trends, gaps, and patterns in ontological properties of collections

Thinking interactively with visualization

Interaction is becoming an integral part of using visualization for analysis. When interaction is tightly and appropriately coupled with visualization, it can transform the visualization from display- ing static imagery to assisting comprehensive analysis of data at all scales. In this relationship, a deeper understanding of the role of interaction, its effects, and how visualization relates to interaction is necessary for designing systems in which the two components complement each other. This thesis approaches interaction in visualization from three different perspectives. First, it considers the cost of maintaining interaction in manipulating visualization of large datasets. Namely, large datasets often require a simplification process for the visualization to maintain interactivity, and this thesis examines how simplification affects the resulting visualization. Secondly, example interactive visual analytical systems are presented to demonstrate how interactivity could be applied in visualization. Specifically, four fully developed systems for four distinct problem domains are discussed to determine the common role of interactivity in these visualizations that make the systems successful. Lastly, this thesis presents evidence that interactions are important for analytical tasks using visualizations. Interaction logs of financial analysts using a visualization were collected, coded, and examined to determine the amount of analysis strategies contained within the interaction logs. The finding supports the benefits of high interactivity in analytical tasks when using a visualization. The example visualizations used to support these three perspectives are diverse in their goals and features. However, they all share similar design guidelines and visualization principles. Based on their characteristics, this thesis groups these visualizations into urban visualization, visual analytical systems, and interaction capturing and discusses them separately in terms of lessons learned and future directions

Casual Information Visualization on Exploring Spatiotemporal Data

The goal of this thesis is to study how the diverse data on the Web which are familiar to everyone can be visualized, and with a special consideration on their spatial and temporal information. We introduce novel approaches and visualization techniques dealing with different types of data contents: interactively browsing large amount of tags linking with geospace and time, navigating and locating spatiotemporal photos or videos in collections, and especially, providing visual supports for the exploration of diverse Web contents on arbitrary webpages in terms of augmented Web browsing

Factors Influencing Customer Satisfaction towards E-shopping in Malaysia

Online shopping or e-shopping has changed the world of business and quite a few people have decided to work with these features. What their primary concerns precisely and the responses from the globalisation are the competency of incorporation while doing their businesses. E-shopping has also increased substantially in Malaysia in recent years. The rapid increase in the e-commerce industry in Malaysia has created the demand to emphasize on how to increase customer satisfaction while operating in the e-retailing environment. It is very important that customers are satisfied with the website, or else, they would not return. Therefore, a crucial fact to look into is that companies must ensure that their customers are satisfied with their purchases that are really essential from the ecommerce’s point of view. With is in mind, this study aimed at investigating customer satisfaction towards e-shopping in Malaysia. A total of 400 questionnaires were distributed among students randomly selected from various public and private universities located within Klang valley area. Total 369 questionnaires were returned, out of which 341 questionnaires were found usable for further analysis. Finally, SEM was employed to test the hypotheses. This study found that customer satisfaction towards e-shopping in Malaysia is to a great extent influenced by ease of use, trust, design of the website, online security and e-service quality. Finally, recommendations and future study direction is provided. Keywords: E-shopping, Customer satisfaction, Trust, Online security, E-service quality, Malaysia