The Perfect Pitch: Car Commercials in the Environment

Car commercials, like many advertisements, tempt its viewers with comfort, capability, or safety features, as well as being well‐engineered, affordable, attractive, large or compact sized, or fuel efficient. This study examines the pitches in YouTube car commercial video clips from the 1960s until 2014. We coded a total of 263 total car commercials based on pitch, setting, narrator, decade, and country of origin. The analysis revealed that most car commercials were presented in rural settings and capability was pitched most frequently overall. Fuel efficiency was ranked third overall; however, within urban settings, fuel efficiency had the highest frequency. During the 1990s, there was no presence of commercials alluding to fuel efficiency and instead safety was pitched more frequently compared to other decades. We discuss the other pitches that were found to be significantly different between the settings, narrators, decades, and countries of origin. Over time, pitches in car commercials have changed, perhaps because advertising is influenced by consumer demands, interests, and concerns

Methodological considerations of integrating portable digital technologies in the analysis and management of complex superimposed Californian pictographs: From spectroscopy and spectral imaging to 3-D scanning

How can the utilization of newly developed advanced portable technologies give us greater understandings of the most complex of prehistoric rock art? This is the questions driving The Gordian Knot project analysing the polychrome Californian site known as Pleito. New small transportable devices allow detailed on-site analyses of rock art. These non-destructive portable technologies can use X-ray and Raman technology to determine the chemical elements used to make the pigment that makes the painting; they can use imaging techniques such as Highlight Reflective Transformation Imaging and dStretch© to enhance their visibility; they can use digital imagery to disentangle complex superimposed paintings; and they can use portable laser instruments to analyse the micro-topography of the rock surface and integrate these technologies into a 3-D environment. This paper outlines a robust methodology and preliminary results to show how an integration of different portable technologies can serve rock art research and management

Focal Spot, Spring 1990

https://digitalcommons.wustl.edu/focal_spot_archives/1054/thumbnail.jp

Travelblogs and Evidentiality

Travelblogs are one of the most profitable discursive subgenres on Web 2.0. Multimodal texts of this cybergenre created by expert travellers have kept the functions, topics, and some of the discursive and linguistic characteristics of traditional travel texts. However, the undeniable specificity of this informal genre is based on various items. Firstly, it’s hybrid, mixing professional and personal texts features. Secondly, it has an interactive nature based on readers' contributions and their implication in the main text. Thirdly, the authors' personal implication, the close experiences shared by the recipients, and the eWOM function of the blogs grant credibility. Fourthly, the significance authors attribute to visual and verbal evidenciality that emphasizes intersubjectivity and negotiation of common sense. By analyzing the posts by the professional group Travel Inspirers on Paris from 2008 to 2014, I show how travelblog authors use visual and verbal discourses to form individual and collective evidence in order to achieve the success of their blog. Discourse analysis methodology allows me to explore post-verbal structures and disclose how modalities and evidentiality function both in travelers' texts and in readers' comments.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech