3,129 research outputs found

    The Role of the Mangement Sciences in Research on Personalization

    Get PDF
    We present a review of research studies that deal with personalization. We synthesize current knowledge about these areas, and identify issues that we envision will be of interest to researchers working in the management sciences. We take an interdisciplinary approach that spans the areas of economics, marketing, information technology, and operations. We present an overarching framework for personalization that allows us to identify key players in the personalization process, as well as, the key stages of personalization. The framework enables us to examine the strategic role of personalization in the interactions between a firm and other key players in the firm's value system. We review extant literature in the strategic behavior of firms, and discuss opportunities for analytical and empirical research in this regard. Next, we examine how a firm can learn a customer's preferences, which is one of the key components of the personalization process. We use a utility-based approach to formalize such preference functions, and to understand how these preference functions could be learnt based on a customer's interactions with a firm. We identify well-established techniques in management sciences that can be gainfully employed in future research on personalization.CRM, Persoanlization, Marketing, e-commerce,

    Beyond Personalization: Research Directions in Multistakeholder Recommendation

    Get PDF
    Recommender systems are personalized information access applications; they are ubiquitous in today's online environment, and effective at finding items that meet user needs and tastes. As the reach of recommender systems has extended, it has become apparent that the single-minded focus on the user common to academic research has obscured other important aspects of recommendation outcomes. Properties such as fairness, balance, profitability, and reciprocity are not captured by typical metrics for recommender system evaluation. The concept of multistakeholder recommendation has emerged as a unifying framework for describing and understanding recommendation settings where the end user is not the sole focus. This article describes the origins of multistakeholder recommendation, and the landscape of system designs. It provides illustrative examples of current research, as well as outlining open questions and research directions for the field.Comment: 64 page

    Density And Strength Of Ties In Innovation Networks: A Competence And Governance View

    Get PDF
    This article studies density and strength of ties in innovation networks. It combines issues of ñ€˜competenceñ€ℱ with issues of ñ€˜governanceñ€ℱ. It argues that in networks for exploration there are good reasons, counter to the thesis of the ñ€˜strength of weak tiesñ€ℱ, for a dense structure of ties that are strong in most dimensions. In exploitation, there are good reasons for structures that are non-dense, with ties that are strong in other dimensions than in networks for exploration. Evidence is presented from two longitudinal empirical studies of the emergence and development of networks in the multimedia and pharmaceutical biotechnology industries.governance;innovation;networks;biotechnology;multi-media;strength of ties

    Data Warehouse and Business Intelligence: Comparative Analysis of Olap tools

    Get PDF
    Data Warehouse applications are designed basically to provide the business communities with accurate and consolidated information. The objective of Data Warehousing applications are not just for collecting data and reporting, but rather for analyzing, it requires technical and business expertise tools. To achieve business intelligence it requires proper tools to be selected. The most commonly used Business intelligence (BI) technologies are Online Analytical Processing (OLAP) and Reporting tools for analyzing the data and to make tactical decision for the better performance of the organization, and more over to provide quick and fast access to end user request. This study will review data warehouse environment and architecture, business intelligence concepts, OLAP and the related theories involved on it. As well as the concept of data warehouse and OLAP, this study will also present comparative analysis of commonly used OLAP tools in Organization
    • 

    corecore