Spartan Daily, December 11, 1968

Volume 56, Issue 49https://scholarworks.sjsu.edu/spartandaily/5065/thumbnail.jp

A new North American species of Microrhagus Dejean, 1833 (Coleoptera: Eucnemidae) : with a key to the Nearctic species

Microrhagus brunneus, new species (Coleoptera: Eucnemidae: Melasinae: Dirhagini) is described from Arkansas, Indiana, Kentucky, Louisiana, North Carolina, Oklahoma and Wisconsin. Dorsal, ventral and lateral habitus, along with male aedeagus are illustrated and a new key is provided to distinguish the new species from the four other Microrhagus species in the region

Representations of the fin-de-siècle literary salon in the chronicles of Matilde Serao

This article looks into the representations of the Italian literary salon in the print press during the 1880’s. Special attention is given to Matilde Serao’s mediation in the private as well as in the public sphere and to her double role as salon chronicler and salon attendee. Her views with regard to the artistic and political landscape of fin-de-siècle Italy are examined through a series of chronicles on Pasquale Mancini, Baroness Magliani, Francesco De Renzis, and the salon of the literary magazine Capitan Fracassa. The representations of these salons in the fortnightly periodical Cronaca Bizantina (Rome, 1881-1886) as well as in the daily newspaper Corriere di Roma (1883-1886) offered a new reading experience to a wide audience and encouraged the creation of an imagined community of salon attendees. Thus, salon participation is studied through the prism of the periodical press, which interpreted salon life as a meaningful collective experience and a decisive factor in the formation of culture. Serao’s chronicle is also viewed as an instrument of social critique, which raised questions on the rapid expansion of mass media, the growing demand for human progress, the withering away of politics, and the growing importance of art as a means of personal expression

Route Towards a Label-free Optical Waveguide Sensing Platform Based on Lossy Mode Resonances

According to recent market studies of the North American company Allied Market Research, the field of photonic sensors is an emerging strategic field for the following years and it is expected to garner $18 billion by 2021. The integration of micro and nanofabrication technologies in the field of sensors has allowed the development of new technological concepts such as lab-on-a-chip, which have achieved extraordinary advances in terms of detection and applicability, for example in the field of biosensors. This continuous development has allowed that equipment consisting of many complex devices that occupied a whole room a few years ago, at present it is possible to handle them in the palm of the hand; that formerly long duration processes are carried out in a matter of milliseconds and that a technology previously dedicated solely to military or scientific uses is available to the vast majority of consumers. The adequate combination of micro and nanostructured coatings with optical fiber sensors has permitted us to develop novel sensing technologies, such as the first experimental demonstration of lossy mode resonances (LMRs) for sensing applications, with more than one hundred citations and related publications in high rank journals and top conferences. In fact, fiber optic LMR-based devices have been proven as devices with one of the highest sensitivity for refractometric applications. Refractive index sensitivity is an indirect and simple indicator of how sensitive the device is to chemical and biological species, topic where this proposal is focused. Consequently, the utilization of these devices for chemical and biosensing applications is a clear opportunity that could open novel and interesting research lines and applications as well as simplify current analytical methodologies. As a result, on the basis of our previous experience with LMR based sensors to attain very high sensitivities, the objective of this paper is presenting the route for the development of label-free optical waveguide sensing platform based on LMRs that enable to explore the limits of this technology for bio-chemosensing applications

Acts or events? A perspective from the marketing mix

La literatura existente en torno a las relaciones píublicas, el ceremonial y el protocolo alterna como sinónimos los términos actos y eventos. A través de una revisión teóricoconceptual, el principal objetivo de este trabajo es demostrar que ambos términos obedecen a realidades diferentes. Los resultados demuestran que, mientras que la organización de actos responde, desde la perspectiva de las relaciones públicas, a las necesidades comunicativas de las organizaciones; los eventos son herramientas que, desde la perspectiva del Mix de Marketing, permiten satisfacer las necesidades económicas, fundamentalmente, de las empresas.The existing public relations, ceremonial and protocol literature alternates the terms acts and events as synonyms. Through a theoretical-conceptual revision, the main objective of this work is to demonstrate that both terms obey different realities. The results show that, while the organization of acts responds, from the perspective of public relations, to the communicative needs of the organizations; Events are tools that, from the perspective of the Marketing Mix, allow meeting, mainly, the economic needs of companies

Repeatability of the measurement of the horizontal phoria in near vision with cover test and modified thorington method

Objectiu- Estudiar la repetibilitat del cover test alternant i el mètode modificat de Thorington. Mètode- En aquest estudi han participat 10 persones joves i sanes amb agudesa visual de prop igual o superior a 20/20 amb la seva correcció habitual. El cover test es va realitzar amb un test a 40 cm d'agudesa visual de 20/25 i màxima il·luminació. Thorington es va realitzar a 40 cm amb la vareta Maddox davant de l'ull dret i la targeta corresponent, la il·luminació de la sala era reduïda. Ambdues mesures es van realizar dues vegades pel mateix examinador amb un interval de 24 hores. L'anàlisi estadística es va realitzar amb la versió SPSS 22.0. Resultats- La mitjana absoluta de les diferències i la desviació estàndard entre les mesures del cover test va ser d'1.000±0.943 i 0.400±0.943 per Thorington (p=0.000). Bland & Altman mostren que hi ha una diferència d'aproximadament 0,5 entre les dues proves delcovertest i no hi ha diferència apreciable entre les dues mesures amb el mètode de Thorington. S'obté una bona concordança en tots dos mètodes. Conclusions- El cover test alternant i Thorington modificat van presentar una bona repetibilitat intraexaminador en visió de prop. Tots dos mètodes són precisos per quantificar la fòria en visió propera

Managing reputation for ‘good works’ while undertaking commercial activities: Communication best practice guidelines for charities

Charities and not-for-profit organisations have traditionally eschewed commercial operations in favour of direct fund-raising from supporters. Competitive pressures, however, are driving charities to take on ‘dual citizenship’ through activity in both profit (commercial) and nonprofit (voluntary) sectors. There has been little scholarly attention or professional focus on the impact that commercial trading by charities has on relations with key stakeholders, such as supporters, and upon the reputation of the community-focused organisations. This paper reports a case study of a UK charity and explores supporters’ perceptions of the impact of commercial trading upon the organisation’s reputation as well as their relationship and level of engagement with the organisation. It found that donors are in support of commercial activities, as long as these are aligned with the charity’s values. The study, however, also found that commercial activities should not deflect the charity from its perceived and announced mission