Studying Diffusion of Viral Content at Dyadic Level

Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content, authors of the following paper have studied the information epidemic in a social networking platform in order to confirm recent theoretical findings in this area. While most of related experiments focus on the level of individuals, the elementary entities of the following analysis are dyads. The authors study behavioral motifs that are possible to observe at the dyadic level. The study shows significant differences between dyads that are more vs less engaged in the diffusion process. Dyads that fuel the diffusion proccess are characterized by stronger relationships (higher activity, more common friends), more active and networked receiving party (higher centrality measures), and higher authority centrality of person sending a viral message.Comment: ASONAM 2012, The 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining. IEEE Computer Society, pp. 1291-129

Learning Reputation in an Authorship Network

The problem of searching for experts in a given academic field is hugely important in both industry and academia. We study exactly this issue with respect to a database of authors and their publications. The idea is to use Latent Semantic Indexing (LSI) and Latent Dirichlet Allocation (LDA) to perform topic modelling in order to find authors who have worked in a query field. We then construct a coauthorship graph and motivate the use of influence maximisation and a variety of graph centrality measures to obtain a ranked list of experts. The ranked lists are further improved using a Markov Chain-based rank aggregation approach. The complete method is readily scalable to large datasets. To demonstrate the efficacy of the approach we report on an extensive set of computational simulations using the Arnetminer dataset. An improvement in mean average precision is demonstrated over the baseline case of simply using the order of authors found by the topic models

Spreading processes in Multilayer Networks

Several systems can be modeled as sets of interconnected networks or networks with multiple types of connections, here generally called multilayer networks. Spreading processes such as information propagation among users of an online social networks, or the diffusion of pathogens among individuals through their contact network, are fundamental phenomena occurring in these networks. However, while information diffusion in single networks has received considerable attention from various disciplines for over a decade, spreading processes in multilayer networks is still a young research area presenting many challenging research issues. In this paper we review the main models, results and applications of multilayer spreading processes and discuss some promising research directions.Comment: 21 pages, 3 figures, 4 table

Forecasting creditworthiness in retail banking: a comparison of cascade correlation neural networks, CART and logistic regression scoring models

The preoccupation with modelling credit scoring systems including their relevance to forecasting and decision making in the financial sector has been with developed countries whilst developing countries have been largely neglected. The focus of our investigation is the Cameroonian commercial banking sector with implications for fellow members of the Banque des Etats de L’Afrique Centrale (BEAC) family which apply the same system. We investigate their currently used approaches to assessing personal loans and we construct appropriate scoring models. Three statistical modelling scoring techniques are applied, namely Logistic Regression (LR), Classification and Regression Tree (CART) and Cascade Correlation Neural Network (CCNN). To compare various scoring models’ performances we use Average Correct Classification (ACC) rates, error rates, ROC curve and GINI coefficient as evaluation criteria. The results demonstrate that a reduction in terms of forecasting power from 15.69% default cases under the current system, to 3.34% based on the best scoring model, namely CART can be achieved. The predictive capabilities of all three models are rated as at least very good using GINI coefficient; and rated excellent using the ROC curve for both CART and CCNN. It should be emphasised that in terms of prediction rate, CCNN is superior to the other techniques investigated in this paper. Also, a sensitivity analysis of the variables identifies borrower’s account functioning, previous occupation, guarantees, car ownership, and loan purpose as key variables in the forecasting and decision making process which are at the heart of overall credit policy