Globalising assessment: an ethnography of literacy assessment, camels and fast food in the Mongolian Gobi

What happens when standardised literacy assessments travel globally? The paper presents an ethnographic account of adult literacy assessment events in rural Mongolia. It examines the dynamics of literacy assessment in terms of the movement and re-contextualisation of test items as they travel globally and are received locally by Mongolian respondents. The analysis of literacy assessment events is informed by Goodwin’s ‘participation framework’ on language as embodied and situated interactive phenomena and by Actor Network Theory. Actor Network Theory (ANT) is applied to examine literacy assessment events as processes of translation shaped by an ‘assemblage’ of human and non-human actors (including the assessment texts)

From "being there" to "being ... where?": relocating ethnography

Purpose: Expands recent discussions of research practice in organizational ethnography through engaging in a reflexive examination of the ethnographer’s situated identity work across different research spaces: academic, personal and the research site itself. Approach: Examines concerns with the traditional notion of ‘being there’ as it applies to ethnography in contemporary organization studies and, through a confessional account exploring my own experiences as a PhD student conducting ethnography, considers ‘being ... where’ using the analytic framework of situated identity work. Findings: Identifies both opportunities and challenges for organizational ethnographers facing the question of ‘being ... where?’ through highlighting the situated nature of researchers’ identity work in, across and between different (material and virtual) research spaces. Practical implications: Provides researchers with prompts to examine their own situated identity work, which may prove particularly useful for novice researchers and their supervisors, while also identifying the potential for incorporating these ideas within organizational ethnography more broadly. Value: Offers situated identity work as a means to provide renewed analytic vigour to the confessional genre whilst highlighting new opportunities for reflexive and critical ethnographic research practice

Research Ethics and Fieldwork at New Consumption Communities

It is hard to deny that marketing practice has changed considerably during recent years. This is reflected in its increased focus on customisation, coproduction and interactive marketing, much of which has been enabled by new information technologies. While marketing has remained innovative there has also been much rhetoric and little reflexivity about what has been done (Szmigin, 2003). Although marketers may have been listening more to consumers (e.g. through qualitative research), efforts have almost always been directed at controlling consumers; ranges of products pre-determined by producers have been pushed through with little real involvement of consumers in the process, at a time in which we, consumers (are we not consumers as well as marketers?), are ever more aware of what is being done to us (Szmigin, 2003). In fact, many of these issues are also reflected in current consumer research practice. Consumer research has been of paramount importance to the development of marketing theory and practice, yet control over the research process remains entirely in the hands of marketers and academic marketing researchers alike. Consumers are seldom, if ever, involved in the research design and analysis processes, which raises issues that go beyond ethics and into an epistemological arena. These issues are particularly problematic when participant-observation is employed, as little is (and little could be) addressed by research guidelines and codes of ethics relevant to marketing research. Adopting an ethical standpoint of care and responsibility based on feminist theories (Edwards and Mauthner, 2002), I address some of the relevant ethical issues pertinent to participant-observation that arise from the lack of inclusion of the consumer in the research process (as well as the potential issues that may be involved in participatory and emancipatory research designs), the shortcomings of the available marketing research guidelines and codes of ethics as far as participant-observation is concerned, alongside the several issues that may arise during fieldwork. To illustrate the discussion a reflexive account of my own fieldwork at six distinct New Consumption Communities (Szmigin and Carrigan, 2003) is presented. Although some authors have put reflexivity as the means to achieve ethical fieldwork conduct and relationships (Guillemin and Gillam, 2004), such argument disregards the real-time and context-bound nature of ethical circumstances at the field, where the researcher must often respond to unexpected situations immediately. Reflexivity is a tool but cannot be used alone; it is not completely exempt from its own political, philosophical and epistemological stances and paradoxes, as well explored by Harley, Hardy and Alvesson (2004). This paper therefore does not aim to construct yet another set of guidelines for researchers that will engage or are already engaged in participantobservation; what goes on in the field can be unpredictable and fluid. Rather, the aim is to discuss the key issues that may be encountered while in the field through practical examples. This should prove valuable in alerting consumer researchers on the breadth and depth of ethical issues in the field, and on the all encompassing epistemological issues that we face, as researchers, on a daily basis. As put by Birch et al. (2002, p.3), the aim here “is to suggest ethical ways of thinking rather than to provide answers or rules to be adhered to”. In this study such ethical ways of thinking will be placed within the particular context of participant-observation

Research methods and methodologies for studying organisational learning

The purpose of this paper is to compare and evaluate the main research methods and methodologies for studying organisational learning (OL), and propose a framework for their selection. It presents a comprehensive review of literature on OL, learning organisation (LO) and research methods and reports evidence on recent developments in research methods for studying OL. The paper highlighted on the purists and pragmatists’ views of research methodologies as basis of the study. The results revealed that the research methods and methodologies for studying OL do not reflect on the differing views of the purists and pragmatists’ debate but rather conform to the convergence ideologies of the two camps. Particularly, the outcomes augment the use of triangulation and suggest that the choice of method(s) should be consistent with research aims and epistemological philosophy of OL. Consequently, the study recommends OL Research Methods Framework as a useful guide for selecting a suitable approach in the area. The paper recommends ethnography for future research consideration

An ethnography of a neighbourhood café: informality, table arrangements and background noise

Café society is something that many of us as customers and/or social theorists take for granted. Cafés are places where we are not simply served hot beverages but are also in some way partaking of a specific form of public life. It is this latter aspect that has attracted the attention of social theorists, especially Jürgen Habermas, and leads them to locate the café as a key place in the development of modernity. Our approach to cafés is to ‘turn the tables’ on theories of the public sphere and return to just what the life of a particular café consists of, and in so doing re-specify a selection of topics related to public spaces. The particular topics we deal with in a ‘worldly manner’ are the socio-material organisation of space, informality and rule following. In as much as we are able we have drawn on an ethnomethodological way of doing and analysing our ethnographic studies

'Just get pissed and enjoy yourself': understanding lap-dancing as 'anti-work'

Just get pissed and enjoy yourself’ Understanding lap-dancing as ‘anti’ wor

Building Bridges between Literary Journalism and Alternative Ethnographic Forms: Opportunities and Challenges

Literary journalism bears much in common with autoethnography and public ethnography, thus offering opportunities for interdisciplinary collaboration

Little Black Boxes: Legal Anthropology and the Politics of Autonomy in Tort Law

[Excerpt] Law’s interdisciplinary turn toward social sciences suggests a growing realization that jurists may not be independently equipped to explain the world in and upon which they act. But if law embraces empirical social science for its usable output, it struggles to make sense of the more interpretive disciplines such as anthropology. This has proven to be a major setback for both law and anthropology and confounds the historically productive rapport between the two fields stretching back more than a century. While it may be tempting to conclude that today’s legal academic misunderstands the interpretive turn in anthropology, that conclusion offers little to facilitate a rapport of the kind badly needed today

Insider and Outsider Perspective in Ethnographic Research

Emic and etic perspectives are consequential for research because they impact the research process, the findings of a study, and the argument made by the researcher about the implications of these findings. Moreover, because the nature of ethnographic work involves the interpretation of cultures (Geertz, 1973), there is a responsibility on the part of the researcher to the culture being studied because the perspective the researcher takes impacts the knowledge produced about the cultural group that is studied.Contributors to this discussion represent a variety of research areas including rhetoric, library studies, family, media, and intercultural communication. Recurrant themes include awareness, bias avoidance, personal distance, appreciation of one\u27s insider/ outsider status

Singular influence : mapping the ascent of Daisy M. Bates in popular understanding and Indigenous policy

Daisy M. Bates’s influence on Indigenous affairs has often been attributed to her once romantic legend as ‘the saviour of the Aborigines’, obscuring the impact of the powerful news media position that she commanded for decades. The ideas advanced by the news media through its reports both by and about Bates exerted a strong influence on public understanding and official policies that were devastating for Indigenous Australians and have had lasting impacts. This paper draws on Bourdieu’s tradition of field-based research to propose that Bates’s ‘singular influence’ was formed through the accumulation of ‘symbolic capital’ within and across the fields of journalism, government, Indigenous societies, and anthropology, and that it operated to reinforce and legitimate the media’s representations of Indigenous people and issues as well as government policies