Modeling Adoption and Usage of Competing Products

The emergence and wide-spread use of online social networks has led to a dramatic increase on the availability of social activity data. Importantly, this data can be exploited to investigate, at a microscopic level, some of the problems that have captured the attention of economists, marketers and sociologists for decades, such as, e.g., product adoption, usage and competition. In this paper, we propose a continuous-time probabilistic model, based on temporal point processes, for the adoption and frequency of use of competing products, where the frequency of use of one product can be modulated by those of others. This model allows us to efficiently simulate the adoption and recurrent usages of competing products, and generate traces in which we can easily recognize the effect of social influence, recency and competition. We then develop an inference method to efficiently fit the model parameters by solving a convex program. The problem decouples into a collection of smaller subproblems, thus scaling easily to networks with hundred of thousands of nodes. We validate our model over synthetic and real diffusion data gathered from Twitter, and show that the proposed model does not only provides a good fit to the data and more accurate predictions than alternatives but also provides interpretable model parameters, which allow us to gain insights into some of the factors driving product adoption and frequency of use

Efficient Non-parametric Bayesian Hawkes Processes

In this paper, we develop an efficient nonparametric Bayesian estimation of the kernel function of Hawkes processes. The non-parametric Bayesian approach is important because it provides flexible Hawkes kernels and quantifies their uncertainty. Our method is based on the cluster representation of Hawkes processes. Utilizing the stationarity of the Hawkes process, we efficiently sample random branching structures and thus, we split the Hawkes process into clusters of Poisson processes. We derive two algorithms -- a block Gibbs sampler and a maximum a posteriori estimator based on expectation maximization -- and we show that our methods have a linear time complexity, both theoretically and empirically. On synthetic data, we show our methods to be able to infer flexible Hawkes triggering kernels. On two large-scale Twitter diffusion datasets, we show that our methods outperform the current state-of-the-art in goodness-of-fit and that the time complexity is linear in the size of the dataset. We also observe that on diffusions related to online videos, the learned kernels reflect the perceived longevity for different content types such as music or pets videos

Multivariate Spatiotemporal Hawkes Processes and Network Reconstruction

There is often latent network structure in spatial and temporal data and the tools of network analysis can yield fascinating insights into such data. In this paper, we develop a nonparametric method for network reconstruction from spatiotemporal data sets using multivariate Hawkes processes. In contrast to prior work on network reconstruction with point-process models, which has often focused on exclusively temporal information, our approach uses both temporal and spatial information and does not assume a specific parametric form of network dynamics. This leads to an effective way of recovering an underlying network. We illustrate our approach using both synthetic networks and networks constructed from real-world data sets (a location-based social media network, a narrative of crime events, and violent gang crimes). Our results demonstrate that, in comparison to using only temporal data, our spatiotemporal approach yields improved network reconstruction, providing a basis for meaningful subsequent analysis --- such as community structure and motif analysis --- of the reconstructed networks

Multivariate Hawkes Processes for Large-scale Inference

In this paper, we present a framework for fitting multivariate Hawkes processes for large-scale problems both in the number of events in the observed history $n$ and the number of event types $d$ (i.e. dimensions). The proposed Low-Rank Hawkes Process (LRHP) framework introduces a low-rank approximation of the kernel matrix that allows to perform the nonparametric learning of the $d^2$ triggering kernels using at most $O(ndr^2)$ operations, where $r$ is the rank of the approximation ($r \ll d,n$). This comes as a major improvement to the existing state-of-the-art inference algorithms that are in $O(nd^2)$. Furthermore, the low-rank approximation allows LRHP to learn representative patterns of interaction between event types, which may be valuable for the analysis of such complex processes in real world datasets. The efficiency and scalability of our approach is illustrated with numerical experiments on simulated as well as real datasets.Comment: 16 pages, 5 figure