Personalized sentiment classification based on latent individuality of microblog users

Sentiment expression in microblog posts often re-flects user’s specific individuality due to different language habit, personal character, opinion bias and so on. Existing sentiment classification algo-rithms largely ignore such latent personal distinc-tions among different microblog users. Meanwhile, sentiment data of microblogs are sparse for indi-vidual users, making it infeasible to learn effective personalized classifier. In this paper, we propose a novel, extensible personalized sentiment classi-fication method based on a variant of latent fac-tor model to capture personal sentiment variations by mapping users and posts into a low-dimensional factor space. We alleviate the sparsity of personal texts by decomposing the posts into words which are further represented by the weighted sentiment and topic units based on a set of syntactic units of words obtained from dependency parsing results. To strengthen the representation of users, we lever-age users following relation to consolidate the in-dividuality of a user fused from other users with similar interests. Results on real-world microblog datasets confirm that our method outperforms state-of-the-art baseline algorithms with large margins.

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

ANALYZING IMAGE TWEETS IN MICROBLOGS

Ph.DDOCTOR OF PHILOSOPH

A Survey of Graph Neural Networks for Social Recommender Systems

Social recommender systems (SocialRS) simultaneously leverage user-to-item interactions as well as user-to-user social relations for the task of generating item recommendations to users. Additionally exploiting social relations is clearly effective in understanding users' tastes due to the effects of homophily and social influence. For this reason, SocialRS has increasingly attracted attention. In particular, with the advance of Graph Neural Networks (GNN), many GNN-based SocialRS methods have been developed recently. Therefore, we conduct a comprehensive and systematic review of the literature on GNN-based SocialRS. In this survey, we first identify 80 papers on GNN-based SocialRS after annotating 2151 papers by following the PRISMA framework (Preferred Reporting Items for Systematic Reviews and Meta-Analysis). Then, we comprehensively review them in terms of their inputs and architectures to propose a novel taxonomy: (1) input taxonomy includes 5 groups of input type notations and 7 groups of input representation notations; (2) architecture taxonomy includes 8 groups of GNN encoder, 2 groups of decoder, and 12 groups of loss function notations. We classify the GNN-based SocialRS methods into several categories as per the taxonomy and describe their details. Furthermore, we summarize the benchmark datasets and metrics widely used to evaluate the GNN-based SocialRS methods. Finally, we conclude this survey by presenting some future research directions.Comment: GitHub repository with the curated list of papers: https://github.com/claws-lab/awesome-GNN-social-recsy

Towards MANET-based Recommender Systems for Open Facilities

Nowadays, most recommender systems are based on a centralized architecture, which can cause crucial issues in terms of trust, privacy, dependability, and costs. In this paper, we propose a decentralized and distributed MANET-based (Mobile Ad-hoc NETwork) recommender system for open facilities. The system is based on mobile devices that collect sensor data about users locations to derive implicit ratings that are used for collaborative filtering recommendations. The mechanisms of deriving ratings and propagating them in a MANET network are discussed in detail. Finally, extensive experiments demonstrate the suitability of the approach in terms of different performance metrics. © 2021, The Author(s)

Fine-grained Emotion Role Detection Based on Retweet Information

User behaviors in online social networks convey not only literal information but also one’s emotion attitudes towards the information. To compute this attitude, we define the concept of emotion role as the concentrated reflection of a user’s online emotional characteristics. Emotion role detection aims to better understand the structure and sentiments of online social networks and support further analysis, e.g., revealing public opinions, providing personalized recommendations, and detecting influential users. In this paper, we first introduce the definition of a fine-grained emotion role, which consists of two dimensions: emotion orientation (i.e., positive, negative, and neutral) and emotion influence (i.e., leader and follower). We then propose a Multi-dimensional Emotion Role Mining model, named as MERM, to determine a user’s emotion role in online social networks. Specifically, we tend to identify emotion roles by combining a set of features that reflect a user’s online emotional status, including degree of emotional characteristics, accumulated emotion preference, structural factor, temporal factor and emotion change factor. Experiment results on a real-life micro-blog reposting dataset show that the classification accuracy of the proposed model can achieve up to 90.1%