Inefficiencies in Digital Advertising Markets

Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking, and ad fraud. Although these topics are not unique to digital advertising, each manifests in unique ways in markets for digital ads. The authors identify relevant findings in the academic literature, recent developments in practice, and promising topics for future research

Holographic enhanced remote sensing system

The Holographic Enhanced Remote Sensing System (HERSS) consists of three primary subsystems: (1) an Image Acquisition System (IAS); (2) a Digital Image Processing System (DIPS); and (3) a Holographic Generation System (HGS) which multiply exposes a thermoplastic recording medium with sequential 2-D depth slices that are displayed on a Spatial Light Modulator (SLM). Full-parallax holograms were successfully generated by superimposing SLM images onto the thermoplastic and photopolymer. An improved HGS configuration utilizes the phase conjugate recording configuration, the 3-SLM-stacking technique, and the photopolymer. The holographic volume size is currently limited to the physical size of the SLM. A larger-format SLM is necessary to meet the desired 6 inch holographic volume. A photopolymer with an increased photospeed is required to ultimately meet a display update rate of less than 30 seconds. It is projected that the latter two technology developments will occur in the near future. While the IAS and DIPS subsystems were unable to meet NASA goals, an alternative technology is now available to perform the IAS/DIPS functions. Specifically, a laser range scanner can be utilized to build the HGS numerical database of the objects at the remote work site

Out there and in here: design for blended scientific inquiry learning

One of the benefits of mobile technologies is to combine ‘the digital’ (e.g., data, information, photos) with ‘field’ experiences in novel ways that are contextualized by people’s current located activities. However, often cost, mobility disabilities and time exclude students from engaging in such peripatetic experiences. The Out There and In Here project, is exploring a combination of mobile and tabletop technologies in support for collaborative learning. A system is being developed for synchronous collaboration between geology students in the field and peers at an indoor location. The overarching goal of this research is to develop technologies that support people working together in a suitable manner for their locations. There are two OTIH project research threads. The first deals with disabled learner access issues: these complex issues are being reviewed in subsequent evaluations and publications. This paper will deal with issues of technology supported learning design for remote and co-located science learners. Several stakeholder evaluations and two field trials have reviewed two research questions: 1. What will enhance the learning experience for those in the field and laboratory? 2. How can learning trajectories and appropriate technologies be designed to support equitable co-located and remote learning collaboration? This paper focuses on describing the iterative linked development of technologies and scientific inquiry pedagogy. Two stages within the research project are presented. The 1st stage details several pilot studies over 3 years with 21 student participants in synchronous collaborations with traditional technology and pedagogical models. Findings revealed that this was an engaging and useful experience although issues of equity in collaboration needed further research. The 2nd stage, in this project, has been to evaluate data from over 25 stakeholders (academics, learning and technology designers) to develop pervasive ambient technological solutions supporting orchestration of mixed levels of pedagogy (i.e. abstract synthesis to specific investigation). Middleware between tabletop ‘surface’ technologies and mobile devices are being designed with Microsoft and OOKL (a mobile software company) to support these developments. Initial findings reveal issues around equity, ownership and professional identity

Display requirements for the final approach and landing phase of an RPV mission

A two part investigation was conducted to determine the display requirements for the final approach and landing phase of a remotely piloted vehicle (RPV) mission, and to assess the relative merits of several possible display configurations. The objective of the first part of the investigation was to obtain subjective assessments of several display configurations, and to select the most promising display concepts for subsequent evaluation in terms of performance measures. A basic display consisting of a perspective image of terrain and runway, a horizon bar and an aircraft symbol was used, and guidance symbology was added to the basic displaying selected state variables. Initial results suggested that as guidance symbology is added to the basic display, pilot acceptance tends to increase. A point of diminishing returns is eventually reached, however, when additional information produces too much clutter, and makes it difficult for the pilot to process the displayed information

Multimedia broadcast and internet satellite system design and user trial results

The EU funded project, System for Advanced Multimedia Broadcast and IT Services (SAMBITS), has created an enhanced and synchronised, multimedia terminal for merging satellite broadcast and internet telecommunication services in a way that efficiently combines the large bandwidth of the broadcast channel and the interactivity of the internet. This paper proposes a novel broadcast and internet service concept, illustrates this concept with two service scenarios and develops a system architecture to demonstrate the range of key benefits provided by these new technologies. It then describes the interactive multimedia terminal that was used for consuming this new service concept. Finally, the results of the user trials on the terminal are presented and discussed

Saved by \u3ci\u3eLabell\u3c/i\u3e: Local Taxation of Video Streaming Services

Over the last few years, Netflix and other video streaming services have erupted to become a preeminent form of entertainment for millennials and the public at large. With traditional forms of entertainment waning, video streaming services represent a novel source of revenue for cities. Local governments currently have numerous tax approaches that may be used to cover these services. Different cities and states have taken distinctive approaches to taxing these services. Certain jurisdictions tax them in line with traditional pay-TV providers under utility taxes, while other jurisdictions tax them under sales or amusement taxes. This Note considers these different approaches, with a focus on Labell v. City of Chicago, a 2018 case upholding Chicago’s application of its amusement tax to Netflix and other video streaming services. Recognizing the various constraints that state and federal laws place on local taxation, this Note outlines the benefits and drawbacks of different approaches and highlights the challenges that cities should consider when issuing interpretive rulings to bring video streaming services into their tax bases. This Note suggests that other cities should draw on Labell and follow Chicago’s lead in taxing these services under existing amusement tax laws where possible, given the easier procedural hurdles, strong theoretical backing, and recent supporting precedent from the U.S. Supreme Court

Study to design and develop remote manipulator system

Modeling of human performance in remote manipulation tasks is reported by automated procedures using computers to analyze and count motions during a manipulation task. Performance is monitored by an on-line computer capable of measuring the joint angles of both master and slave and in some cases the trajectory and velocity of the hand itself. In this way the operator's strategies with different transmission delays, displays, tasks, and manipulators can be analyzed in detail for comparison. Some progress is described in obtaining a set of standard tasks and difficulty measures for evaluating manipulator performance

Fast approximation of visibility dominance using topographic features as targets and the associated uncertainty

An approach to reduce visibility index computation time andmeasure the associated uncertainty in terrain visibility analysesis presented. It is demonstrated that the visibility indexcomputation time in mountainous terrain can be reduced substantially,without any significant information loss, if the lineof sight from each observer on the terrain is drawn only to thefundamental topographic features, i.e., peaks, pits, passes,ridges, and channels. However, the selected sampling of targetsresults in an underestimation of the visibility index ofeach observer. Two simple methods based on iterative comparisonsbetween the real visibility indices and the estimatedvisibility indices have been proposed for a preliminary assessmentof this uncertainty. The method has been demonstratedfor gridded digital elevation models