2007 Farm Bill: Policy Options and Consequences for Northeast Specialty Crop Industries, Small Farms, and Sustainability. Report on Listening Sessions

Agricultural and Food Policy, Crop Production/Industries,

Enhancing the Profitability of Horticultural Products with Market Based Information

In addition to regional variations, demand for poinsettias was shown to depend on its price. Based on state-level data for 2005,demand in the Northeast and Midwest regions of the U.S. were found to be inelastic. This suggests that the market for poinsettias in both regions could support higher prices.demand structure, elasticity, poinsettias, green industry, S1021, Agribusiness, Community/Rural/Urban Development, Demand and Price Analysis,

Environmental Policy Update 2012: Development Strategies and Environmental Policy in East Africa

The seven chapters that comprise this report explore ways to integrate sustainability goals and objectives into Ethiopia's current development strategies

An economic analysis of the production and marketing of floricultural crops in Tennessee

The primary objective of this analysis was to provide Tennessee green industry farmers with information on the production and marketing of floriculture crops. An overview of U.S. national, southern regional and Tennessee green industry production and marketing characteristics was presented to describe the general production and marketing environment in which green industry farms operate. A mail survey of Tennessee greenhouses was conducted in 1994 and the data received from 83 greenhouses was analyzed to describe specific production and marking activities among these farmers. The survey responses were stratified and compared according to greenhouse size in square feet, gross annual sales and region within Tennessee. Chi-square tests were used to determine the significance of the results. Overall, greenhouse managers reported a total of 2.7 million square feet under greenhouse cover during the 1993 production period and 29.3 percent of managers planned to expand the size of their operations within the next two years. On average greenhouses employed 6.9 permanent employees and family members were an important source of labor among all strata of greenhouse operations. Among all survey strata, greenhouses were most commonly constructed of double layer poly covering. Managers indicated a variety of current production technologies with larger firms generally using a wider variety of technologies to perform specific production tasks than did the smaller firms. Computerization was the most commonly reported technology adoption planned by managers within the next five years. Retail sales accounted for the largest proportion of greenhouse market activity and, overall, the largest proportions of greenhouse advertising budgets were allocated to newspaper and radio advertising. Television was also an important advertising medium. Bedding plants contributed the largest proportion of annual sales although the sale of these plants was highly seasonal and confined primarily to the months of April and December

Prospects of Women Cut Flower Enterprise for Sustainability Approach: A Case Study

Floriculture in Nagaland has taken a big leap in the state’s economy helping the growers, who for the love of flowers can now meet their daily expenditures and other needs through this venture. The demand of fresh cut flowers has brought a huge impact in the Floriculture sector providing income as well as employment especially among the home makers and unemployed youths. The present study being undertaken during the agricultural year 2014-2015 in Dimapur and Kohima districts of Nagaland for the assessment of production and marketing of cut flowers as the study comprises of 75 numbers of sample respondents by following a multi-stage stratified simple random sampling method based on the flower growers. The sample population was categorized under alstroemeria, lilium, anthurium, gerbera and orchid group of growers. The average family size were 5.56, out of which 100.00 per cent were literate, as the worker constitutes 46.66 per cent of total population, the overall total cost of cut flower growers were ` 46,600.00/- per acre, as the gross income were ` 2,32,520.00/- per acre, the net return were ` 1, 82,782.00/- per acre and overall benefit-cost ratio were 4.97: 1. There were three (3) marketing channels are identified for the marketing of cut flowers in both the districts, as the Producer’s share in consumer’s rupees were found highest on channel-I, regarding impact has enhanced by ` 1,20,131.80/- per acre to their annual income, while ` 23,101.52/- was increase in their annual expenditure on food items as well as on their annual savings, also an attempt has been made to study the constraints faced by the cut flower growers during the production viz; requirement of more care was foremost followed by lack of timely availability of planting materials, while the marketing constraints include the lack of knowledge on post harvest techniques as the foremost followed by lack of storage facilities and it was least on lack of transportation facilities etc

ECONOMIC AND MARKETING ISSUES FROM A GROWER'S PERSPECTIVE

Marketing,

Plantsman, June/July 2008

A newsletter of the New Hampshire Plant Growers\u27 Associatio