Implementation of On Page SEO for Gogalas Website

The study investigates various fundamental elements of On-Page SEO, encompassing the optimization of titles, the quality of content, the structure of meta descriptions and URLs, the speed of web pages, the establishment of trustworthiness, and the implementation of internal linking. The study endeavors to showcase the collective impact of these strategies on enhancing one's online profile through careful analysis and application. The implementation phase encompasses the strategic incorporation of pertinent keywords in titles and content, the optimization of meta descriptions to improve click-through rates, and the structuring of URLs for the purposes of clarity and user-friendliness. The study also examines the significance of page loading speed and security measures, both of which have pivotal roles in enhancing user experience and search engine results. Moreover, the study highlights the significance of internal linking in promoting smooth navigation and improving the overall structural coherence of the website. The study offers practical insights for website owners, digital marketers, and SEO practitioners that aim to optimize their online platforms by demonstrating the sequential adoption of various approaches. This study ultimately illustrates the efficacy of implementing On-Page SEO tactics in enhancing search engine visibility, augmenting organic traffic, and providing a more gratifying user experience for the "Gogalas" website and similar online platforms

System Learning of User Interactions

The case presented in this paper describes an early prototype and next steps for developing a user-adaptive recommender system using semantic analysis and matching of user profiles and content. Machine learning methods optimize semantic analysis and matching based on implicit and explicit feedback of users. The constant interaction with users provides a valuable data source that is used to improve human-computer interaction and for adapting to specific user preferences. This can lead to, among others, higher accuracy and relevance in content matching, more intuitive graphical user interfaces, improved system performance, and better prioritization of tasks

Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search

On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if queries are related when the advertiser does not bid on corresponding keywords. Moreover, most ad retrieval approaches regard rewriting and ad-selecting as two separated tasks, and focus on boosting relevance between search queries and ads. Recently, in e-commerce sponsored search more and more personalized information has been introduced, such as user profiles, long-time and real-time clicks. Personalized information makes ad retrieval able to employ more elements (e.g. real-time clicks) as search signals and retrieval keys, however it makes ad retrieval more difficult to measure ads retrieved through different signals. To address these problems, we propose a novel ad retrieval framework beyond keywords and relevance in e-commerce sponsored search. Firstly, we employ historical ad click data to initialize a hierarchical network representing signals, keys and ads, in which personalized information is introduced. Then we train a model on top of the hierarchical network by learning the weights of edges. Finally we select the best edges according to the model, boosting RPM/CTR. Experimental results on our e-commerce platform demonstrate that our ad retrieval framework achieves good performance

Digital Marketing Science

Marketing involves implementing diverse strategies to promote products and services, strengthen market presence, and attain business success. It combines advertising expertise, sales proficiency, and efficient product delivery. While traditional channels like print, TV, and radio remain relevant, the internet has transformed marketing through digital approaches. Digital marketing utilizes websites, social media, search engines, and applications, enabling interactive communication and incorporating customer feedback. It revolutionizes how businesses engage with consumers in a two-way interaction

CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines

Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective. The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines. From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research

Hybrid Temporal Dynamics Feature Extraction in Recommendation Systems for Improved Ranking of Items

In today's retail landscape, shopping malls and e-commerce platforms employ various psychological tactics to influence customer behavior and increase profits. In line with these strategies, this paper introduces an innovative method for recognizing sentiment patterns, with a specific emphasis on the evolving temporal aspects of user interests within Recommendation Systems (RS). The projected method, called Temporal Dynamic Features based User Sentiment Pattern for Recommendation System (TDF-USPRS), aims to enhance the performance of RS by leveraging sentiment trends derived from a user's past preferences. TDF-USPRS utilizes a hybrid model combining Short Time Fourier Transform (STFT) and a layered architecture based on Bidirectional Long Short-Term Memory (BiLSTM) to retrieve temporal dynamics and discern a user's sentiment trend. Through an examination of a user's sequential history of item preferences, TDF-USPRS produces sentiment patterns to offer exceptionally pertinent recommendations, even in cases of sparse datasets. A variety of popular datasets, including as MovieLens, Amazon Rating Beauty, YOOCHOOSE, and CiaoDVD are utilised to assess the suggested technique. The TDF-USPRS model outperforms existing approaches, according to experimental data, resulting in recommendations with greater accuracy and relevance. Comparing the projected model to existing approaches, the projected model displays a 6.5% reduction in RMSE and a 4.5% gain in precision. Specifically, the model achieves an RMSE of 0.7623 and 0.996 on the MovieLens and CiaoDVD datasets, while attaining a precision score of 0.5963 and 0.165 on the YOOCHOOSE and Amazon datasets, respectively

CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap

After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in multimedia search engines, we have identified and analyzed gaps within European research effort during our second year. In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio- economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal challenges

Predictive Customer Lifetime value modeling: Improving customer engagement and business performance

CookUnity, a meal subscription service, has witnessed substantial annual revenue growth over the past three years. However, this growth has primarily been driven by the acquisition of new users to expand the customer base, rather than an evident increase in customers' spending levels. If it weren't for the raised subscription prices, the company's customer lifetime value (CLV) would have remained the same as it was three years ago. Consequently, the company's leadership recognizes the need to adopt a holistic approach to unlock an enhancement in CLV. The objective of this thesis is to develop a comprehensive understanding of CLV, its implications, and how companies leverage it to inform strategic decisions. Throughout the course of this study, our central focus is to deliver a fully functional and efficient machine learning solution to CookUnity. This solution will possess exceptional predictive capabilities, enabling accurate forecasting of each customer's future CLV. By equipping CookUnity with this powerful tool, our aim is to empower the company to strategically leverage CLV for sustained growth. To achieve this objective, we analyze various methodologies and approaches to CLV analysis, evaluating their applicability and effectiveness within the context of CookUnity. We thoroughly explore available data sources that can serve as predictors of CLV, ensuring the incorporation of the most relevant and meaningful variables in our model. Additionally, we assess different research methodologies to identify the top-performing approach and examine its implications for implementation at CookUnity. By implementing data-driven strategies based on our predictive CLV model, CookUnity will be able to optimize order levels and maximize the lifetime value of its customer base. The outcome of this thesis will be a robust ML solution with remarkable prediction accuracy and practical usability within the company. Furthermore, the insights gained from our research will contribute to a broader understanding of CLV in the subscription-based business context, stimulating further exploration and advancement in this field of study