328 research outputs found

    GREEN RADIO COMMUNICATIONS IN 5G NETWORKS TO IMPROVE ENERGY EFFICIENCY AND REDUCE GLOBAL WARMING

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    The technology of green radio communication helps in reducing the emission of carbon and also helps in the process of reducing the consumption of energy by the base stations of wireless networks. In addition to that, with the help of tools such as Information Communication Technology (ICT) and Multi-Hop Relay Network (MHR), the functionalities and the operational attributes of the technology of green radio communication can be improved and the process of energy consumption gets better as well. It is found from the discussion that green networking technology has mainly two core components and the two core components are energy awareness and energy efficiency. The ability of the network to measure the cost per packet is called energy awareness. On the other hand, the ability of a network to decrease the contribution of carbon and extend the lifetime of the network can be called energy efficiency. In addition, the implementation of the technology of green radio communication helps in mitigating the issue of future energy crises. Additionally, it has also been understood that Green communication in terms of energy efficiency can help IT industry which has been extensively criticised for the contribution of the carbon emissions as well as the failure to respond to the negative impact on the whole climate. In fact, the next generation networks have imposed the challenges in terms of the provision of the energy efficient solutions which are provided and the transportation of the data along with the huge range of the quality of the services requirement as well as the tolerance of lower optimum services.The technology of green radio communication helps in reducing the emission of carbon and also helps in the process of reducing the consumption of energy by the base stations of wireless networks. In addition to that, with the help of tools such as Information Communication Technology (ICT) and Multi-Hop Relay Network (MHR), the functionalities and the operational attributes of the technology of green radio communication can be improved and the process of energy consumption gets better as well. It is found from the discussion that green networking technology has mainly two core components and the two core components are energy awareness and energy efficiency. The ability of the network to measure the cost per packet is called energy awareness. On the other hand, the ability of a network to decrease the contribution of carbon and extend the lifetime of the network can be called energy efficiency. In addition, the implementation of the technology of green radio communication helps in mitigating the issue of future energy crises. Additionally, it has also been understood that Green communication in terms of energy efficiency can help IT industry which has been extensively criticised for the contribution of the carbon emissions as well as the failure to respond to the negative impact on the whole climate. In fact, the next generation networks have imposed the challenges in terms of the provision of the energy efficient solutions which are provided and the transportation of the data along with the huge range of the quality of the services requirement as well as the tolerance of lower optimum services

    Revitalizing brands and brand: Essays on Brand and Brand Portfolio Management Strategies

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    Revitalizing brands and brand: Essays on Brand and Brand Portfolio Management Strategies

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    The socio-economic impacts of urban regeneration programmes as a tool of housing in post-socialist era: a comparison of Hungarian case studies

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    Nzimande, Ntombifuthi Precious. The socio-economic impacts of urban regeneration programs as a tool of housing in post-socialist era: a comparison of Hungarian case studies. University of Szeged (Hungary), November 2022. Directors: Prof. Tivadar Tóth, Dr. György Csomós, Dr. Erika Nagy, Dr. Márton Berki & Dr. Márton Kiss

    Strategies for sustainable socio-economic development and mechanisms their implementation in the global dimension

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    The authors of the book have come to the conclusion that it is necessary to effectively use modern approaches to developing and implementation strategies of sustainable socio-economic development in order to increase efficiency and competitiveness of economic entities. Basic research focuses on economic diagnostics of socio-economic potential and financial results of economic entities, transition period in the economy of individual countries and ensuring their competitiveness, assessment of educational processes and knowledge management. The research results have been implemented in the different models and strategies of supply and logistics management, development of non-profit organizations, competitiveness of tourism and transport, financing strategies for small and medium-sized enterprises, cross-border cooperation. The results of the study can be used in decision-making at the level the economic entities in different areas of activity and organizational-legal forms of ownership, ministries and departments that promote of development the economic entities on the basis of models and strategies for sustainable socio-economic development. The results can also be used by students and young scientists in modern concepts and mechanisms for management of sustainable socio-economic development of economic entities in the condition of global economic transformations and challenges

    An organisational and consumer perspective on bottom of the pyramid (BOP) markets

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    The inception of the bottom of the pyramid (BOP) market concept emphasised the immense buying power hidden in emerging markets, which was a prospect for large organisations to share mutual opportunities while alleviating poverty. Researchers have analysed both sides of the coin individually: the organisational perspective with business models and strategies; and the consumer perspective through various marketing strategies and consumer characteristics. This thesis examines both organisational and consumer perspectives on the BOP market in Sri Lanka using a sequential mixed-method approach aligned under four phases of studies. The findings of the qualitative studies on organisational perspective confirm the market opportunities for large companies, particularly in the rural BOP market, but also find that the focus of alleviating poverty is lacking among practitioners. The role of government as a stakeholder is essential for an effective implementation of a business model in this specific market. The consumer perspective on this shared agenda reveals many underlying issues embedded in consumers' lives, such as the youth and women job market problems, religious syncretism, alcoholism and the poverty penalty, which limit the capacity for consumption. The survey study phase on consumer resource integration finds that the use of consumer knowledge and competencies to manage limited tangible resources is at a lower level in BOP markets. Reconciliation of both standpoints leads to the conclusion that careful consideration for truly helping the poor is vital for a strategic view on `sharing the fortune' in BOP markets. An attitudinal change is required on both edges to view the collective benefits accessible to all stakeholders. The study provides several key implications for marketing practitioners and policy-makers through a shared view of the BOP market
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