Enhancing Mobile App User Understanding and Marketing with Heterogeneous Crowdsourced Data: A Review

© 2013 IEEE. The mobile app market has been surging in recent years. It has some key differentiating characteristics which make it different from traditional markets. To enhance mobile app development and marketing, it is important to study the key research challenges such as app user profiling, usage pattern understanding, popularity prediction, requirement and feedback mining, and so on. This paper reviews CrowdApp, a research field that leverages heterogeneous crowdsourced data for mobile app user understanding and marketing. We first characterize the opportunities of the CrowdApp, and then present the key research challenges and state-of-the-art techniques to deal with these challenges. We further discuss the open issues and future trends of the CrowdApp. Finally, an evolvable app ecosystem architecture based on heterogeneous crowdsourced data is presented

Towards Psychometrics-based Friend Recommendations in Social Networking Services

Two of the defining elements of Social Networking Services are the social profile, containing information about the user, and the social graph, containing information about the connections between users. Social Networking Services are used to connect to known people as well as to discover new contacts. Current friend recommendation mechanisms typically utilize the social graph. In this paper, we argue that psychometrics, the field of measuring personality traits, can help make meaningful friend recommendations based on an extended social profile containing collected smartphone sensor data. This will support the development of highly distributed Social Networking Services without central knowledge of the social graph.Comment: Accepted for publication at the 2017 International Conference on AI & Mobile Services (IEEE AIMS

Smartphone App Usage Analysis : Datasets, Methods, and Applications

As smartphones have become indispensable personal devices, the number of smartphone users has increased dramatically over the last decade. These personal devices, which are supported by a variety of smartphone apps, allow people to access Internet services in a convenient and ubiquitous manner. App developers and service providers can collect fine-grained app usage traces, revealing connections between users, apps, and smartphones. We present a comprehensive review of the most recent research on smartphone app usage analysis in this survey. Our survey summarizes advanced technologies and key patterns in smartphone app usage behaviors, all of which have significant implications for all relevant stakeholders, including academia and industry. We begin by describing four data collection methods: surveys, monitoring apps, network operators, and app stores, as well as nine publicly available app usage datasets. We then systematically summarize the related studies of app usage analysis in three domains: app domain, user domain, and smartphone domain. We make a detailed taxonomy of the problem studied, the datasets used, the methods used, and the significant results obtained in each domain. Finally, we discuss future directions in this exciting field by highlighting research challenges.Peer reviewe

Anticipatory Mobile Computing: A Survey of the State of the Art and Research Challenges

Today's mobile phones are far from mere communication devices they were ten years ago. Equipped with sophisticated sensors and advanced computing hardware, phones can be used to infer users' location, activity, social setting and more. As devices become increasingly intelligent, their capabilities evolve beyond inferring context to predicting it, and then reasoning and acting upon the predicted context. This article provides an overview of the current state of the art in mobile sensing and context prediction paving the way for full-fledged anticipatory mobile computing. We present a survey of phenomena that mobile phones can infer and predict, and offer a description of machine learning techniques used for such predictions. We then discuss proactive decision making and decision delivery via the user-device feedback loop. Finally, we discuss the challenges and opportunities of anticipatory mobile computing.Comment: 29 pages, 5 figure

Malware Defense in Mobile Network using Dynamic Analysis of Android Application

Today Android has the biggest market share as compared to other operating system for smart phone. As users are continuously increasing day by day the Security is one of the main concerns for Smartphone users. As the features and power of Smartphone are increase, so that they has their vulnerability for attacks by Malwares. But the android is the operating system which is more secure than any other operating systems available for Smart phones. The Android operating system has very few restrictions for developers and it will increase the security risk for end users. I am proposing an android application which is able to perform dynamic analysis on android program. To perform this analysis i have to deploy the android application, In this proposed system I am going to deploy android application on a cloud. This application executes automatically without any human interaction. It automatically detects malware by using pattern matching algorithm. If malware get detected then user get inform that particular application is malicious and restrict the user from installing application. DOI: 10.17762/ijritcc2321-8169.150315