Differential Games of Competition in Online Content Diffusion

Access to online contents represents a large share of the Internet traffic. Most such contents are multimedia items which are user-generated, i.e., posted online by the contents' owners. In this paper we focus on how those who provide contents can leverage online platforms in order to profit from their large base of potential viewers. Actually, platforms like Vimeo or YouTube provide tools to accelerate the dissemination of contents, i.e., recommendation lists and other re-ranking mechanisms. Hence, the popularity of a content can be increased by paying a cost for advertisement: doing so, it will appear with some priority in the recommendation lists and will be accessed more frequently by the platform users. Ultimately, such acceleration mechanism engenders a competition among online contents to gain popularity. In this context, our focus is on the structure of the acceleration strategies which a content provider should use in order to optimally promote a content given a certain daily budget. Such a best response indeed depends on the strategies adopted by competing content providers. Also, it is a function of the potential popularity of a content and the fee paid for the platform advertisement service. We formulate the problem as a differential game and we solve it for the infinite horizon case by deriving the structure of certain Nash equilibria of the game

Breaking the Economic Barrier of Caching in Cellular Networks: Incentives and Contracts

In this paper, a novel approach for providing incentives for caching in small cell networks (SCNs) is proposed based on the economics framework of contract theory. In this model, a mobile network operator (MNO) designs contracts that will be offered to a number of content providers (CPs) to motivate them to cache their content at the MNO's small base stations (SBSs). A practical model in which information about the traffic generated by the CPs' users is not known to the MNO is considered. Under such asymmetric information, the incentive contract between the MNO and each CP is properly designed so as to determine the amount of allocated storage to the CP and the charged price by the MNO. The contracts are derived by the MNO in a way to maximize the global benefit of the CPs and prevent them from using their private information to manipulate the outcome of the caching process. For this interdependent contract model, the closed-form expressions of the price and the allocated storage space to each CP are derived. This proposed mechanism is shown to satisfy the sufficient and necessary conditions for the feasibility of a contract. Moreover, it is shown that the proposed pricing model is budget balanced, enabling the MNO to cover all the caching expenses via the prices charged to the CPs. Simulation results show that none of the CPs will have an incentive to choose a contract designed for CPs with different traffic loads.Comment: Accepted for publication at Globecom 201

Crowdsourced Live Streaming over the Cloud

Empowered by today's rich tools for media generation and distribution, and the convenient Internet access, crowdsourced streaming generalizes the single-source streaming paradigm by including massive contributors for a video channel. It calls a joint optimization along the path from crowdsourcers, through streaming servers, to the end-users to minimize the overall latency. The dynamics of the video sources, together with the globalized request demands and the high computation demand from each sourcer, make crowdsourced live streaming challenging even with powerful support from modern cloud computing. In this paper, we present a generic framework that facilitates a cost-effective cloud service for crowdsourced live streaming. Through adaptively leasing, the cloud servers can be provisioned in a fine granularity to accommodate geo-distributed video crowdsourcers. We present an optimal solution to deal with service migration among cloud instances of diverse lease prices. It also addresses the location impact to the streaming quality. To understand the performance of the proposed strategies in the realworld, we have built a prototype system running over the planetlab and the Amazon/Microsoft Cloud. Our extensive experiments demonstrate that the effectiveness of our solution in terms of deployment cost and streaming quality