The Role of the Mangement Sciences in Research on Personalization

We present a review of research studies that deal with personalization. We synthesize current knowledge about these areas, and identify issues that we envision will be of interest to researchers working in the management sciences. We take an interdisciplinary approach that spans the areas of economics, marketing, information technology, and operations. We present an overarching framework for personalization that allows us to identify key players in the personalization process, as well as, the key stages of personalization. The framework enables us to examine the strategic role of personalization in the interactions between a firm and other key players in the firm's value system. We review extant literature in the strategic behavior of firms, and discuss opportunities for analytical and empirical research in this regard. Next, we examine how a firm can learn a customer's preferences, which is one of the key components of the personalization process. We use a utility-based approach to formalize such preference functions, and to understand how these preference functions could be learnt based on a customer's interactions with a firm. We identify well-established techniques in management sciences that can be gainfully employed in future research on personalization.CRM, Persoanlization, Marketing, e-commerce,

Beyond Personalization: Research Directions in Multistakeholder Recommendation

Recommender systems are personalized information access applications; they are ubiquitous in today's online environment, and effective at finding items that meet user needs and tastes. As the reach of recommender systems has extended, it has become apparent that the single-minded focus on the user common to academic research has obscured other important aspects of recommendation outcomes. Properties such as fairness, balance, profitability, and reciprocity are not captured by typical metrics for recommender system evaluation. The concept of multistakeholder recommendation has emerged as a unifying framework for describing and understanding recommendation settings where the end user is not the sole focus. This article describes the origins of multistakeholder recommendation, and the landscape of system designs. It provides illustrative examples of current research, as well as outlining open questions and research directions for the field.Comment: 64 page

Modeling the Dynamics of Consumer Behavior from Massive Interaction Data

Recent technological innovations (e.g. e-commerce platforms, automated retail stores) have enabled dramatic changes in people's shopping experiences, as well as the accessibility to incredible volumes of consumer-product interaction data. As a result, machine learning (ML) systems can be widely developed to help people navigate relevant information and make decisions. Traditional ML systems have achieved great success on various well-defined problems such as speech recognition and facial recognition. Unlike these tasks where datasets and objectives are clearly benchmarked, modeling consumer behavior can be rather complicated; for example, consumer activities can be affected by real-time shopping contexts, collected interaction data can be noisy and biased, interests from multiple parties (both consumers and producers) can be involved in the predictive objectives.The primary goal of this dissertation is to address the obstacles in modeling consumer activities through computational approaches, but with careful considerations from economic and societal perspectives. Intellectually, such models help us to understand the forces that guide consumer behavior. Methodologically, I build algorithms capable of processing massive interaction datasets by connecting well-developed ML techniques and well-established economic theories. Practically, my work has applications ranging from recommender systems, e-commerce and business intelligence

Density and strength of ties in innovation networks: a competence and governance view.

innovation, networks

Density And Strength Of Ties In Innovation Networks: A Competence And Governance View

This article studies density and strength of ties in innovation networks. It combines issues of ‘competence’ with issues of ‘governance’. It argues that in networks for exploration there are good reasons, counter to the thesis of the ‘strength of weak ties’, for a dense structure of ties that are strong in most dimensions. In exploitation, there are good reasons for structures that are non-dense, with ties that are strong in other dimensions than in networks for exploration. Evidence is presented from two longitudinal empirical studies of the emergence and development of networks in the multimedia and pharmaceutical biotechnology industries.governance;innovation;networks;biotechnology;multi-media;strength of ties

Data Warehouse and Business Intelligence: Comparative Analysis of Olap tools

Data Warehouse applications are designed basically to provide the business communities with accurate and consolidated information. The objective of Data Warehousing applications are not just for collecting data and reporting, but rather for analyzing, it requires technical and business expertise tools. To achieve business intelligence it requires proper tools to be selected. The most commonly used Business intelligence (BI) technologies are Online Analytical Processing (OLAP) and Reporting tools for analyzing the data and to make tactical decision for the better performance of the organization, and more over to provide quick and fast access to end user request. This study will review data warehouse environment and architecture, business intelligence concepts, OLAP and the related theories involved on it. As well as the concept of data warehouse and OLAP, this study will also present comparative analysis of commonly used OLAP tools in Organization