Exploiting Social Networks for Recommendation in Online Image Sharing Systems

This thesis aims to demonstrate the distinct and so far little explored value of knowledge derived from social interaction data within large web-scale image sharing systems like Flickr, Picasa Web, Facebook and others for image recommendation. I have shown how such systems can be significantly improved through personalisation that takes into account the social context of users by modelling their interactions by mining data, building and evaluating systems that incorporate this information. These improvements allow users to search and browse large online image collections more quickly and to find results that more accurately match their personal information needs when compared to existing methods. Traditional information retrieval and recommendation datasets are contrived to provide stable baselines for researchers to compare against but they rarely accurately reflect the media systems users tend to encounter online. The online photo sharing site Flickr provides rich and varied data that can be used by researchers to analyse and understand users’ interactions with images and with each other. I analyse such data by modelling the connections between users as multigraphs and exploiting the resultant topologies to produce features that can be used to train recommender systems based on machine learnt classifiers. The core contributions of this work include insight into the nature of very large-scale on- line photo collections and the communities that form around them, as well as the dynamic nature of the interactions users have with their media. I do this through the rigorous evaluation of both a probabilistic tag recommendation system and a machine learnt classifier trained to mimic user decisions regarding image preference. These implementations focus on treating the user as both a unique individual and as a member of potentially many explicit and implicit communities. I also explore the validity of the Flickr ‘Favourite’ feedback label as proxy for user preference, which is particularly important when considering other analogous media systems to which my findings transfer. My conclusions highlight how vital both social context information and the understanding of user behaviour are for online image sharing systems. In the field of information retrieval the diverse nature of users is often forgotten in the hunt for increases in esoteric performance metrics. This thesis places them back at the centre of the problem of multimedia information retrieval and shows how their variety and uniqueness are valuable traits that can be exploited to augment and improve the experience of browsing and searching shared online image collections

Tag based Bayesian latent class models for movies : economic theory reaches out to big data science

For the past 50 years, cultural economics has developed as an independent research specialism. At its core are the creative industries and the peculiar economics associated with them, central to which is a tension that arises from the notion that creative goods need to be experienced before an assessment can be made about the utility they deliver to the consumer. In this they differ from the standard private good that forms the basis of demand theory in economic textbooks, in which utility is known ex ante. Furthermore, creative goods are typically complex in composition and subject to heterogeneous and shifting consumer preferences. In response to this, models of linear optimization, rational addiction and Bayesian learning have been applied to better understand consumer decision- making, belief formation and revision. While valuable, these approaches do not lend themselves to forming verifiable hypothesis for the critical reason that they by-pass an essential aspect of creative products: namely, that of novelty. In contrast, computer sciences, and more specifically recommender theory, embrace creative products as a study object. Being items of online transactions, users of creative products share opinions on a massive scale and in doing so generate a flow of data driven research. Not limited by the multiple assumptions made in economic theory, data analysts deal with this type of commodity in a less constrained way, incorporating the variety of item characteristics, as well as their co-use by agents. They apply statistical techniques supporting big data, such as clustering, latent class analysis or singular value decomposition. This thesis is drawn from both disciplines, comparing models, methods and data sets. Based upon movie consumption, the work contrasts bottom-up versus top-down approaches, individual versus collective data, distance measures versus the utility-based comparisons. Rooted in Bayesian latent class models, a synthesis is formed, supported by the random utility theory and recommender algorithm methods. The Bayesian approach makes explicit the experience good nature of creative goods by formulating the prior uncertainty of users towards both movie features and preferences. The latent class method, thus, infers the heterogeneous aspect of preferences, while its dynamic variant- the latent Markov model - gets around one of the main paradoxes in studying creative products: how to analyse taste dynamics when confronted with a good that is novel at each decision point. Generated by mainly movie-user-rating and movie-user-tag triplets, collected from the Movielens recommender system and made available as open data for research by the GroupLens research team, this study of preference patterns formation for creative goods is drawn from individual level data

IMPROVING COLLABORATIVE FILTERING RECOMMENDER BY USING MULTI-CRITERIA RATING AND IMPLICIT SOCIAL NETWORKS TO RECOMMEND RESEARCH PAPERS

Research paper recommender systems (RSs) aim to alleviate the information overload of researchers by suggesting relevant and useful papers. The collaborative filtering in the area of recommending research papers can benefit by using richer user feedback data through multi-criteria rating, and by integrating richer social network data into the recommender algorithm. Existing approaches using collaborative filtering or hybrid approaches typically allow only one rating criterion (overall liking) for users to evaluate papers. We conducted a qualitative study using focus group to explore the most important criteria for rating research papers that can be used to control the paper recommendation by enabling users to set the weight for each criterion. We investigated also the effect of using different rating criteria on the user interface design and how the user can control the weight of the criteria. We followed that by a quantitative study using a questionnaire to validate our findings from the focus group and to find if the chosen criteria are domain independent. Combining social network information with collaborative filtering recommendation algorithms has successfully reduced some of the drawbacks of collaborative filtering and increased the accuracy of recommendations. All existing recommendation approaches that combine social network information with collaborative filtering in this domain have used explicit social relations that are initiated by users (e.g. “friendship”, “following”). The results have shown that the recommendations produced using explicit social relations cannot compete with traditional collaborative filtering and suffer from the low user coverage. We argue that the available data in social bookmarking Web sites can be exploited to connect similar users using implicit social connections based on their bookmarking behavior. We explore the implicit social relations between users in social bookmarking Web sites (such as CiteULike and Mendeley), and propose three different implicit social networks to recommend relevant papers to users: readership, co-readership and tag-based implicit social networks. First, for each network, we tested the interest similarities of users who are connected using the proposed implicit social networks and compare them with the interest similarities using two explicit social networks: co-authorship and friendship. We found that the readership implicit social network connects users with more similarities than users who are connected using co-authorship and friendship explicit social networks. Then, we compare the recommendation using three different recommendation approaches and implicit social network alone with the recommendation using implicit and explicit social network. We found that fusing recommendation from implicit and explicit social networks can increase the prediction accuracy, and user coverage. The trade-off between the prediction accuracy and diversity was also studied with different social distances between users. The results showed that the diversity of the recommended list increases with the increase of social distance. To summarize, the main contributions of this dissertation to the area of research paper recommendation are two-fold. It is the first to explore the use of multi-criteria rating for research papers. Secondly, it proposes and evaluates a novel approach to improve collaborative filtering in both prediction accuracy (performance) and user coverage and diversity (nonperformance measures) in social bookmarking systems for sharing research papers, by defining and exploiting several implicit social networks from usage data that is widely available

Proceedings of the 3rd Workshop on Social Information Retrieval for Technology-Enhanced Learning

Learning and teaching resource are available on the Web - both in terms of digital learning content and people resources (e.g. other learners, experts, tutors). They can be used to facilitate teaching and learning tasks. The remaining challenge is to develop, deploy and evaluate Social information retrieval (SIR) methods, techniques and systems that provide learners and teachers with guidance in potentially overwhelming variety of choices. The aim of the SIRTEL’09 workshop is to look onward beyond recent achievements to discuss specific topics, emerging research issues, new trends and endeavors in SIR for TEL. The workshop will bring together researchers and practitioners to present, and more importantly, to discuss the current status of research in SIR and TEL and its implications for science and teaching

A META-ANALYTIC REVIEW OF SOCIAL MEDIA STUDIES

Social media such as social networking sites, blogs, micro-blogs, Wikis, are increasingly and widely used in our daily lives. In the information system (IS) discipline, social media have become a hot research area and draw the attention of many scholars. The paper systematically reviewed social media studies published in Association for Information Systems (AIS) listed top 20 journals from 2009 to 2013. The publication time, journal preferences, research objects and research topics are discussed. Generally, the current social media studies including four areas, namely user, management, technology and information. Each area has distinct focuses and topics. By thoroughly analyzing the research topics, the authors formulate our projections and recommendations for future social media studies

Semantic Selection of Internet Sources through SWRL Enabled OWL Ontologies

This research examines the problem of Information Overload (IO) and give an overview of various attempts to resolve it. Furthermore, argue that instead of fighting IO, it is advisable to start learning how to live with it. It is unlikely that in modern information age, where users are producer and consumer of information, the amount of data and information generated would decrease. Furthermore, when managing IO, users are confined to the algorithms and policies of commercial Search Engines and Recommender Systems (RSs), which create results that also add to IO. this research calls to initiate a change in thinking: this by giving greater power to users when addressing the relevance and accuracy of internet searches, which helps in IO. However powerful search engines are, they do not process enough semantics in the moment when search queries are formulated. This research proposes a semantic selection of internet sources, through SWRL enabled OWL ontologies. the research focuses on SWT and its Stack because they (a)secure the semantic interpretation of the environments where internet searches take place and (b) guarantee reasoning that results in the selection of suitable internet sources in a particular moment of internet searches. Therefore, it is important to model the behaviour of users through OWL concepts and reason upon them in order to address IO when searching the internet. Thus, user behaviour is itemized through user preferences, perceptions and expectations from internet searches. The proposed approach in this research is a Software Engineering (SE) solution which provides computations based on the semantics of the environment stored in the ontological model

Using Data Mining for Facilitating User Contributions in the Social Semantic Web

This thesis utilizes recommender systems to aid the user in contributing to the Social Semantic Web. In this work, we propose a framework that maps domain properties to recommendation technologies. Next, we develop novel recommendation algorithms for improving personalized tag recommendation and for recommendation of semantic relations. Finally, we introduce a framework to analyze different types of potential attacks against social tagging systems and evaluate their impact on those systems

Predictive Modeling for Navigating Social Media

Social media changes the way people use the Web. It has transformed ordinary Web users from information consumers to content contributors. One popular form of content contribution is social tagging, in which users assign tags to Web resources. By the collective efforts of the social tagging community, a new information space has been created for information navigation. Navigation allows serendipitous discovery of information by examining the information objects linked to one another in the social tagging space. In this dissertation, we study prediction tasks that facilitate navigation in social tagging systems. For social tagging systems to meet complex navigation needs of users, two issues are fundamental, namely link sparseness and object selection. Link sparseness is observed for many resources that are untagged or inadequately tagged, hindering navigation to the resources. Object selection is concerned when there are a large number of information objects that are linked to the current object, requiring to select the more interesting or relevant ones for guiding navigation effectively. This dissertation focuses on three dimensions, namely the semantic, social and temporal dimensions, to address link sparseness and object selection. To address link sparseness, we study the task of tag prediction. This task aims to enrich tags for the untagged or inadequately tagged resources, such that the predicted tags can serve as navigable links to these resources. For this task, we take a topic modeling approach to exploit the latent semantic relationships between resource content and tags. To address object selection, we study the task of personalized tag recommendation and trend discovery using social annotations. Personalized tag recommendation leverages the collective wisdom from the social tagging community to recommend tags that are semantically relevant to the target resource, while being tailored to the tagging preferences of individual users. For this task, we propose a probabilistic framework which leverages the implicit social links between like-minded users, i.e. who show similar tagging preferences, to recommend suitable tags. Social tags capture the interest of the users in the annotated resources at different times. These social annotations allow us to construct temporal profiles for the annotated resources. By analyzing these temporal profiles, we unveil the non-trivial temporal trends of the annotated resources, which provide novel metrics for selecting relevant and interesting resources for guiding navigation. For trend discovery using social annotations, we propose a trend discovery process which enables us to analyze trends for a multitude of semantics encapsulated in the temporal profiles of the annotated resources

Social and Semantic Contexts in Tourist Mobile Applications

The ongoing growth of the World Wide Web along with the increase possibility of access information through a variety of devices in mobility, has defi nitely changed the way users acquire, create, and personalize information, pushing innovative strategies for annotating and organizing it. In this scenario, Social Annotation Systems have quickly gained a huge popularity, introducing millions of metadata on di fferent Web resources following a bottom-up approach, generating free and democratic mechanisms of classi cation, namely folksonomies. Moving away from hierarchical classi cation schemas, folksonomies represent also a meaningful mean for identifying similarities among users, resources and tags. At any rate, they suff er from several limitations, such as the lack of specialized tools devoted to manage, modify, customize and visualize them as well as the lack of an explicit semantic, making di fficult for users to bene fit from them eff ectively. Despite appealing promises of Semantic Web technologies, which were intended to explicitly formalize the knowledge within a particular domain in a top-down manner, in order to perform intelligent integration and reasoning on it, they are still far from reach their objectives, due to di fficulties in knowledge acquisition and annotation bottleneck. The main contribution of this dissertation consists in modeling a novel conceptual framework that exploits both social and semantic contextual dimensions, focusing on the domain of tourism and cultural heritage. The primary aim of our assessment is to evaluate the overall user satisfaction and the perceived quality in use thanks to two concrete case studies. Firstly, we concentrate our attention on contextual information and navigation, and on authoring tool; secondly, we provide a semantic mapping of tags of the system folksonomy, contrasted and compared to the expert users' classi cation, allowing a bridge between social and semantic knowledge according to its constantly mutual growth. The performed user evaluations analyses results are promising, reporting a high level of agreement on the perceived quality in use of both the applications and of the speci c analyzed features, demonstrating that a social-semantic contextual model improves the general users' satisfactio