The Daily Texan

Texas Student Medi

Operator-based approaches to harm minimisation in gambling: summary, review and future directions

In this report we give critical consideration to the nature and effectiveness of harm minimisation in gambling. We identify gambling-related harm as both personal (e.g., health, wellbeing, relationships) and economic (e.g., financial) harm that occurs from exceeding one’s disposable income or disposable leisure time. We have elected to use the term ‘harm minimisation’ as the most appropriate term for reducing the impact of problem gambling, given its breadth in regard to the range of goals it seeks to achieve, and the range of means by which they may be achieved. The extent to which an employee can proactively identify a problem gambler in a gambling venue is uncertain. Research suggests that indicators do exist, such as sessional information (e.g., duration or frequency of play) and negative emotional responses to gambling losses. However, the practical implications of requiring employees to identify and interact with customers suspected of experiencing harm are questionable, particularly as the employees may not possess the clinical intervention skills which may be necessary. Based on emerging evidence, behavioural indicators identifiable in industryheld data, could be used to identify customers experiencing harm. A programme of research is underway in Great Britain and in other jurisdiction

The applications of social media in sports marketing

n the era of big data, sports consumer's activities in social media become valuable assets to sports marketers. In this paper, the authors review extant literature regarding how to effectively use social media to promote sports as well as how to effectively analyze social media data to support business decisions. Methods: The literature review method. Results: Our findings suggest that sports marketers can use social media to achieve the following goals, such as facilitating marketing communication campaigns, adding values to sports products and services, creating a two-way communication between sports brands and consumers, supporting sports sponsorship program, and forging brand communities. As to how to effectively analyze social media data to support business decisions, extent literature suggests that sports marketers to undertake traffic and engagement analysis on their social media sites as well as to conduct sentiment analysis to probe customer's opinions. These insights can support various aspects of business decisions, such as marketing communication management, consumer's voice probing, and sales predictions. Conclusion: Social media are ubiquitous in the sports marketing and consumption practices. In the era of big data, these ＂footprints＂ can now be effectively analyzed to generate insights to support business decisions. Recommendations to both the sports marketing practices and research are also addressed

Spartan Daily, September 12, 1985

Volume 85, Issue 10https://scholarworks.sjsu.edu/spartandaily/7331/thumbnail.jp

Mobiilipelien monetisaatio: pelaajien ostopäätöksiin vaikuttaminen

This study investigated how mobile game companies influence gamer purchase behaviour when monetising their premium and free-to-play games. These approaches include methods and strategies that aim to acquire, retain, and then finally monetise players. Videography was used as the method to investigate and illustrate how iOS-based mobile games are monetised. The 40-minute videography part of this study (found at https://youtu.be/VS48tO2n0ow or https://vimeo.com/217374348) is comprised of interview footage with three mobile game professionals from two Helsinki-based companies and gameplay footage from 13 mobile games to illustrate topics discussed. This study found that the interviewed mobile game companies emphasise, firstly, the role of game design in monetising players, especially in free-to-play games. For monetisation, virtual goods and advertising are employed and designed as a part of the core game experience. Secondly, game companies care for their player community and design social game mechanics to acquire new players and retain existing ones. These activities include social media presence, managing an in-game community, and designing game mechanics that encourage players to play with their friends. Lastly, promotion and pricing strategies persuade players to increase purchase intention. These strategies include becoming featured on the App Store and in game media, promotion methods, such as time and placement-limited special offers, and psychological pricing methods, such as odd pricing and price anchoring. The findings illustrated the range of influence approaches that game companies consider. However, a small, non-diverse sample size of interviewed game professionals and their local, Nordic point of view limit the conclusions from this study. Nevertheless, this study observed new ideas for literature and recommended further research based on these findings, regarding advertising and game design, the importance of the App Store in mobile game development, and the effect of the relationship between players and game companies on player retention and monetisation.Tutkimuksessa selvitettiin, kuinka mobiilipeliyritykset vaikuttavat pelaajien ostopäätöksiin monetisoidessaan premium- ja free-to-play-pelejään. Nämä lähestymistavat sisältävät metodeita ja strategioita, joilla pyritään hankkimaan, säilyttämään ja lopulta monetisoimaan pelaajia. Tutkimusmetodina käytettiin videografiaa selvittämään ja havainnollistamaan, kuinka iOS-mobiilipelejä monetisoidaan. 40-minuuttinen videografiaosuus tutkimuksesta (https://youtu.be/VS48tO2n0ow tai https://vimeo.com/217374348) sisältää kuvamateriaalia haastatteluista kolmen mobiilipelialan ammattilaisen kanssa kahdesta eri peliyrityksestä. Lisäksi videografiassa esitetään kuvamateriaalia 13 mobiilipelistä havainnollistamaan haastatteluissa käsiteltyjä aiheita. Tutkimuksen perusteella haastatellut mobiilipeliyritykset korostavat ensinnäkin pelisuunnittelun roolia pelaajien monetisoinnissa – etenkin free-to-play-peleissä. Tällöin monetisoinnissa käytetään virtuaalihyödykkeitä ja mainostusta osana pelikokemusta. Toiseksi peliyritykset huolehtivat pelaajayhteisöstään ja suunnittelevat sosiaalisia pelimekaniikkoja uusien pelaajien hankkimiseksi ja vanhojen säilyttämiseksi. Tällainen toiminta sisältää läsnäolon sosiaalisessa mediassa, pelin sisäisen pelaajayhteisön hallinnoimista ja pelimekaniikkoja, jotka kannustavat pelaajia pelaamaan ystäviensä kanssa. Viimeiseksi pelaajia suostutellaan ostopäätöksiin mainostus- ja hinnoittelustrategioiden avulla. Näihin strategioihin sisältyvät promootio App Store -kauppapaikassa ja pelimedioissa, aika- ja paikkarajoitteiset erikoistarjoukset sekä psykologiset hinnoittelumetodit, kuten parittomat hinnat ja hinta-ankkurit. Tutkimustulokset havainnollistivat eri vaikuttamiskeinojen määrää, vaikka pieni, yhdenmukainen otanta haastateltavia peliammattilaisia ja näiden paikallinen, pohjoismaalainen näkökulma rajoitti tutkimuksesta tehtävien johtopäätösten vaikuttavuutta. Tästä huolimatta tutkimus havainnoi kirjallisuudelle uusia ilmiöitä ja suositteli näiden perusteella uusia selvityksiä. Tällaisia tutkimuksessa suositeltuja tutkimusaiheita ovat mainostamisen ja pelisuunnittelun yhteys, App Storen merkittävyys mobiilipelien kehittämiselle ja pelaajien sekä peliyrityksen välisen suhteen vaikutus pelaajien säilyttämiselle ja monetisoinnille

TV Series and Social Media: Powerful Engagement Factors in Mobile Video Games

The free-to-play business model has become hegemonic in the mobile video game industry, displacing the traditional paid content model that was the norm until the appearance of manufacturers’ app stores. Companies attempt to monetize these games by means of in-game micro-transactions and in-game advertising; thus, it is essential to acquire an enormous number of users because only a small percentage will ultimately make any purchases. To keep players engaged, companies typically put in place marketing and design strategies derived from behavioral telemetry, to maintain a grip on players. We propose an innovative approach, focusing our attention on the impact of having a video game based on a famous TV series. Furthermore, we analyze the effect of social networks on game metrics. The outcome indicates that developing a game based on a TV series and integrating social media with the gameplay improve and reinforce the user’s activation, retention and monetization

TV Series and Social Media: Powerful Engagement Factors in Mobile Video Games

The free-to-play business model has become hegemonic in the mobile video game industry, displacing the traditional paid content model that was the norm until the appearance of manufacturers' app stores. Companies attempt to monetize these games by means of in-game micro-transactions and in-game advertising; thus, it is essential to acquire an enormous number of users because only a small percentage will ultimately make any purchases. To keep players engaged, companies typically put in place marketing and design strategies derived from behavioral telemetry, to maintain a grip on players. We propose an innovative approach, focusing our attention on the impact of having a video game based on a famous TV series. Furthermore, we analyze the effect of social networks on game metrics. The outcome indicates that developing a game based on a TV series and integrating social media with the gameplay improve and reinforce the user's activation, retention and monetization