Poslovna inteligencija i otvoreni podaci: Mogućnosti za izvođenje vrednih informacija u oblasti turizma

This paper aims to introduce the concept of data analysis which could easily be implemented by anybody involved in the subject matter with basic IT knowledge and skills. The paper is divided into two parts, the first of which presents an overview of related research from two points of view: (1) publications which refer to the analysis, or the overall use of open data from the tourism domain and (2) publications which use business intelligence tools to analyse tourism data. Results indicate that there is a significant number of publications but none of them combines the two issues in the field of tourism (open data and business intelligence). The second part refers to the possibilities of using Power BI, the business intelligence tool for analysing available open data about tourism in Serbia.Publishe

Publicación y consumo de información de atractivos turísticos y culturales locales, utilizando los principios y tecnologías de Linked Data

En la actualidad, la Web se ha convertido en la plataforma social e interactiva más utilizada. Las personas ahora tienen la posibilidad de interactuar unos con otros y aportar mayor contenido que permita enriquecer la experiencia de navegar en Internet. Sin embargo, esto ha sido el causante de una serie de problemas relacionados a la gestión y organización de los recursos que son publicados en la Web. En Internet podemos encontrar una gran cantidad de contenido, pero muchas veces la información que encontramos trata sobre el mismo tema o elemento en particular, sobrecargando la Web con información ya existente. Muchas veces, estos recursos no están relacionados y, la forma en que son publicados imposibilita la existencia de alguna forma de conectarlos unos con otros, de manera que se pueda, por un lado, evitar la duplicidad de información, y, por otro lado, promover la reutilización de información. El presente proyecto se enfocará en el ámbito del turismo, en específico, en relación a la información publicada respecto a los atractivos turísticos y culturales presentes en el Perú. Existen gran cantidad de sitios Web, tanto nacionales como internacionales, en donde se puede buscar y obtener información y datos de interés de atractivos turísticos locales. Esta información puede ser exactamente igual o muy similar, con lo cual se incurre en una sobrecarga y duplicidad de información en la Web, o inclusive muy distinta, pero sin posibilidad de complementarse. Con el objetivo de poder reducir la sobrecarga de información en la Web, y aumentar las posibilidades de complementarse entre distintas fuentes, surge un conjunto de principios, buenas prácticas y tecnologías bajo el concepto de Linked Data o Datos Enlazados. Este conjunto de elementos describe un método de publicación de recursos en la Web, estructurado y llevado a cabo de tal manera que los datos e información puedan ser reutilizados por fuentes y ordenadores de orígenes distintos. De acuerdo a lo expuesto anteriormente, se plantea brindar una alternativa de solución al problema de la publicación de recursos en la Web, en específico en el dominio de atractivos turísticos y culturales del Perú. Para ello, se hará uso de los principios, buenas prácticas y tecnologías de Linked Data para la publicación y consumo de dichos recursos. En el presente proyecto se diseñará e implementará una estructura que permita publicar en la Web datos de interés relacionados a atractivos turísticos y culturales locales, siguiendo los lineamientos de Linked Data, y además de la construcción de una herramienta que permita consultar y obtener información de dichos atractivos.Tesi

BITOUR: A Business Intelligence Platform for Tourism Analysis

[EN] Integrating collaborative data in data-driven Business Intelligence (BI) system brings an opportunity to foster the decision-making process towards improving tourism competitiveness. This article presents BITOUR, a BI platform that integrates four collaborative data sources (Twitter, Openstreetmap, Tripadvisor and Airbnb). BITOUR follows a classical BI architecture and provides functionalities for data transformation, data processing, data analysis and data visualization. At the core of the data processing, BITOUR offers mechanisms to identify tourists in Twitter, assign tweets to attractions and accommodation sites from Tripadvisor and Airbnb, analyze sentiments in opinions issued by tourists, and all this using geolocation objects in Openstreetmap. With all these ingredients, BITOUR enables data analysis and visualization to answer questions like the most frequented places by tourists, the average stay length or the view of visitors of some particular destination.This work has been supported by COLCIENCIAS through a PhD scholarship. This work is supported by the Spanish MINECO project TIN2017-88476-C2-1-R.Bustamante, A.; Sebastiá Tarín, L.; Onaindia De La Rivaherrera, E. (2020). BITOUR: A Business Intelligence Platform for Tourism Analysis. ISPRS International Journal of Geo-Information. 9(11):1-23. https://doi.org/10.3390/ijgi9110671S123911Nakahira, K. T., Akahane, M., & Fukami, Y. (2012). The Difference and Limitation of Cognition for Piano Playing Skill with Difference Educational Design. Smart Innovation, Systems and Technologies, 609-617. doi:10.1007/978-3-642-29934-6_59Chua, A., Servillo, L., Marcheggiani, E., & Moere, A. V. (2016). 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