Extracting consumers needs for new products a web mining approach

Here we introduce a web mining approach for automatically identifying new product ideas extracted from web logs. A web log - also known as blog - is a web site that provides commentary, news, and further information on a subject written by individual persons. We can find a large amount of web logs for nearly each topic where consumers present their needs for new products. These new product ideas probably are valuable for producers as well as for researchers and developers. This is because they can lead to a new product development process. Finding these new product ideas is a well-known task in marketing. Therefore, with this automatic approach we support marketing activities by extracting new and useful product ideas from textual information in internet logs. This approach is implemented by a web-based application named Product Idea Web Log Miner where users from the marketing department provide descriptions of existing products. As a result, new product ideas are extracted from the web logs and presented to the users

Challenges in the industrialization process of low-volume production systems

A critical part of new product development projects is the industrialization process of new products which affects both time and the cost. The industrialization of new products or variants in low-volume production systems has some specific challenges which are caused by characteristics of low-volume products and production systems. Therefore, an exploratory case study is made within two Swedish manufacturing companies to understand these challenges and compare the industrialization process in high and low volume production systems. The results of the multiple case studies indicate four challenges including knowledge transfer from the projects into production, development of the work instructions, the need for a higher level of training of the operators and production system design and the obligatory tailoring of the new products to the existing production systems