76,360 research outputs found

    Peran Perceived Quality Memediasi Price dengan Perceived Value

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    This research was conducted with the aim of explaining the effect of variable price (the price) and perceived quality (perceived quality) of the perceived value (perception niali), as well as the role of perceived quality (perceived quality) in mediating the effects of price (the price) of the perceived value (perceived value). The method used to determine the sample is non-probability sampling form of purposive random sampling with a sample size of 77 respondents. The data collection is done by distributing questionnaires directly in Denpasar and Badung. Data analysis techniques used adalan Partial Least Square (PLS). The results showed that the price (the price) significant and positive impact on the perceived quality (perceived quality) and berepengaruh significantly and positively to the perceived value (perceived value), as well as the perceived quality (perceived quality) significant and positive impact on the perceived value (perception niali) and positive and significant effect on the price (the price). Perceived quality (perceived quality) play a significant role in mediating the relationship between price (the price) and perceived value (perceived value)

    Pengaruh Perceived Quality Terhadap Attitude Toward Brand Pada Pengguna Smartphone Samsung Di Surabaya

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    In the current era of globalization, information and communcation technology growth rapidly with the discovery of a wide ramge of excellent prroducts in the field of information and communication. This has an impact on ease with which obtained by the community to interact with each other and obtain information. One of the discoveries leading products in the field of information and communcation is a smartphone. This Study will be conducted by distributing questionnaires of 100 respondents smartphone users. The sampling technique used was convenience sampling, data analysis technique used is the F test, t test, multiple linear regression analysis, and the coefficient of determination (R2). The result shows there is a significant and positive influence of the perceived quality of the attitude toward brand on the smartphone user is present on the variable peformance, the most dominant inffluence in attitude toward brand is peformance

    Pengaruh Perceived Quality dan Perceived Value terhadap Purchase Intention

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    Penelitian ini bertujuan untuk mengetahui pengaruh perceived quality dan perceived valueterhadap purchase intention. Data yang digunakan dalam penelitian ini adalah dataprimer.Data dikumpulkan langsung melalui penyebaran kuisioner kepada 160responden.Teknik pengambilan sampel dalam penelitian ini adalah dengan menggunakanpurposive sampling.Uji instrumen data menggunakan validitas dan reliabilitas.Uji hipotesismenggunakan Structure Equation Model (SEM).Hasil pengujian hipotesa menunjukkanterdapat pengaruh positif perceived quality terhadap perceived value, terdapat pengaruhpositif perceived quality terhadap purchase intention, danterdapat pengaruh positifperceived value terhadap purchase intention
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