Analysis of business development of a technology commercial company

This thesis centers on analyzing SHEIN, one of the giant technology commercial companies all over the world. It is from China but only develops business abroad. SHEIN has got an extraordinary achievement in this decade and that is inextricably linked to its unique operating model which is composed of six important parts that are the business gene of SHEIN, the supply chain, the modern digital system, the marketing methods, the logistics and the industry environment. These six different parts are interlocked and closely linked to each other. Specially, different from other leading brands in the industry such as ZARA and Amazon, SHEIN has quickly captured the fast-fashion market of the younger generation with cheaper prices and faster logistics supply chain. So far, SHEIN has its own design line of products on the website and has also expanded other categories of products like household products. However, a large part of SHEIN’s success has been brought about by this era. With the development of the Internet economy, people from the younger generation have an increasing pursuit of fashion. The rapid rise of online marketing and social media make it easier to promote the brand reputation all over the world. In conclusion, it can be said that SHEIN is in line with the trend of this era and this era has achieved SHEIN’s business model. However, one corn has two sides, there is a voice of doubt here. How far can SHEIN go in the future? Whether it is to make quick money in a few years? It is undeniable that SHEIN does have a lot of problems, and although they have been well solved so far, if the solutions are sustainable in the long run or not and SHEIN would face them positively with their young and energetic company cultur

Market overview of the couponing business in Russia

The purpose of the research was to gather information about Russian market in couponing business and to know how to get the full market potential. The research questions were what the current situation of the couponing business is, how online shopping works in Russia and how to increase brand awareness through marketing methods. The whole sector of online shopping in Russia is still on the low level of development, that is why it is important to look more detailed on the market and find new development strategies. The topic of the thesis is directly linked to the digital industry that is why the data were collected via various online articles, books, e-books, journals, and interviews. In the research, the secondary data were mainly used and supported by quantitative research methods. Also, the research includes a qualitative research method - interview with a Team Leader of the Russian team. Statistics were based on different sources and real-life examples. The research found that Russian market has a high potential, however, still there are some issues why people do not trust online shopping (example – delivery, timing, etc.). Moreover, it is a different culture where people are not educated enough about the ways of saving money. By building a couponing business in Russia significance goes to the cultural differences, research includes comparison with other countries. Another significant aspect is SEO. There are many ways to improve SEO activities, however, the issue of low coupons awareness brings the websites to suffer from low traffic. The findings also indicate the significance of marketing tools in e-commerce niche. There are main principles to succeed in e-mail marketing and social media which we are going to implement in our daily activities to see how it will affect the revenues. Affiliate marketing is really big in Russia, it is growing and developing and with the help of White Label strategies, which is the focus of the taken start-up business, it is possible to gain a strong customer base

E-Commerce In China And Its Risks And Opportunities For US Companies

China is the fastest growing Internet economy in Asia/Pacific, with Chinese Internet users forecasted to account for approximately half of all Internet usage in the region by the end of 2005. Chinese companies are also proving to be the largest investors of Internet infrastructure equipment as they turn to the Internet to increase business and information flow. As the Internet permeates all corners of the globe, small to medium-sized businesses may be pondering the move to a multilingual ecommerce website to increase their reach, and may be enticed by the potentially huge Chinese market. While a larger corporation can make the transition to a multilingual site with relative ease, small to medium enterprises (SMEs) must be concerned about the cost and effort involved, as well as how to go about the actual translation process and handle complications. China’s accession into the World Trade Organization (WTO) has opened up many opportunities, especially to expand their operations in the outside world, and has also changed it from a minor trading country to one of the world’s major trading countries. Some companies are already starting to take advantage of these opportunities, making now the key time to get a foothold in the market before everyone else makes their claim. The countries as a whole and its individual companies begin to face a range of issues that will have a direct impact on the course of the country’s further development. This research paper will examine business environment in China for US companies to analyze risks and opportunities of E-commerce in China

Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. Specifically, the study is conducted by means of a multiple-case study design, an interpretivist approach and a qualitative Web Content Analysis on the two firms’ websites in English language. The theoretical framework is based on a revisited marketing mix with a view to applying the so-called “4Ps” in the international online environment throughout the analysis of the websites. The study primarily stems from a lack of research on marketing practices of Japanese e-commerce companies, as well as from an inadequate emphasis on case-study research of marketing operations. Based on the main findings, both companies propose an efficient and secure global shipping system and accommodate a variety of international payment methods, although they partially ensure international payment security. Furthermore, whereas Rakuten is aimed at advertising Japanese products abroad, Amazon.co.jp provides customers with an international return policy. Finally, the thesis reveals that the customized nature of Rakuten’s marketplace and a limited translation into English of the website content in Amazon.co.jp pose challenges in terms of the companies’implementation of international marketing strategies

Emerging Trend of E-Commerce in India: Some Crucial Issues, Prospects and Challenges

Since 1991, after economic reforms explicitly took place in India as a result of opening-up of the economy with a view to integrate itself with the global economy, the need to facilitate international trade both through policy and procedure reforms has become the foundation stone of India's trade and fiscal policies. Electronic commerce (e-commerce) as part of the information technology revolution became widely used in the world trade in general and Indian economy in particular. With advancements in technology, there have been changes in the methodology for business transactions. India, being a rapid adaptor of technology is apace with the current scenario of electronic data exchanges and has taken to e-commerce. In view of this, this article tries to present a snapshot of the evolution of e-commerce business indicating the chronological order, category of e-commerce business, description of organizations involved in e-businesses in India, key characteristics of the firms engaged in e-commerce application, to examine the growth of e-commerce in both physical and financial terms, to evaluate the benefits obtained from e-business, to critically analyze the barriers and constraints involved in flourishing e-commerce businesses in India and finally to develop a framework for effective dissemination of e-commerce in India. The role of government  should be to provide a legal framework for e-commerce so that while domestic and international trade are allowed to expand their horizons, basic rights such as privacy, intellectual property, prevention of fraud, consumer protection etc are all taken care of. Key words: E-commerce, India, internet, online

The Internationalization Strategies of E-commerce SMEs and Start-Ups in Korea: Case Studies of Four E-Commerce Start-Ups: Cconma, Coupang, Memebox, TicketMonster

Objectives The main objective of this study is to investigate the internationalization patterns of Korean SMEs and start-ups operating in the e-commerce industry. In order to do that, the author researches the characteristics of the Korean domestic market, and thus contemplating the extent to which the dominance of family-owned conglomerates in Korea affects the decision to internationalize of small businesses. In addition, the role of business networks in building organizational capabilities to prepare for foreign expansions as well as the explanation of Korean’s e-commerce firms in terms of market selection are also provided. Summary Because the methodology used in this research is case study, the findings are withdrawn from secondary data. Based on the empirical data of four case studies, the thesis seeks to understand the performance of four Korean firms in the domestic market and their utilization of the business networks that contain customers, employees, suppliers, and partners. Moreover, an in-depth content analysis of those companies’ penetration into the foreign markets is conducted to examine their market selection. Following the findings, the linkages of domestic market conditions, business networks, and psychic distance to firm’s performance are then discussed. Conclusions The domestic market environment, which includes the chaebols’ dominance, has both negative and positive effects on the internationalization of the e-commerce start-ups. Besides, Korean companies consider strengthening their business networks as a way to improve organizational capabilities, thus this factor has a positive relationship with firm’s performance. Lastly, when it comes to choosing new foreign markets, Korean e-commerce SMEs tend to take into account the psychic closeness of that market to their home country, though the link of psychic distance to their performance could be both negative and positive

IT Foundations for eCommerce: A Survey of Executives in Five Caribbean Countries

Electronic commerce represents an important opportunity for businesses in developing countries, yet previous research has shown significant barriers to success. Common barriers are internet access, web hosting, web site visibility, logistics, and electronic funds transfer. During July and August 2004 the principle investigators visited business executives in five Caribbean nations to determine how these executives were overcoming known ecommerce difficulties. 36 businesses and government agencies were interviewed. Executives described a number of successful strategies to work around common problems. The authors hope the results of this study will suggest improved strategies for SMEs in developing countries seeking to use e-commerce to expand their markets

Making “Made in New York” Matter

For much of the 20th century New York City was home to the largest and best performing garment district in the United States. The industry in New York City was built around the production of high fashion women’s apparel and depended on a contracting system that was heavily regulated by collective bargaining with unions. New York City experienced early success through its abundance of agglomeration economies, experience in high-end fashion production, and a heavy reliance on a regulated form of competition that improved workers’ rights and developed relationships between manufacturers and contractors. Los Angeles, on the other hand, developed as a “late-bloomer” in the fashion industry and rejected the New York City model of market regulation in favor of a development strategy focused on aggressive resistance to unions, a reliance on heavily competitive unregulated markets, and the mass production of casual sportswear. While the industry in New York developed through the production of high-end women’s wear, the Los Angeles district developed a specialization in casual sportswear, capitalizing on lower wages, more affordable rent, an abundance of industrial space, its favorable geographical location to the Pacific Rim, and city policies that helped foster growth. Although on opposite coasts, today both districts have similar industry structures and some overlapping product specializations. However, due to the way each industry began the employment and fashion futures of each city are very different. This paper will first explore the growth of the fashion industry in Los Angeles in recent years and the reasons it has been able to overtake New York as a fashion capital in terms of apparel jobs and output. Looking at the strides that Los Angeles has made in the industry, the research will then explore the competitive advantages that New York still has as a global creative hub and its future in fashion production. Finally this paper will suggest a return to New York City’s roots in high-end apparel manufacturing and the establishment of a better “Made in New York” brand to bring garment production back to the city

A C ross-Cultural Comparison of U.S. and Chinese Website Customers

Website quality has been given much attention as of late. In particular the factors that impact a consumer\u27s perception of website quality is of great interest. This paper takes a currently validated measure of business-to-consumer website quality (WebQual™) and applies it to Chinese Web users in order to study the cross-cultural differences and similarities of U.S. and Chinese customers. Several cultural differences between U.S. and Chinese customers are revealed