On the Interplay between Social and Topical Structure

People's interests and people's social relationships are intuitively connected, but understanding their interplay and whether they can help predict each other has remained an open question. We examine the interface of two decisive structures forming the backbone of online social media: the graph structure of social networks - who connects with whom - and the set structure of topical affiliations - who is interested in what. In studying this interface, we identify key relationships whereby each of these structures can be understood in terms of the other. The context for our analysis is Twitter, a complex social network of both follower relationships and communication relationships. On Twitter, "hashtags" are used to label conversation topics, and we examine hashtag usage alongside these social structures. We find that the hashtags that users adopt can predict their social relationships, and also that the social relationships between the initial adopters of a hashtag can predict the future popularity of that hashtag. By studying weighted social relationships, we observe that while strong reciprocated ties are the easiest to predict from hashtag structure, they are also much less useful than weak directed ties for predicting hashtag popularity. Importantly, we show that computationally simple structural determinants can provide remarkable performance in both tasks. While our analyses focus on Twitter, we view our findings as broadly applicable to topical affiliations and social relationships in a host of diverse contexts, including the movies people watch, the brands people like, or the locations people frequent.Comment: 11 page

Online Popularity and Topical Interests through the Lens of Instagram

Online socio-technical systems can be studied as proxy of the real world to investigate human behavior and social interactions at scale. Here we focus on Instagram, a media-sharing online platform whose popularity has been rising up to gathering hundred millions users. Instagram exhibits a mixture of features including social structure, social tagging and media sharing. The network of social interactions among users models various dynamics including follower/followee relations and users' communication by means of posts/comments. Users can upload and tag media such as photos and pictures, and they can "like" and comment each piece of information on the platform. In this work we investigate three major aspects on our Instagram dataset: (i) the structural characteristics of its network of heterogeneous interactions, to unveil the emergence of self organization and topically-induced community structure; (ii) the dynamics of content production and consumption, to understand how global trends and popular users emerge; (iii) the behavior of users labeling media with tags, to determine how they devote their attention and to explore the variety of their topical interests. Our analysis provides clues to understand human behavior dynamics on socio-technical systems, specifically users and content popularity, the mechanisms of users' interactions in online environments and how collective trends emerge from individuals' topical interests.Comment: 11 pages, 11 figures, Proceedings of ACM Hypertext 201

Folks in Folksonomies: Social Link Prediction from Shared Metadata

Web 2.0 applications have attracted a considerable amount of attention because their open-ended nature allows users to create light-weight semantic scaffolding to organize and share content. To date, the interplay of the social and semantic components of social media has been only partially explored. Here we focus on Flickr and Last.fm, two social media systems in which we can relate the tagging activity of the users with an explicit representation of their social network. We show that a substantial level of local lexical and topical alignment is observable among users who lie close to each other in the social network. We introduce a null model that preserves user activity while removing local correlations, allowing us to disentangle the actual local alignment between users from statistical effects due to the assortative mixing of user activity and centrality in the social network. This analysis suggests that users with similar topical interests are more likely to be friends, and therefore semantic similarity measures among users based solely on their annotation metadata should be predictive of social links. We test this hypothesis on the Last.fm data set, confirming that the social network constructed from semantic similarity captures actual friendship more accurately than Last.fm's suggestions based on listening patterns.Comment: http://portal.acm.org/citation.cfm?doid=1718487.171852

Event detection, tracking, and visualization in Twitter: a mention-anomaly-based approach

The ever-growing number of people using Twitter makes it a valuable source of timely information. However, detecting events in Twitter is a difficult task, because tweets that report interesting events are overwhelmed by a large volume of tweets on unrelated topics. Existing methods focus on the textual content of tweets and ignore the social aspect of Twitter. In this paper we propose MABED (i.e. mention-anomaly-based event detection), a novel statistical method that relies solely on tweets and leverages the creation frequency of dynamic links (i.e. mentions) that users insert in tweets to detect significant events and estimate the magnitude of their impact over the crowd. MABED also differs from the literature in that it dynamically estimates the period of time during which each event is discussed, rather than assuming a predefined fixed duration for all events. The experiments we conducted on both English and French Twitter data show that the mention-anomaly-based approach leads to more accurate event detection and improved robustness in presence of noisy Twitter content. Qualitatively speaking, we find that MABED helps with the interpretation of detected events by providing clear textual descriptions and precise temporal descriptions. We also show how MABED can help understanding users' interest. Furthermore, we describe three visualizations designed to favor an efficient exploration of the detected events.Comment: 17 page

Topicality and Social Impact: Diverse Messages but Focused Messengers

Are users who comment on a variety of matters more likely to achieve high influence than those who delve into one focused field? Do general Twitter hashtags, such as #lol, tend to be more popular than novel ones, such as #instantlyinlove? Questions like these demand a way to detect topics hidden behind messages associated with an individual or a hashtag, and a gauge of similarity among these topics. Here we develop such an approach to identify clusters of similar hashtags by detecting communities in the hashtag co-occurrence network. Then the topical diversity of a user's interests is quantified by the entropy of her hashtags across different topic clusters. A similar measure is applied to hashtags, based on co-occurring tags. We find that high topical diversity of early adopters or co-occurring tags implies high future popularity of hashtags. In contrast, low diversity helps an individual accumulate social influence. In short, diverse messages and focused messengers are more likely to gain impact.Comment: 9 pages, 7 figures, 6 table