an important partnership for decades

Graesch, J. P., Hensel-Börner, S., & Henseler, J. (2021). Information technology and marketing: an important partnership for decades. Industrial Management and Data Systems, 121(1), 123-157. https://doi.org/10.1108/IMDS-08-2020-0510Purpose: The enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become digitalized by adopting these technologies over time. The purpose of this paper is to demonstrate the impacts of these enabling technologies on marketing tools in the past and present and to demonstrate their potential future. Furthermore, it provides guidance about the digital transformation occurring in marketing and the need to align of marketing and IT. Design/methodology/approach: This study demonstrates the impact of enabling technologies on the subsequent marketing tools developed through a content analysis of information systems and marketing conference proceedings. It offers a fresh look at marketing's digital transformation over the last 40 years. Moreover, it initially applies the findings to a general digital transformation model from another field to verify its presence in marketing. Findings: This paper identifies four eras within the digital marketing evolution and reveals insights into a potential fifth era. This chronological structure verifies the impact of IT on marketing tools and accordingly the digital transformation within marketing. IT has made digital marketing tools possible in all four digital transformation levers: automation, customer interaction, connectivity and data. Practical implications: The sequencing of enabling technologies and subsequent marketing tools demonstrates the need to align marketing and IT to design new marketing tools that can be applied to customer interactions and be used to foster marketing control. Originality/value: This study is the first to apply the digital transformation levers, namely, automation, customer interaction, connectivity and data, to the marketing discipline and contribute new insights by demonstrating the chronological development of digital transformation in marketing.authorsversionpublishe

The Role of the Doctoral Consortium: An Information Systems Signature Pedagogy?

The doctoral consortium is a well-established, widely endorsed event in the information systems (IS) discipline that occurs adjunct to mainstream IS conferences (e.g., ICIS, ECIS, PACIS, AMCIS). Anecdotal evidence suggests that PhD students’ experience of these events is almost universally positive; some have referred to the events as “life changing” or “magical”. Further, both participating students and scholars strongly perceive the events’ value. To extend the experience to more PhD students, doctoral consortia are more recently being run locally and unaffiliated with any conference. By reviewing the literature and historical documents and conducting a series of interviews and email exchanges with past conference co-chairs, we explore the merits of IS doctoral consortia (consortia). We position the IS doctoral consortium as distinct from forms of doctoral student development in other disciplines, a veritable “signature pedagogy” for IS. In examining the practices and motivations underlying doctoral consortia, we explain related phenomena to improving future consortia. In addition, by appending much historical detail, we add to the IS discipline’s organizational memory

Making Sustainability Fashionable: Understanding Fashion-Making in Technology-Mediated Social Participation

Recently, the notion of fashion has been embraced and considered a useful paradigm of thinking to address challenges in HCI and sustainability. One of the suggested ways to learn from fashion is to make sustainability fashionable in order to increase uptake, interactivity, and proliferation of sustainability initiatives. This paper reports an exploratory study on the use of fashion-inspired ideas around the use of interactive technologies as a strategy to augment social participation in sustainability. Through an interpretive case study of an urban agriculture community in Indonesia, the paper illuminates the potential of using fashion thinking as a lens to examine techno-cultural aspects of human behavior. Implications of the study findings on the design, evaluation, and implementation of interactive systems in organizational and cultural contexts are also discussed

The IS History Initiative: Looking Forward by Looking Back

After officially appointing an AIS historian and forming the AIS history task force at the beginning of 2013, the AIS supported a set of systematic efforts, named IS history initiative, to preserve and represent the IS field’s history. From the perspective of the first AIS historian, I provide some background for the IS history initiative. Then I outline a detailed strategic plan and current status of its implementation. Ultimately, the IS history initiative has three goals: (1) to collect, represent, and preserve the IS field’s history; (2) to interpret, write, disseminate, and review the IS field’s history; and (3) to discover/identify IS genealogy, roots, sources, and facets that deserve to be examined from a historical point of view. Correspondingly, the strategic plan contains three parts. Each part has several specific tasks, many of which were already completed at the time of this writing, and several are either in progress or are planned for future efforts. This paper overviews both current efforts and guiding future efforts related to preserving and representing IS history

The Dual Perspective of Social Commerce Adoption

Social commerce is a new type of electronic commerce which uses social networks to facilitate social interactions and user contributions. Since social commerce is still in its early development, there is lack of theoretical model to analyze what factors may affect people’s intention to participate in social commerce. The purpose of this research is to propose a theoretical model to analyze user adoption behavior with the consideration of perceived benefit, perceived risk, and trust believes from both commerce and social networks perspective. The model will be empirically tested through an online user survey. This dual-perspective model may also be extended to study user adoption behavior in new types of e-healthcare or e-government system with strong social network connections

Framework for studying reflective social capital in ICT4D

Social capital is an important concept in Information and Communications Technology for Development (ICT4D) research. It is tightly linked with reflexivity and more research is needed on how reflective practices contribute to the sustenance of social capital in ICT4D interventions. Also, there is a call for greater probe of how ICT4D interventions translate into quality of life. This exploratory study looks at the relationship between reflexivity and social capital and how this relationship translates into wellbeing of individuals using information and communications technology in the developing countries. The study is based on critical incident reflection methodology and analyzes twenty incidents from two ICT4D projects in India. Our study indicates that in ICT4D initiatives social capital helps achieve the desired individual outcomes, but its activation does not translate into overall wellbeing of the users of social capital. Also, users of social capital are reflective about its use and produce reaffirmation schemas about their social context

AIS Women’s Network: Advancing Women in IS Academia

This paper highlights the efforts to support female academics in the information systems (IS) discipline over recent years. The development of the AIS task force on women in IS and the formation of the AIS Women’s Network have been significant initiatives to get the conversation started, yet much work remains. Findings from three separate events (an AIS- and Elsevier Foundation-sponsored survey, a pre-ICIS workshop panel update on the state of current research in the area of women and IS, and an in-depth discussion between workshop attendees at the 2015 AISWN Pre-ICIS Workshop on Advancing Women in IS), clearly indicate issues remain. Therefore, we also develop an agenda for future work to help advance women in the IS discipline

Follow Me If You Want to Live - Understanding the Influence of Human-Like Design on Users’ Perception and Intention to Comply with COVID-19 Education Chatbots

Following recommendations and complying with behavioral attitudes is one major key in overcoming global pandemics, such as COVID-19. As the World Health Organization (WHO) highlights, there is an increased need to follow hygiene standards to prevent infections and in reducing the risk of infections transmissions (World-Health-Organization, 2021). This urgent need offers new use cases of digital services, such as conversational agents that educate and inform individuals about relevant counter measurements. Specifically, due to the increased fatigue in the population in the context of COVID-19, (Franzen and Wöhner, 2021), CAs can play a vital role in supporting and attaining user’s behavior. We conducted an experiment (n=116) to analyze the effect of a human-like-design CA on the intention to comply. Our results show a significant impact of a human-like design on the perception of humanness, source credibility, and trust, which are all (directly or indirectly) drivers of the intention to comply

Debating big data: A literature review on realizing value from big data

This is the final version. Available on open access from Elsevier via the DOI in this recordBig data has been considered to be a breakthrough technological development over recent years. Notwithstanding, we have as yet limited understanding of how organizations translate its potential into actual social and economic value. We conduct an in-depth systematic review of IS literature on the topic and identify six debates central to how organizations realize value from big data, at different levels of analysis. Based on this review, we identify two socio-technical features of big data that influence value realization: portability and interconnectivity. We argue that, in practice, organizations need to continuously realign work practices, organizational models, and stakeholder interests in order to reap the benefits from big data. We synthesize the findings by means of an integrated model